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9 Website Redesign Mistakes Explained in GIFs

January 20, 2016

After years and years of trying to convince people that your website needs a major overhaul, the company has finally given the green light on a website redesign project. Congratulations! But buyer beware: there are a plethora of elements to consider when embarking on this lengthy adventure. Here are some of the things you should look to avoid during this process, explained in GIFs.

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5 Marketing Trends To Include In Your 2016 Strategy

January 19, 2016

Marketers have a big job trying to keep up with the ever-changing, ever-growing landscape of trends, technologies, tools, and platforms. They are continually challenged to deliver more with less and faster so identifying which marketing strategies will have the biggest impact on their business in the coming year is a must in order to create digital marketing plans that deliver.

With that in mind, here are five trends (some you’ve definitely heard of before and some you’ll need to get familiar with quickly) you need to know about going into 2016:

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5 Questions to Ask Before Designing Your Capital Campaign Website

January 13, 2016

While a capital campaign can take a college or university years to plan, the website supporting the campaign is often rushed out the door at the last minute. The website serves as the digital face for the capital campaign, so it’s important to make sure you have plenty of time to get it right. As you’re thinking about launching a capital campaign, here are 5 questions to ask your team.

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5 More Higher Education Marketing Conferences for 2016

January 07, 2016

Higher education marketers know that conferences are a fantastic way to stay ahead of the curve when it comes to keeping up with the rapidly changing higher ed landscape. These gatherings of marketers, content strategists, communication professionals, and admissions officers are invaluable for learning what other schools are doing, how they did it, and what they're aiming to do next.

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Explained in 60 Seconds: Drupal vs. WordPress

January 05, 2016

To understand how Drupal and WordPress compare, you first have to understand a little about open source. Open source software is software developed by and for the user community, often allowing for a more robust set of features than can be found in commercial products which are limited by a smaller number of contributors.

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Happy Holidays From OHO Interactive!

December 22, 2015

Wishing everyone happy holidays and a prosperous 2016!

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Six Must Attend Conferences For UX Experts in 2016

December 17, 2015

In the past ten years, the importance of interactivity and UX has grown exponentially in the technological space. With this greater importance, there is a wide variety of individuals looking to collaborate and advance their crafts into better experiences and products for everyone. A few times per year, there are unique events that pool together some of these great minds. While there are many UX events out there, here are some of the notable ones that we think everybody should consider attending.

IXDA

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Tools and Plugins to Help with your Content Strategy

December 15, 2015

When you’re thinking about your content strategy, there are several resources available to help you think through the process — books, articles, templates, frameworks, best practices, definitions, and more. But some of the most helpful resources are literally just a click away.

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#makeitawesome: College of the Holy Cross Wins Gold!

December 15, 2015

Congratulations to the College of the Holy Cross on winning Gold in the 2015 Education Digital Marketing Awards for their new website!

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