“We should put our social media accounts on our website!”
That phrase — or some version of it — has been uttered by someone at nearly every college or university at one point or another. But is it always the right move?
At face value, it seems like a great idea. If you’re spending the time and effort to maintain a robust social media presence, why wouldn’t you want to feature that content on your site? When you dig a little deeper, however, there’s a lot to consider.