Web Development

Jumpstart Your Higher Ed Website Redesign with Content Strategy

August 24, 2018

Planning a website redesign can be daunting. There’s a lot to consider.

The more clear-eyed you can be heading into the redesign effort, the more focused it will be and the more likely you will be to achieve success. One of the best ways to gain this clarity is by prioritizing content strategy ahead of the redesign itself.

While content strategy should be a core thread running through any website redesign project, there’s a lot of content work you can do well before a redesign gets underway to more fully inform what that effort should look like.

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How the EU GDPR Will Affect Your Website and Marketing Efforts

April 19, 2018

The European Union’s General Data Protection Regulation (GDPR) will go into effect on May 25, 2018.

Back in November, Forrester Research predicted that 80% of firms that are impacted by GDPR will not be ready to comply by May 2018. And as of February, only 26% of firms based in Europe said they were compliant.

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5 Content Accessibility Issues and How to Fix Them

April 17, 2018

For many web teams — regardless of the industry — site accessibility remains a reactive issue. Too often, the drive to adjust site content to make it more accessible comes on the heels of ADA (Americans with Disabilities Act) complaints filed against the organization.

While that approach does ensure that the web continues to evolve toward a more accessible space for all users, it also ensures that process will be a slow, uphill battle for both users and content creators.

The ideal approach is to evaluate and adjust your own content proactively.

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3 Marketing Reasons to Move from HTTP to HTTPS

February 13, 2018

Haven’t made the move from HTTP to HTTPS yet? You’re not alone, but it’s time.

The good news is that over one-third of the top 1 million websites use SSL by default, an increase of 150% in the last year, according to BuiltWith. The bad news? That still leaves two thirds of the top websites using a less secure protocol.

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7 Key Steps To Preparing for a College or University Website Redesign

August 31, 2017

Do you ever feel like your website is a mess?

It’s like a cluttered garage that you wish someone else would just clean out–get rid of the trash, sweep it out, and put anything of value back on some nice shiny shelves.

You could turn around, walk away, hire an agency, and tell them — fix it!

But, it’s your job to clean it out.

To help you dive in, we’ve outlined a seven-point action plan — if you follow it, you’ll end up with a good understanding of what’s in your “garage” and some first thoughts on all of the key areas for a new website.

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Highlights from DrupalCon 2017

June 19, 2017

Each year, thousands of developers, designers, content strategists, and industry leaders gather at DrupalCon to share their ideas and experiences using one of the world’s most popular open-source content management solutions. For the 2017 conference, two of our developers and several other members of our team had the opportunity to attend the conference in Baltimore.

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Staff Up! How to Argue for a Right-Sized Web Team

June 06, 2017

Recently, in a kickoff meeting for a higher education website project, the vice president of marketing announced that to get the website done on schedule, she was informing the president that the internal marketing team would cancel an issue of the alumni magazine and some other annual projects from their schedule.

“It’s the only way the site will get done. We need to free up resources,” she said.

I appreciated this straightforward, no-nonsense approach to resource planning for a website.

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ADA Website Compliance: Preparing Your College or University Website

The American’s with Disabilities Act was first passed in 1990, at a time when the internet was still in its infancy and the bill was focused primarily on physical spaces. Over time, the bill has adapted to creating accessible spaces in the digital world as well — as have the penalties for failing to do so.  

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ADA Website Accessibility Compliance in Higher Education

April 10, 2017

Real-world accessibility solutions have been commonplace for some time. Wheelchair accessible ramps outside of buildings, braille numbers on ATM keypads, and chirping audio cues at crosswalks are just a few accessibility features we often take for granted. How accessibility translates to the digital space, however, is a question that industries across the web are still struggling to answer. Particularly in higher education.

Last month, in response to a Justice Department accessability order, The University of California, Berkeley had two options:

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Website Personalization Approaches: Explicit, Implicit, and Contextual

January 13, 2017

The concept of website personalization is a simple one.

To improve the overall experience of its users, a site utilizes information — such as geographical location, browsing history, and demographic data — to present unique content that’s specific to each individual’s needs. We’ve all experienced the power of personalization and an improved experience through Netflix, Amazon, and Facebook. These sites improve our digital experience – and draw us deeper into the product – by providing the most relevant content.

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