In higher ed web projects, one of the areas of greatest attention and concern are events. In one way or another, we always spend a lot of time thinking about event calendars:
- Where will events display on the website?
- What events will show up on the homepage?
- What event calendar system should we use?
These questions come up because events are such an important way of communicating the life of a campus. As we direct photography, craft branding messages, and select news stories, events are a critical part of the mix.