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The New Typical Student: How Three Schools Are Courting Adult Learners and Winning the Enrollment Game

November 29, 2016

The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is an opportunity for marketing leaders to come together to discuss strategies and the direction of the higher education market.

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What Prospective Undergraduates Want from Admissions Marketing Materials

November 08, 2016

User research is one of the pillars of our web design process, and I recently had the opportunity to join a focus group with ten prospective undergraduate students at the CASE Annual Conference for Publications Professionals in New Orleans.

While we didn’t organize the focus group, the format was similar to those we typically conduct. The high school students were provided print and digital admissions marketing materials, and they were asked to provide their feedback using the Think Aloud methodology.

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Law School Website Redesigns: 7 Insights for Recruitment Success

October 18, 2016

With law schools across the country facing diminishing class sizes and enrollments, the pressure to recruit and retain students is increasing.

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How to Get the Most out of a Higher Ed Web Conference

September 23, 2016

It’s the most wonderful time of the year! That’s right, it’s conference season. Higher ed web professionals across the country have their pick of stellar conferences to attend this fall (and we’ll be at most them, too — say hi!). Whether you’re a veteran of the conference scene or a newbie just dipping your toes, there is so much knowledge to gain and so many connections to make.

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Ten Free Tools to Help Tune Up Your Website

August 02, 2016

When it comes to redesigning a website, many clients believe the bulk of the hard part is behind them once the final code has been pushed to production. But the truth is, that’s when the real work begins.

At OHO, whenever possible we often extend our partnership and continue working with clients to help them tune their site in order to achieve their business goals long after a redesign. Below is a breakdown of some of our favorite free tools that track users, ensure server stability, and provide insight to improve overall site performance.

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Drupal 7 or Drupal 8 for Higher Education, College, and University Websites?

Over the past eight years, we’ve designed and developed dozens of large-scale college and university websites using Drupal 6 and Drupal 7. We’ve also been working with Drupal 8 since before its official release in November 2015. Drupal 8 represents a big step forward, and it is the future of the platform. It retains the best features of Drupal 7 and augments it with improvements in user experience, responsive design, performance, scalability, and extensibility. However, Drupal 7 brings continued strengths as a mature platform with access to a robust library of functionality.

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Putting Drupal 8 to the Test: Is Drupal 8 Ready for Your Higher Education Website?

July 08, 2016

We’ve built over 50 education websites using Drupal 6 and 7, so we were excited to dig into the latest version of Drupal that released in the fall of 2015. Drupal 8 brings some significant upgrades to the admin UI and underlying architecture, and it increases the core feature set.

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6 Alumni Websites So Great You’ll Want To Copy Them

May 18, 2016

When the spring semester comes to a close in May, college students across the country will receive their hard-earned diplomas and head off into the real world as alumni. Colleges and universities want their graduates to stay connected and know that providing a great online experience is the key to building a thriving relationship that lasts a lifetime.

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Explained In 60 Seconds: Basic Development Workflow

May 03, 2016

The development process is a complex and esoteric one, but by learning a few key terms, you’ll have a much better understanding of how developers work and the stages of their process. In the next sixty seconds, we’ll walk through development environments, or versions of a website that exist in the web development workflow.

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