Post

Planning Photography for Your Website Redesign

October 28, 2015

We talk a lot about the importance of thinking through your content as a core part of your website redesign process. Planning sustainable, strategic content from the outset of your project helps ensure not only a successful launch, but a viable communications platform for the long term.

But what some people don’t realize is that when we talk about the importance of “content,” we’re not just talking about the words on a page. One of the most important content components on your website is your photography.

Tags:

#makeitawesome: Saint Martin’s University Launches New Website

October 26, 2015

A huge congratulations to our friends at Saint Martin’s University on the launch of their new website!

Veterans of website redesign projects will tell you how much effort, education, and sometimes emotion are wrapped into the redesign process, but rarely will you get to hear all of the nitty-gritty details. Until now. In addition to all of the work the Marketing and Communications team at Saint Martin’s University put into their new website, these digital superheroes also kept a blog documenting the process.

Tags:

UX Folks We Follow On Twitter (and You Should Too)

October 22, 2015

Here at OHO Interactive we love everything about UX, but we know that we’re not the only ones. There’s an active community of UX and product designers that love talking about the most recent trends on the web, but sometimes they are too difficult to find on a giant platform like Twitter. Look no longer! Here are some of the UX tweeters that we find to be most useful, hilarious, and insightful.

Ethan Marcotte

Tags:

Higher Education Marketing: Prove Your Impact with End-to-End Reporting

October 20, 2015

Are Pandora ads worth the investment? Should I test out Facebook ads? Twitter? LinkedIn?

Today, college and university marketing directors face a dizzying array of advertising channels and lead generation tactics to entice prospective students to engage. Before your head starts to spin thinking about all of your options, I’ll let you in on a little secret about online advertising.

Tags:

#makeitawesome: The Cornell School of Hotel Administration Launches New Website

October 12, 2015

The Cornell School of Hotel Administration (SHA) recently launched their new website and, if we can be so bold, it is a picture of digital beauty.

The team at SHA knew exactly what they wanted out of a new website and identified multiple goals for the redesign project:

Tags:

A Look Back at HighEdWeb 2015

October 08, 2015

This year found the annual HighEdWeb conference setting up camp in Milwaukee, Wisconsin, and we spent several days getting our geek on in the land of cheese curds, beer, and, the Bronze Fonz.

The conference spanned topics ranging from development to design, content strategy to crisis communications, and everything in between. Here are some of the major themes we saw stand out:

Tags:

Explained in 60 Seconds: Flat Design

October 06, 2015

For years, web designers had found a way to embed all different types of textures, shadowing, and gradients into their work to demonstrate their creative prowess. However, more recently this style of web design has begun to fade away in order to find room for a trend - and maybe even a revolution - that finds a better balance between aesthetics and usability. Welcome to the simply satisfying world of flat design.

Tags:

Are You Ready For HighEdWeb 2015?

September 29, 2015

Our bags our packed and we’re all fired up for HighEdWeb next week. With so many awesome speakers slated for this year’s conference (ahem…Bill Nye! Scott Stratten!), Milwaukee is going to be the place to be October 5 – 7. And in case you missed it, we’re adding some awesome speakers to the lineup too.

Tags:

11 Social Media Mistakes Explained in GIFs

September 22, 2015

Ever since social media took off in the early 2000s, people have been utilizing it for various business purposes including networking, promotion, and lead generation. However, on the other side of things, we have seen celebrities and major companies make some major gaffes on social networks. Here’s how we react to some of the common mistakes that often occur on social media.

Tags:

Rating the New Federal College Scorecard Against Other College Comparison Tools

September 17, 2015

Last weekend, President Obama released a new version of the college scorecard. This updated scorecard replaces an earlier version which focused on ranking schools and, as The New York Times put it, was designed “with the aim of publicly shaming low-rated schools that saddle students with high debt and poor earning potential.” The intended goal of the scorecard was to replace popular college and university rankings like that of the U.S.

Tags:

Pages