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Are You Ready for Web Governance?

April 27, 2016

Increasingly, we see clients ready to think beyond the launch of their website and closely consider what happens on “day two” - determining how they will manage and sustain their web presence on an ongoing basis.

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Web Accessibility: Does Your Site Meet the Standards?

April 21, 2016

The name itself pretty much explains it - web accessibility means making the web accessible to anyone and everyone, including people with disabilities. But behind such a seemingly simple concept lies a very complicated and sometimes lengthy process, as well as lots of uncertainty about which regulations, standards, and rules to adhere to.

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What’s Up Doc? Designing Effective Online Doctor Finder Tools for Hospitals, Healthcare and Insurance Websites

April 13, 2016

For healthcare organizations and insurers looking to attract new customers, using their website to engage with potential customers is critical. A key piece of information potential customers want to see on the website is the doctor search, as it helps them determine if their doctor is available or lets them discover the types of specialists covered.

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#makeitawesome: Roger Williams University School of Continuing Studies Launches New Website

April 07, 2016

Congratulations to the Roger Williams University School of Continuing Studies on the launch of their new website!

Designed to help students who are looking to advance their careers or those who are trying to determine the right career, the School of Continuing Studies (SCS) at Roger Williams University wanted to redesign their website as part of a bigger marketing and recruitment effort.

The goals for the website redesign project included:

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Explained in 60 Seconds: Customer Journey Mapping

April 04, 2016

If you’ve been a marketer long enough, you’ve noticed massive changes in the industry over time. Digital has had a profound impact on how marketers reach people, opening up huge opportunities to communicate on a more personal level. But to connect with your prospects and customers successfully, you have to understand who they are, what they’re looking for at various points of their relationship with you, and how to talk to them at each of those times.

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Communicating About Diversity on Your Website

March 30, 2016

One of the most dominant concerns in higher ed is diversity.

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Digital March Madness: Road To the Final Four Websites

March 23, 2016

The Big Dance. March Madness. Bracketology Season. Whatever you call it, it’s the time of year when even the most casual sports fan fills out a bracket and the nation cheers for underdogs and upsets. But while most people pick NCAA College Basketball teams for their brackets, we put a different spin on this year’s tournament. Instead of pitting schools head-to-head on the court, we put them against each other online in an all-out battle for website domination.

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6 More Drupal Modules Your Website Needs Now

March 17, 2016

Now that you’ve finished installing the six Drupal modules your website needs for great SEO, it’s time to start thinking about how you can harness the power of Drupal modules to make your website analytics and maintenance much easier.

We’ve picked out six more modules that will help alleviate some of the headaches and roadblocks that might be holding you back in the day-to-day management of your Drupal website.

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It’s Time To Stop Treating Your Website Redesign as a Capital Expense

March 15, 2016

When it comes to websites, too many colleges and universities view theirs the same way they’d view a building on campus - something that requires maintenance once every 5 to 10 years. The process is all too familiar. A new president comes in and doesn’t like the website and messaging, so a rebranding initiative is born, a CapEx budget is carved out, and the fun begins. But this, to put it simply, is the wrong mindset.

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