Delivering ROI From Social Media: The Engagement Trajectory

July 25, 2011

Last week, I presented at a webinar hosted by Acquia: “B2C Branded Communities: Delivering ROI, Making Customers Happy.” In it, we looked at ways that consumer companies are using online communities to drive stronger engagement with their customers, leading to higher customer loyalty and, along the way, greater revenue. 
What we’ve seen when we build communities is that there’s a predictable trajectory that people follow when becoming more engaged with your brand:


Coming This Fall: A New Website for Roger Williams University

July 15, 2011

We're really excited about a new project we're working on right now: a new website for Roger Williams University, complete with another installation of our popular UniversityNOW media and communications center. The Bristol, R.I. school, ranked one of the top 10 comprehensive universities in the North by U.S. News & World Report, tapped OHO earlier this year to build them a new site, one that brings more social interactivity and fresh new look and feel.


Are You Making It Easy for Visitors to Become Customers?

June 28, 2011

If people aren't taking some specific action on your site that you want them to take, such as making a purchase or signing up for your newsletter(conversion), you may be making it too hard for them to do so. The path to purchasing or signing up may be full of confusing signposts, with poor usability being one of the main reasons people are failing to complete actions on your site. Although complete usability testing is the best way to identify usability issues for real, your web analytics tools can identify issues for further investigation.


A Great Weekend at D4D Boston, MIT Stata Center

June 28, 2011

This weekend, we had the privilege of taking part in D4D Boston 2011--Drupal Design Camp as exhibitor and sponsor. I was also on board personally as an organizer & speaker(yes, it was a busy and fun weekend!) The team from OHO Interactive turned out in force on Saturday, with Ed, Barry, and Stacy there to field questions and help provide an OHO-sponsored lunch for 318+ Drupalists after an inspiring keynote from none other than Dries himself.


Inspiring Works Last Night at the AIGA BoNE Awards

June 10, 2011

Last night we braved the monsoon that descended upon our fair city, determined to make our way to the BoNE show. One bus and two train rides later, we arrived – ready to mingle among our peers, peruse and browse the wonderful work on display. As we made our way through the exhibit, it struck us that what makes the BoNE show so great is that work from seasoned professionals and aspiring, talented designers are showcased side by side. No pretense – just a collection of really great work showcasing that talent transcends all boundaries.


Scoping an Enterprise Website? Keys to Avoiding "Scope Creep"

May 17, 2011

Becoming a project-scoping ninja will help you contain costs, keep timelines on track, and in general make every project a lot easier to get done.
A lot of the secret to great scoping is avoiding scope creep - the slow growth of a small project into a big one. It’s one of the chief headaches of project managers. Fortunately, it’s easy to identify the top five reasons projects grow beyond their scope. Once you know what to look out for, it’s relatively easy to write a project scope that avoids scope creep from:


Creating Web Applications People Love to Use

March 28, 2011

On Saturday April 2nd, I’ll be presenting at Product Camp Boston at the Microsoft NERD Center, talking to product managers about how to make their web applications as easy and seamless to use as popular consumer web applications.


Boston Society for Architects Launches New Association Site

March 02, 2011

Boston Society for Architects (BSA) launched the completely revamped website this evening. The site was developed by Design&Co and OHO Interactive. The site is built upon Acquia Drupal and includes integration with the association management tool produced by ACGI.

Congratulations to the team at BSA – Adam, John, Jon, and Dan!


2 Weeks to DrupalCon Chicago

February 21, 2011

DrupalCon 2011, the main conference for everything Drupal, is in only 2 weeks.  With Drupal usage exploding over the past few years DrupalCon has sold out quickly.  This year the organizers got a much bigger venue and there is still space available.  There is a rich set of sessions ranging covering the range from base technologies to advanced enterprise solutions.  Find out about the sessions at  I hope to see you there.


Drupal Camp Western MA is about to take center stage ....

December 30, 2010

And OHO is thrilled to be helping out. Come on out to DrupalCampMA at UMass Amhearst on January 22nd and plug in to the fast growing Drupal community in Western MA.

The event is being held on the campus of the University of Massachusetts Amherst at the ultra-modern Integrated Sciences Building with a fantasic agenda that includes: