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Are You Ready For HighEdWeb 2015?

September 29, 2015

Our bags our packed and we’re all fired up for HighEdWeb next week. With so many awesome speakers slated for this year’s conference (ahem…Bill Nye! Scott Stratten!), Milwaukee is going to be the place to be October 5 – 7. And in case you missed it, we’re adding some awesome speakers to the lineup too.

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11 Social Media Mistakes Explained in GIFs

September 22, 2015

Ever since social media took off in the early 2000s, people have been utilizing it for various business purposes including networking, promotion, and lead generation. However, on the other side of things, we have seen celebrities and major companies make some major gaffes on social networks. Here’s how we react to some of the common mistakes that often occur on social media.

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Rating the New Federal College Scorecard Against Other College Comparison Tools

September 17, 2015

Last weekend, President Obama released a new version of the college scorecard. This updated scorecard replaces an earlier version which focused on ranking schools and, as The New York Times put it, was designed “with the aim of publicly shaming low-rated schools that saddle students with high debt and poor earning potential.” The intended goal of the scorecard was to replace popular college and university rankings like that of the U.S.

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Four Ways Higher Ed Must Respond to the New College Scorecard

September 15, 2015

In his weekly address to the nation on September 12, President Barack Obama unveiled his new College Scorecard, a long-promised consumer evaluation tool for colleges and universities.

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Higher Ed Folks We Follow (and You Should Too)

September 08, 2015

If you’ve ever spent time searching Twitter to find new folks working in higher ed to follow, you probably came up gangbusters. There’s an active community of higher education professionals out there, and they have plenty to say. Keeping this list to ten was no easy task as there are so many people sharing valuable content, thoughts, and tips, but we managed to whittle the group down to folks currently working in higher education who are also tearing it up on social media and blogs. If you’re not already following these experts, do yourself a favor and click the follow button now.

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6 Must-Use Tools for Social Media Pros

September 03, 2015

While companies like Nike and Apple have an abundance of resources to handle their social media presence, managing all of the platforms can be a cumbersome task for small companies. Fortunately, there are plenty of applications and tools that have been created in order to make the handling of Twitter, Facebook, LinkedIn, etc. much more efficient. Here are some of the tools that we use, and we think everybody should be utilizing as well.

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Explained in 60 Seconds: Real-Time Website Personalization

August 31, 2015

Let’s face it, cutting through all of the noise to deliver a compelling message to prospects gets harder all the time. As a data-driven marketer, you’re well aware of the investment it takes to get visitors to your website, so you get how important it is to capitalize on each visit by delivering the most relevant content for each site user. Enter real-time website personalization.

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Sustaining Your Website With Stories

August 26, 2015

Storytelling as a practice is as old as time itself. From the oral tradition to mass-produced publications, stories are the currency by which we communicate our culture, our experiences, and our values.

So when seeking to communicate about our organization, stories have a high value. By relating authentic experiences in the words and images of those who lived them, we bring our brands and missions to life.

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User Testing On A Shoestring

There are plenty of excuses for not conducting user research. Maybe you did some research three years ago that you rely on when making decisions, or perhaps it’s just not in the budget or project timeline. Or it could be that you think you already know your users. But the thing is, do you know how they act?

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6 Must-Do Strategies For Recruiting Nursing Students

August 11, 2015

In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4% increase in “RN-to-BSN” programs” according to the American Associations of Colleges of Nursing (AACN). Nursing students entered schools “in record numbers to develop the skills needed to meet employer demands and patient care needs.” These are some of the highest growth rates in the last 10 years, and the demand for more educated nurses will continue into the next decade.

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