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“Pictures” Matter: Why Visual Content Is King

March 18, 2014

The sequence of human cognition goes like this: First we identify shape, then we see colors, and finally, once we’ve decoded those shapes, we read. It’s no surprise then, that in a world that has become exceedingly fast, visuals have become a key way in which we choose to communicate with each other.

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7 Strategies for Recruiting Adult Learners and Non-Traditional Students

March 06, 2017

Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S.

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The Future of the Virtual Campus Tour

February 13, 2017

When most people think of virtual reality, they conjure images of clunky headsets and an endless sea of wires and sensors. They may think of video games, and futuristic setups with users strapped into sophisticated rigs exploring complex digital environments. They almost certainly don’t think about higher education.

But as the technology progresses, it might be time to start questioning how higher education can benefit from virtual reality.

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The Future of Email Newsletters

January 20, 2017

Last November, I presented at Confab Higher Ed on what higher ed can learn from new trends in email newsletters. Yes, you read that right: email newsletters, arguably the hottest digital platform today (sorry, Snapchat) and it was invented in 1972.

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Website Personalization Approaches: Explicit, Implicit, and Contextual

January 13, 2017

The concept of website personalization is a simple one.

To improve the overall experience of its users, a site utilizes information — such as geographical location, browsing history, and demographic data — to present unique content that’s specific to each individual’s needs. We’ve all experienced the power of personalization and an improved experience through Netflix, Amazon, and Facebook. These sites improve our digital experience – and draw us deeper into the product – by providing the most relevant content.

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OHO’s Annual Volunteer Day: Cradles to Crayons

December 12, 2016

I started with OHO in November of 2015 and one of the first calendar invites I received was an invite to OHO’s Annual Volunteer Day. I was excited even though I didn’t really know anyone yet, but as it turns out this was probably the best possible introduction to both the folks at OHO and the company in general. Whether through Content, UX, or Development, OHO is the sort of place that takes pride in the impact of our work, and volunteering gives us a chance to get out of our heads and give back to our local community.

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The New Typical Student: How Three Schools Are Courting Adult Learners and Winning the Enrollment Game

November 29, 2016

The American Marketing Association (AMA) Symposium for the Marketing of Higher Education is an opportunity for marketing leaders to come together to discuss strategies and the direction of the higher education market.

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What Prospective Undergraduates Want from Admissions Marketing Materials

November 08, 2016

User research is one of the pillars of our web design process, and I recently had the opportunity to join a focus group with ten prospective undergraduate students at the CASE Annual Conference for Publications Professionals in New Orleans.

While we didn’t organize the focus group, the format was similar to those we typically conduct. The high school students were provided print and digital admissions marketing materials, and they were asked to provide their feedback using the Think Aloud methodology.

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Law School Website Redesigns: 7 Insights for Recruitment Success

October 18, 2016

With law schools across the country facing diminishing class sizes and enrollments, the pressure to recruit and retain students is increasing.

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How to Get the Most out of a Higher Ed Web Conference

September 23, 2016

It’s the most wonderful time of the year! That’s right, it’s conference season. Higher ed web professionals across the country have their pick of stellar conferences to attend this fall (and we’ll be at most them, too — say hi!). Whether you’re a veteran of the conference scene or a newbie just dipping your toes, there is so much knowledge to gain and so many connections to make.

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