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“Pictures” Matter: Why Visual Content Is King

March 18, 2014

The sequence of human cognition goes like this: First we identify shape, then we see colors, and finally, once we’ve decoded those shapes, we read. It’s no surprise then, that in a world that has become exceedingly fast, visuals have become a key way in which we choose to communicate with each other.

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Brain Trust Recap: Graduate and Online Enrollment Marketing

March 27, 2020

On March 26, 2020 we convened close to twenty of our clients and friends in higher ed to discuss the challenges and opportunities around graduate and online enrollment marketing in the time of the COVID-19 (Coronavirus) health crisis.

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Brain Trust Recap: Undergraduate Enrollment Marketing

March 27, 2020

On March 25, 2020 we convened more than twenty of our clients and friends in higher ed to discuss the significant challenges around undergraduate enrollment marketing now that most campuses are shut down due to COVID-19. With critical in-person yield activities, such as campus visits and Accepted Students Day being cancelled this spring, how can teams still meet their enrollment goals?

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Early Analysis of COVID-19’s Impact on Digital Marketing in Higher Education

March 27, 2020

The global COVID-19 pandemic has uprooted everyone’s lives across the world, threatening the health of millions and the economic output of countries worldwide. 

What’s a marketer to do? I’ve heard from dozens of friends and former colleagues at other agencies: they are turning off their ads. No one is buying automobiles, going to music festivals, or shopping for things like party supplies right now. There’s a really frightening worry that these friends could lose their jobs.

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Crisis Communication Proactive Planning

March 25, 2020

On March 23, 2020, we convened more than a dozen of our clients and friends in higher ed to discuss crisis communications in the wake of the novel coronavirus outbreak, which has significantly disrupted higher education in a matter of weeks. Here are some of the highlights from our discussion.

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Creating an Efficient Remote Higher Ed Marcomm Team

March 25, 2020

As the COVID-19 crisis continues to unfold, we’ve been in frequent communication with our clients to facilitate discussions on a range of issues management and marketing topics. These conversations have evolved into a series of Brain Trust meetings where our higher ed colleagues can convene and talk openly about their challenges. Here are some insights gleaned from our first meeting, Creating an Efficient Remote Higher Ed Marcomm Team.

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Scaling Your Communications Operation for Unpredictable Circumstances

March 13, 2020

After graduating college in 2001, I spent a year interning full-time at Boston.com, the website affiliated with The Boston Globe. My time was split between writing content for our tech/dotcom vertical digitalMASS and supporting the main online newsroom at the Globe.

Tuesdays were one of my scheduled days for working at digitalMASS — including Tuesday, Sept, 11, 2001. 

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7 Questions with Marcom Veteran Rachel Reuben

March 11, 2020

OHO is pleased — and super excited — to announce that higher education marketing and communication veteran Rachel Reuben has joined the OHO Interactive team in a new role as Vice President, Account Strategy. Rachel will expand OHO’s higher education practice and bring new perspectives to our clients on long-term strategy, organizational design, and enrollment marketing.

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Quickstart Template: Streamline Your Campus Crisis Communication Tactics

March 10, 2020

With the coronavirus crisis escalating by the day and colleges changing plans hourly, it’s important for college and university communications offices to be prepared to share information with the campus community in a consistent, organized, and timely manner. 

It’s not the time to revamp an entire crisis communication plan, but there is one document that is most critical to have on-hand and up-to-date when it’s time to execute on your college’s communication needs: The Communications Tools Standard Operating Procedures.

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OHO Receives 2019 Acquia Partner Award

March 04, 2020

Acquia announced today that it has selected OHO Interactive as a Most Wins of the Year award winner for 2019 as part of their annual Partner Awards — an awards program comprised of three categories across Acquia’s four global regions: Partners of the Year, Growth Partners of the Year, and Most Wins of the Year.

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