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“Pictures” Matter: Why Visual Content Is King

March 18, 2014

The sequence of human cognition goes like this: First we identify shape, then we see colors, and finally, once we’ve decoded those shapes, we read. It’s no surprise then, that in a world that has become exceedingly fast, visuals have become a key way in which we choose to communicate with each other.

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2020 Google Analytics Benchmarks for Higher Education Websites

January 21, 2020

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends. The data we reviewed spans from January 1, 2019 to December 15, 2019 and includes graduate programs, law schools, liberal arts colleges, universities, and adult programs. Whenever possible, we exclude internal traffic data to ensure the insights accurately convey the behaviors of prospective students, alumni, parents, and any other external visitors.

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10 Must-Attend Conferences for Higher Education Marketers in 2020

December 13, 2019

Each year, higher education marketers have dozens of higher education marketing conferences to choose from. Depending on your budget, you might only be able to attend a small handful — or even just a single conference. So it’s important that you get the most out of the event.

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Planning a Website Redesign: Free (and Cheap) Tools to Help You Get Started

December 06, 2019

When we work with colleges and universities to redesign their websites, one of the first things we do is a comprehensive discovery to assess the current state. 

Our discovery typically involves a variety of activities, such as reviewing existing research and branding, interviewing stakeholders, conducting workshops to better understand key customer journeys, and reviewing website analytics. Altogether, these activities help paint a picture of where the website is and where it needs to be as an effective business tool.

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Digital Storytelling: How Good UX Elevates Your Content

October 31, 2019

At OHO, we talk a lot about the importance of telling stories on your website. After all, it’s a powerful technique to demonstrate what your brand is about: you can convey outcomes and successes, showcase authentic people in relatable situations, and cross-promote other aspects of your brand and relevant website destinations.

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5 Tips for Successful College Landing Pages

October 31, 2019

The straightforward and unambiguous purpose of a college landing page is refreshing in the digital marketing landscape. As a stand-alone page, it serves one purpose — to capture a lead or make a sale. The page isn’t trying to serve multiple audiences or convey various messages, it’s entire reason for being is to make that sale or capture users’ contact information so they can continue along the customer journey. 

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Student Recruitment: How SEO Can Drive Enrollment

October 17, 2019

Higher education marketing professionals often wear many hats when managing digital efforts at their institution, either with the partnership of an agency or in a smaller in-house team. Often, SEO is misunderstood as a channel that can be funded in the same way a paid search or digital media campaign may be.

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Content Strategy Template: Draft a Content Strategy in Five Meetings

August 21, 2019

Content strategy is a transformative approach for focusing and elevating your digital communications efforts by aligning all of your content production to your key messages. Sounds simple, but developing and implementing a content strategy can sometimes be tricky to start and hard to explain.

In over a decade of leading workshops to help clients make the most of their content, we’ve developed a content strategy template, breaking down content strategy process into four fundamental questions:

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Panel Highlights: What Prospective Students Expect from College Websites

August 08, 2019

At OHO’s second annual Higher Education Digital Marketing Bootcamp, six junior and senior high school students joined us on a panel to discuss their college search experiences. They shared their entire search process — from start to finish — and offered invaluable insights on how colleges and universities can improve the website experience for prospective students.

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Measuring Social Media Success in Higher Education

August 02, 2019

What’s considered a “success” in social media? 

Is it the number of likes a post gets? The ratio of retweets to impressions? The overall quality of the discussion? A net increase in followers over time? 

Yes to all of those, but it's more than just tangible data points, as was discussed during OHO’s 2019 Higher Education Digital Marketing Bootcamp

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