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OHO To Present at the AMA Symposium for the Marketing of Higher Education

November 10, 2015

There’s so much to love about Chicago. Deep dish pizza. Impressive architecture. The Big Bean. And this year, the American Marketing Association’s Symposium for the Marketing of Higher Education.

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Essential Features For Your Alumni Website

November 05, 2015

Prospective students in the early stages of the student journey tend to get a lot of attention from higher education digital marketers, and rightfully so. The research and decision-making stages are a critical time for colleges and universities to make their best impression with prospective students. And if everything goes right, one day those prospective students will turn into alumni.

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Explained in 60 Seconds: UI Animation

November 03, 2015

When people talk about web design, we often hear general keywords like user experience, functionality, and the user interface design experience. Designers and developers strive to enhance these aspects of their websites, but most of the time we don’t hear of specific ways of how to accomplish this. Today we’re going to change that by discussing what UI animation is, where it is implemented, and the effects it has on websites.

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Planning Photography for Your Website Redesign

October 28, 2015

We talk a lot about the importance of thinking through your content as a core part of your website redesign process. Planning sustainable, strategic content from the outset of your project helps ensure not only a successful launch, but a viable communications platform for the long term.

But what some people don’t realize is that when we talk about the importance of “content,” we’re not just talking about the words on a page. One of the most important content components on your website is your photography.

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#makeitawesome: Saint Martin’s University Launches New Website

October 26, 2015

A huge congratulations to our friends at Saint Martin’s University on the launch of their new website!

Veterans of website redesign projects will tell you how much effort, education, and sometimes emotion are wrapped into the redesign process, but rarely will you get to hear all of the nitty-gritty details. Until now. In addition to all of the work the Marketing and Communications team at Saint Martin’s University put into their new website, these digital superheroes also kept a blog documenting the process.

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UX Folks We Follow On Twitter (and You Should Too)

October 22, 2015

Here at OHO Interactive we love everything about UX, but we know that we’re not the only ones. There’s an active community of UX and product designers that love talking about the most recent trends on the web, but sometimes they are too difficult to find on a giant platform like Twitter. Look no longer! Here are some of the UX tweeters that we find to be most useful, hilarious, and insightful.

Ethan Marcotte

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Higher Education Marketing: Prove Your Impact with End-to-End Reporting

October 20, 2015

Are Pandora ads worth the investment? Should I test out Facebook ads? Twitter? LinkedIn?

Today, college and university marketing directors face a dizzying array of advertising channels and lead generation tactics to entice prospective students to engage. Before your head starts to spin thinking about all of your options, I’ll let you in on a little secret about online advertising.

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#makeitawesome: The Cornell School of Hotel Administration Launches New Website

October 12, 2015

The Cornell School of Hotel Administration (SHA) recently launched their new website and, if we can be so bold, it is a picture of digital beauty.

The team at SHA knew exactly what they wanted out of a new website and identified multiple goals for the redesign project:

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A Look Back at HighEdWeb 2015

October 08, 2015

This year found the annual HighEdWeb conference setting up camp in Milwaukee, Wisconsin, and we spent several days getting our geek on in the land of cheese curds, beer, and, the Bronze Fonz.

The conference spanned topics ranging from development to design, content strategy to crisis communications, and everything in between. Here are some of the major themes we saw stand out:

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Explained in 60 Seconds: Flat Design

October 06, 2015

For years, web designers had found a way to embed all different types of textures, shadowing, and gradients into their work to demonstrate their creative prowess. However, more recently this style of web design has begun to fade away in order to find room for a trend - and maybe even a revolution - that finds a better balance between aesthetics and usability. Welcome to the simply satisfying world of flat design.

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