Once a year. Before board meetings. Sometime in the summer.
Let’s face it, reporting just doesn’t happen that often. It’s hard to know which data to collect. It’s all tied up in different systems. And, the process of pulling it all together is manual.
But, as college and university marketing departments mature, they face an increasing need to use data to back up decisions and demonstrate their impact. And, once a year will not do. This data needs to be made available on a more frequent basis.