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If you're thinking about improving your website, you should be thinking about content strategy. Simply put, content strategy means getting purposeful about your content and creating habits that support its ongoing success.

After years and years of trying to convince people that your website needs a major overhaul, the company has finally given the green light on a website redesign project. Congratulations! But buyer beware: there are a plethora of elements to consider when embarking on this lengthy adventure. Here are some of the things you should look to avoid during this process, explained in GIFs.

Marketers have a big job trying to keep up with the ever-changing, ever-growing landscape of trends, technologies, tools, and platforms. They are continually challenged to deliver more with less and faster so identifying which marketing strategies will have the biggest impact on their business in the coming year is a must in order to create digital marketing plans that deliver.

With that in mind, here are five trends (some you’ve definitely heard of before and some you’ll need to get familiar with quickly) you need to know about going into 2016:

While a capital campaign can take a college or university years to plan, the website supporting the campaign is often rushed out the door at the last minute. The website serves as the digital face for the capital campaign, so it’s important to make sure you have plenty of time to get it right. As you’re thinking about launching a capital campaign, here are 5 questions to ask your team.

Higher education marketers know that conferences are a fantastic way to stay ahead of the curve when it comes to keeping up with the rapidly changing higher ed landscape. These gatherings of marketers, content strategists, communication professionals, and admissions officers are invaluable for learning what other schools are doing, how they did it, and what they're aiming to do next.

To understand how Drupal and WordPress compare, you first have to understand a little about open source. Open source software is software developed by and for the user community, often allowing for a more robust set of features than can be found in commercial products which are limited by a smaller number of contributors.

Congratulations to Stony Brook University on the launch of their new capital campaign website!

Wishing everyone happy holidays and a prosperous 2016!

In the past ten years, the importance of interactivity and UX has grown exponentially in the technological space. With this greater importance, there is a wide variety of individuals looking to collaborate and advance their crafts into better experiences and products for everyone. A few times per year, there are unique events that pool together some of these great minds. While there are many UX events out there, here are some of the notable ones that we think everybody should consider attending.

IXDA

When you’re thinking about your content strategy, there are several resources available to help you think through the process — books, articles, templates, frameworks, best practices, definitions, and more. But some of the most helpful resources are literally just a click away.