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Happy Holidays From OHO Interactive!

December 22, 2015

Wishing everyone happy holidays and a prosperous 2016!

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Six Must Attend Conferences For UX Experts in 2016

December 17, 2015

In the past ten years, the importance of interactivity and UX has grown exponentially in the technological space. With this greater importance, there is a wide variety of individuals looking to collaborate and advance their crafts into better experiences and products for everyone. A few times per year, there are unique events that pool together some of these great minds. While there are many UX events out there, here are some of the notable ones that we think everybody should consider attending.

IXDA

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Tools and Plugins to Help with your Content Strategy

December 15, 2015

When you’re thinking about your content strategy, there are several resources available to help you think through the process — books, articles, templates, frameworks, best practices, definitions, and more. But some of the most helpful resources are literally just a click away.

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#makeitawesome: College of the Holy Cross Wins Gold!

December 15, 2015

Congratulations to the College of the Holy Cross on winning Gold in the 2015 Education Digital Marketing Awards for their new website!

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Marketing Dashboards for Colleges, Universities, and Higher Education

December 10, 2015

Once a year. Before board meetings. Sometime in the summer.

Let’s face it, reporting just doesn’t happen that often. It’s hard to know which data to collect. It’s all tied up in different systems. And, the process of pulling it all together is manual.

But, as college and university marketing departments mature, they face an increasing need to use data to back up decisions and demonstrate their impact. And, once a year will not do. This data needs to be made available on a more frequent basis.

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#makeitawesome: Gwynedd Mercy University Launches New Website

December 03, 2015

Congratulations to Gwynedd Mercy University on the launch of their new website!

As we’ve said before, a higher ed website redesign is a big undertaking and getting to launch day is definitely a reason for excitement and celebration. We’re so glad to have been able to join our friends at Gwynedd Mercy University for their recent site launch party, and moreover, to have been a part of the journey.

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Explained in 60 Seconds: Metadata

December 01, 2015

In general terms, metadata is basic information that describes other types of data. Even though it’s significance in the search engine optimization space has changed over the years, metadata still proves to be useful as a way of learning more about a particular webpage, image, or other piece of content. When it comes to files, some of the common metadata categories are author, file size, date created, and date modified. Here, we’ll briefly describe the four main website meta tags and their impact on search engine rankings.

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How to Get Prospects to Interact With Your Content

November 24, 2015

Generation Y and Z are seen as multi-tasking, Internet-savvy individuals, but it's hard to grab their attention. Growing up with advertisement bombardment and given an unfathomable amount of information at the edge of their fingertips, it is sometimes difficult to get past their filters. The Higher Education recruitment process is not much different than the advertising space, as a large number of schools compete to get the attention and future enrollment of high schoolers.

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Coming Together at Confab Higher Ed 2015

November 19, 2015

Through a popular diagram breaking down the components of content strategy, we understand that just half are related to content. The other half are related to people—the processes and workflows that govern how organizations execute a content strategy.

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Mobile a Top Priority for Higher Ed Website Redesigns

November 17, 2015

When it comes to college and university website redesigns, mobile tops the priority list. It’s really no surprise - the number of visits to websites from mobile devices has seen steady growth in the past few years, making it an absolute necessity to provide a great user experience for site visitors from every device. If you’re wondering how device usage on your site stacks up against other colleges and universities, you’ll love the latest benchmarks (January to November 2015) we’ve put together.

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