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Planning for Event Calendars

August 06, 2015

In higher ed web projects, one of the areas of greatest attention and concern are events. In one way or another, we always spend a lot of time thinking about event calendars:

  • Where will events display on the website?
  • What events will show up on the homepage?
  • What event calendar system should we use?

These questions come up because events are such an important way of communicating the life of a campus. As we direct photography, craft branding messages, and select news stories, events are a critical part of the mix.

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Explained in 60 Seconds: Integrating Twitter Lead Gen Cards Into Salesforce

August 04, 2015

Over the years, Twitter has expanded its role as a medium between businesses and potential clients. Many businesses use Twitter’s advertising platform as a way of promoting content from their website with the hopes of generating leads. However, many marketers are not taking advantage of one of the cool features included in it: Lead Generation Cards. These cards skip the process of users going to your site and filling out a lead generation form, but instead bring up a simple form right on Twitter.

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The State of Drupal 8: Notes From Our Drupal Developers

July 27, 2015

Since DrupalCon, we’ve been having a lot of conversations around the office about the coming release of Drupal 8 and what it means not only for the Drupal community, but for our clients as well. Based on what we heard at DrupalCon LA, the goal is to have Drupal 8 released around DrupalCon Barcelona. But even though it has yet to have an official release, we hear many organizations have already taken the leap and switched their production sites to Drupal 8.

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14 Digital Marketing Mistakes Explained in GIFs

July 22, 2015

Digital marketing is becoming an increasingly critical component of the overall business strategy of companies, big and small, across industries. According to the Bureau of Labor Statistics, jobs in the field are expected to increase 11% by 2022. While this is great, more jobs means more room for newbies to come in and make some rookie mistakes. Below, we show GIF reactions that exemplify how we feel when we see some of these digital marketing blunders on the web.

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4 Interactive Features to Increase Your Enrollment

July 21, 2015

At the start of their research process, 90% of prospective students are unsure of which college or university they want to attend. To help with information gathering, they look at higher education institution ranking sites, hang out on social networks, talk with family, friends, mentors, and counselors, and check out school websites. That’s where you – the higher ed digital marketer – come in.

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#makeitawesome: College of the Holy Cross Launches New Website

July 15, 2015

Since the launch of their new homepage last August, our friends at Holy Cross have been working hard on a full website redesign project, and we’re so happy to share the exciting news of their launch.

When Holy Cross set out to redesign their college website as part of their overall digital marketing strategy, they had a number of goals for the project:

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3 Higher Education Marketing Projects That Will Rev Your Lead Generation Engine

July 09, 2015

Here’s a round-up of three short projects that will tune up your higher education marketing plans this year. Each project will increase your campaign’s reach to prospective students on the web. Pressed for time? We’ve included a quick fix for each item if you’ve only got a few hours to invest.

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Explained in 60 Seconds: Segment vs. Persona

July 02, 2015

If you find yourself confused when it comes to distinguishing between segments and personas, you‘re in good company. Even marketers with years under their belts can get tripped up on the difference between these two terms. So what exactly is the difference and how does each play into a marketing strategy? Here’s your explanation, in sixty seconds.

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On the Road Again: Conference Takeaways from HighEdWeb New York and the Web Conference at Penn State

June 30, 2015

The Northeast is lovely this time of year, but you know what’s lovelier? Hardcore higher-ed know-how. And that’s what I found last month at the HighEdWeb New York conference in Ithaca, New York, and the Web Conference at Penn State in State College, Pennsylvania.

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How to Thrive in Higher Ed Social Media

June 23, 2015

Higher education marketers have a lot on their plates as they try to balance out reaching out to prospective college students, engaging their current students on campus, and finding a way of creating a community amongst alumni. Lucky for them, there are a wide range of social media outlets available that provide a diversified approach to engaging with students. According to the annual Freshman Survey, 27.2% of students spend 6 or more hours on social media every week.

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