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“Pictures” Matter: Why Visual Content Is King

March 18, 2014

The sequence of human cognition goes like this: First we identify shape, then we see colors, and finally, once we’ve decoded those shapes, we read. It’s no surprise then, that in a world that has become exceedingly fast, visuals have become a key way in which we choose to communicate with each other.

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Measuring Social Media Success in Higher Education

July 19, 2019

What’s considered a “success” in social media? 

Is it the number of likes a post gets? The ratio of retweets to impressions? The overall quality of the discussion? A net increase in followers over time? 

Yes to all of those, but it's more than just tangible data points, as was discussed during OHO’s 2019 Higher Education Digital Marketing Bootcamp

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Recap: 2019 Higher Education Digital Marketing Bootcamp

June 27, 2019

In 2018, OHO Interactive held the first Higher Education Digital Marketing Bootcamp to help higher ed professionals understand how other colleges and universities structure their marketing departments, prioritize projects, and set budgets. OHO also took note that in their survey, The State of Higher Education Web Teams, communications departments at both large and small colleges and universities wanted to build digital marketing skills in-house.

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7 Ways Your College or University Blocks Effective Content Strategy (and How to Get Around Them)

June 21, 2019

Content strategy succeeds best not as an individual crusade, but as a group effort across your organization. But in higher education, the kind of culture change that content strategy often calls for can be hard to come by.

There are a few ways these challenges may present themselves within a college or university. We’ve broken those challenges down here, paired with clarifying GIFs — plus a few strategies for overcoming them.

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Level Up Your Digital Marketing at the OHO Bootcamp 2019

June 10, 2019

Building digital marketing capacity in-house is the top skill college and university web teams want according to The State of Higher Education Web Teams survey and the top request we hear from our client partners.

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Why You Need a Marketing Plan (Plus, a Free Template)

The cornerstone of a marketer’s job isn’t coming up with the best tagline, designing the best landing page, or crafting the best tweet — it’s planning.

As marketers, the best thing we can do for our divisions and our organizations is plan.

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The Only Way to Market to Stealth Applicants

May 29, 2019

“What scares me the most? The 80 ‘stealth admits’ that could either make or break our year.”

A university president recently confessed this fear to me highlighting the challenge stealth prospects pose for college and university enrollment teams.

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What is Content Strategy for the Web?

May 10, 2019

When we approach web projects, content strategy is always a part of the conversation. You can’t have a successful website redesign or other major digital initiative unless you are accounting for the content in some meaningful way. Taking a content-first approach ensures that the end product succeeds in both communicating and motivating effectively.

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Mobile Marketing for Higher Education

April 30, 2019

“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours.

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News vs. Stories: What’s the Difference?

April 26, 2019

Colleges and universities have so much to share, from groundbreaking research to breaking ground on a much-awaited student center. But how, where, and why we share these nuggets with our audiences can vary. “News” and “stories” may sound interchangeable to some, but when it comes to web content, there are some key differences.

A simple way to think about it is this:

  • Stories are about a person, the heart of who they are
  • News is about what a person did recently

Or this:

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