Web Design

Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 2)

January 13, 2014


Now that you have completed a site map and identified a CMS, it’s time to start diving into your content. The best way to determine what you already have and what you’ll need to create to get your site launched is to conduct a content inventory.

Create a Content Inventory

A content inventory should list all of the content items on your site, including text, video, file downloads, images, and forms. It’s also helpful to make note of basic information such as:

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 1)

January 13, 2014


Your website tells the story of who you are, who you are serving, and how you get it done. While creative design is a key piece to telling your story, your content plays the starring role in communicating your message. Copy, video, and photography work together to tell your brand story and convert prospects into customers. However, despite its starring role, the content strategy for a website is often put on the back burner during the redesign process.

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The Biggest Marketing Mistake You Could Be Making Right Now

November 22, 2013

Multi-channel marketing campaigns are great for expanding brand awareness, increasing conversions, and driving revenue, but they can also have a high price tag. The success of a campaign is usually tied directly to the return on investment, and while the exact measure of ROI can vary, there is one simple thing that you can do to help make sure you meet your goals.

Have a great website.

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3 Must-Ask Questions Before Starting Your Website Redesign

November 19, 2013

Anyone who has ever spearheaded a website redesign project knows how challenging it can be. An especially demanding part of the process is managing stakeholders, sometimes too many, and acknowledging their individual sense of ownership of the website.  Despite the difficulties, with proper preparation, the successful guidance of a web project to completion can be achieved.

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Responsive Design: How To Get Started Guide Now Available

November 06, 2013

If you’re thinking about redesigning your website, you’re probably considering a responsive design. Responsive website design is fast becoming the standard for providing an optimized web experience for mobile users, and while we’ve been talking about it for a while, it still feels new to many.

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Upcoming Presentation: Improving Online Lead Generation For Bank Applications

October 11, 2013

OHO’s Jason Smith, Founder and Chief Creative Officer, will be presenting at the upcoming The Face of Finance Conference hosted by the User Experience Center at Bentley University on October 30, 2013. His session, Improving Online Lead Generation For Bank Applications: How To Increase Conversions Without Changing Your Third-Party Software Products, is part of the one-day forum for financial services and user-centered design industries.

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Content Personalization That Drives Customer Action Webinar Recap

September 30, 2013

Marketers have found that personalization is a powerful tool for inspiring and empowering users to take specific actions. According to a recent study, the majority of consumers agree, with 61% stating that they feel more positive about a brand when marketing messages are personalized. 

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Responsive Web Design Isn't Just For Websites Anymore

September 27, 2013

Picture it. You’re basking in the glory of having just launched your new website, complete with responsive design, and the praise is rolling in. Sometimes you find yourself on your desktop, clicking the bottom right corner of your browser window and moving it left, then right, then left again, watching the content cascade and expand. It’s a beautiful thing. But deep down you know there’s more to be done. It’s time to start thinking about responsive design for the digital properties you use to drive traffic to your website. 

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New Drupal Website Launch: Aileron

September 19, 2013

If you’ve ever had one of those days at work, you’ve probably fantasized about being your own boss and calling the shots. Or maybe your passion for a great idea blossomed into a small business with a life of its own. No matter whether you’re still planning your next more or you’ve already started your own company, taking all the help you can get along the way can be key to your success. Enter Aileron.

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OHO Interactive Proud To Sponsor Drupaldelphia

September 09, 2013

We’re excited to announce our silver sponsorship of Drupaldelphia, the annual conference for Drupal developers, administrators, designers, and end-users.

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