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Explained in 60 Seconds: Customer Journey Mapping

April 04, 2016

If you’ve been a marketer long enough, you’ve noticed massive changes in the industry over time. Digital has had a profound impact on how marketers reach people, opening up huge opportunities to communicate on a more personal level. But to connect with your prospects and customers successfully, you have to understand who they are, what they’re looking for at various points of their relationship with you, and how to talk to them at each of those times.

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Communicating About Diversity on Your Website

March 30, 2016

One of the most dominant concerns in higher ed is diversity.

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Digital March Madness: Road To the Final Four Websites

March 23, 2016

The Big Dance. March Madness. Bracketology Season. Whatever you call it, it’s the time of year when even the most casual sports fan fills out a bracket and the nation cheers for underdogs and upsets. But while most people pick NCAA College Basketball teams for their brackets, we put a different spin on this year’s tournament. Instead of pitting schools head-to-head on the court, we put them against each other online in an all-out battle for website domination.

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6 More Drupal Modules Your Website Needs Now

March 17, 2016

Now that you’ve finished installing the six Drupal modules your website needs for great SEO, it’s time to start thinking about how you can harness the power of Drupal modules to make your website analytics and maintenance much easier.

We’ve picked out six more modules that will help alleviate some of the headaches and roadblocks that might be holding you back in the day-to-day management of your Drupal website.

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It’s Time To Stop Treating Your Website Redesign as a Capital Expense

March 15, 2016

When it comes to websites, too many colleges and universities view theirs the same way they’d view a building on campus - something that requires maintenance once every 5 to 10 years. The process is all too familiar. A new president comes in and doesn’t like the website and messaging, so a rebranding initiative is born, a CapEx budget is carved out, and the fun begins. But this, to put it simply, is the wrong mindset.

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11 Mistakes Higher Ed Recruitment Marketers Make Explained in GIFs

March 09, 2016

College and university recruitment marketers have a more challenging job than ever. The higher education landscape is in flux and hitting enrollment numbers is crucial- but with thousands of colleges trying to attract prospective students, it can be difficult to stick out in the crowd.

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Drupal Modules For SEO Your Website Can’t Live Without

March 03, 2016

If you’re a digital marketer managing a website built on a Drupal content management system, there are a seemingly endless number of modules available to help make your life easier. With such a large and active user community supporting Drupal’s open source platform, there are modules already built that can address just about whatever need you have for your website, especially search engine optimization.

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Explained in 60 Seconds: QA Testing

February 25, 2016

Few people would be surprised to know that before a new website or feature is launched, it passes through a quality assurance (QA) process to make sure it works exactly how it is supposed to and is free from errors. However, many might be shocked to find out what is involved in a standard QA process. It’s actually much more extensive than just looking for links that don’t work or spelling errors in the website content.

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Getting the Most out of Your Student Workers

February 24, 2016

In higher ed, resources are often tight. But there is one resource that we have in spades: students. In addition to their experiences, which provide endless fodder for content opportunities, students can also be invaluable resources in your communications office in helping manage your websites. They are motivated to gain professional expertise and bring a perspective close to that of your primary audience.

However, like any resource, student web workers should be managed purposefully. Here are some guidelines for ensuring that you maximize value from your student workers.

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Design Folks We Pay Attention To (and You Should Too)

February 17, 2016

Some designers find inspiration just about everywhere, while others find themselves having to purposefully seek it out. With so many amazing, talented, creative people making mind-blowing art everyday and so many avenues for them to show it off, it’s not hard to find work to excite and motivate you. If you’re looking for creative inspiration, start with these folks who are pioneers making their mark in the design world.

Jon Contino

Jon Contino

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