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Take Your Webmaster to Lunch Day

July 06, 2018

At this very moment, thousands of Webmasters around the world are microwaving sad, lonely Hot-Pockets for lunch.

They deserve better.

This year, you could win a chance to celebrate International Take Your Webmaster to Lunch Day in style with a $100 Visa Gift Card courtesy of OHO Interactive.

Don’t have a Webmaster? You can use your prize to treat your whole team to lunch, or perhaps even to post a LinkedIn ad to hire a Webmaster to celebrate with in 2019.

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What Google's New College Search Feature Means for Your Higher Ed Website

June 14, 2018

Google recently announced a new feature that will significantly impact the user journeys of your website visitors. And with 49% of higher education website traffic coming from organic search this new feature may disrupt what we know to be our prospective student journeys.

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Level Up Your Digital Marketing at the OHO Bootcamp

May 16, 2018

Building digital marketing capacity in-house is the top skill college and university web teams want according to The State of Higher Education Web Teams survey and the top request we hear from our client partners.

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How the EU GDPR Will Affect Your Website and Marketing Efforts

April 19, 2018

The European Union’s General Data Protection Regulation (GDPR) will go into effect on May 25, 2018.

Back in November, Forrester Research predicted that 80% of firms that are impacted by GDPR will not be ready to comply by May 2018. And as of February, only 26% of firms based in Europe said they were compliant.

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5 Content Accessibility Issues and How to Fix Them

April 17, 2018

For many web teams — regardless of the industry — site accessibility remains a reactive issue. Too often, the drive to adjust site content to make it more accessible comes on the heels of ADA (Americans with Disabilities Act) complaints filed against the organization.

While that approach does ensure that the web continues to evolve toward a more accessible space for all users, it also ensures that process will be a slow, uphill battle for both users and content creators.

The ideal approach is to evaluate and adjust your own content proactively.

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Improve the Call: Enhance Your User Data Using Web Personalization

April 09, 2018

As marketers, our goal is to build trust with our constituents, and through that, develop a two-way, one-to-one relationship based on loyalty. We need to provide value to our constituents, so that they become our loyal advocates. But to do so, we need to know and understand them — with data at the source of this knowledge.

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Managing Internal Stakeholders During a College or University Website Redesign

March 21, 2018

A website redesign can be an invigorating exercise for a college or university — people are excited about a new look, a new direction, and a new strategy.

But it can also be challenging to find the best way to engage internal audiences throughout the process. Common questions include:

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Best Practices Guide: 7 Key Steps to Preparing for a College or University Website Redesign

March 19, 2018

Do you ever feel like your website is a mess?

It’s like a cluttered garage that you wish someone else would just clean out–get rid of the trash, sweep it out, and put anything of value back on some nice shiny shelves.

You could turn around, walk away, hire an agency, and tell them — fix it!

But, it’s your job to clean it out.

To help you dive in, we’ve outlined a seven-point action plan — if you follow it, you’ll end up with a good understanding of what’s in your “garage” and some first thoughts on all of the key areas for a new website.

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Best Practices Guide: The State of Higher Ed Web Teams

March 19, 2018

We surveyed marketing and communications professionals at 130 different higher education institutions to better understand the current state of higher education web teams. How are they structured? What skillsets are they adding? Are team sizes growing or shrinking?

We've analyzed the data to determine how higher education web teams are evolving, and what steps you can take to ensure your team is performing to its full potential. By filling out the form below, you'll receive immediate access to a wealth of information including:

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Web Content Strategy: The Value of Ongoing Content Quality Assurance

February 13, 2018

When we audit and review a website before embarking on a website redesign project, we typically see a range of content issues, including:

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