MITX honors OHO Interactive and Uncommon Schools

December 08, 2011

Tonight, OHO Interactive picked up the MITX award in the Educational Institutions category for its design and development of the Uncommon Schools family of websites. OHO worked with Uncommon on the relaunch of its online brand. The MITX awards were held at the Boston Sheraton and attended by over 900 interactive, development and advertising professionals.


World Usability Day Boston 2011

November 12, 2011

Last night nearly 100 people gathered at Microsoft's NERD Center to celebrate World Usability Day. The event in Boston/Cambridge was one of 172 events that happened in 40+ countries.

Jason Smith from OHO Interactive spoke on making web application people love to use in his talk: "From Usability to Lovability." A group of researchers from Bentley University presented new research on using iPads in education.


Google: Mobile User Experience Now Impacts AdWords Scores

September 22, 2011

The rising prominence of mobile—and the growing awareness of the importance of good user experience—came to the fore yesterday when Google announced that AdWords ads will be dinged with lowered quality scores if they lead visitors to poor mobile experiences. That’s right—a Google ad that points to a website that doesn’t render well on mobile devices will cost more, rank lower, and possibly not show at all.


Join Us at the Gilbane Conference: The "New New" In Usability: B2B Is Going Consumer

September 08, 2011

Are you attending the Gilbane conference this fall? I hope you'll sit in on the panel I'll be speaking on, talking about usability in B2B. I'll be exploring how B2B expectations are changing, converging more and more with B2C practices, at the leading web and content management conference on November 30.  B2B marketing and usability are changing.


And Now, A Tweet from a Client

September 07, 2011

Uncommon Schools Tweet

We recently launched a multisite deployment for Uncommon Schools, one of the nation's leading charter school management organizations, with 28 urban schools across several states. We're proud to have built not only their main site, but the sites for each local school as well. Within hours of the site going live, Uncommon Schools received a compliment on the new site via Twitter, to which they responded and cc'ed us. We love to get great feedback!


OHO Sponsors Boston Product Management Association

August 29, 2011

We're very pleased to announce our support of the Boston product management community through a new initiative. Starting this month, you'll see a new sponsor at gatherings of the Boston Product Management Association: OHO Interactive. We decided to become annual sponsors since it made sense to connect with a community that had such a strong professional interest in usability for software applications, an area in which we have traditionally been strong.


Congratulations to Our Own Jason Smith

August 19, 2011

Congratulations to our own Chief Creative Officer, Jason Smith. His article, The Engagement Trajectory, originally published on the OHO blog, was an Editor's Pick on Social Media Today for the week of August 11. 


Delivering ROI from Social Media: Listening for Sounds of Interest

August 04, 2011

Last week, we talked about the engagement trajectory, and how customers have a tendency to move along a predictable path from noticing your social media presence to becoming true advocates for your brand on social media, actively participating in your online community.