Web Analytics

2019 Google Analytics Benchmarks for Higher Education Websites

February 01, 2019

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends. The data we reviewed spans from January 1, 2018 to December 31, 2018 and includes graduate programs, law schools, liberal arts colleges, universities, and adult programs. Whenever possible, we exclude internal traffic data to ensure the insights accurately convey the behaviors of prospective students, alumni, parents, and any other external visitors.

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What Google's New College Search Feature Means for Your Higher Ed Website

June 14, 2018

Google recently announced a new feature that will significantly impact the user journeys of your website visitors. And with 49% of higher education website traffic coming from organic search this new feature may disrupt what we know to be our prospective student journeys.

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Webinar: Make Your Data Work for You

February 28, 2018

As the marketing technology stack evolves, we have access to more data than ever, and thus more insight into our audiences and their behavior. You have the keys to unlock the future of data fluency in your team and in your organization. But the volume of this data can be overwhelming, as well as the sheer number of metrics available, that seem to be invented daily.

So where should you start? At the core of our entire suite of marketing efforts along the consumer decision journey is your website. So let's start there.

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2018 Google Analytics Benchmarks for Higher Education, College, and University Websites

January 15, 2018

As we head into 2018, it’s time for our fourth annual report on Google Analytics benchmarks for college and university websites. We reviewed traffic from a wide range of college and university websites — graduate programs, universities, liberal arts colleges, adult programs, and law schools — from January 1, 2017 to December 31, 2017. When available, we looked at only external traffic sources to get the best reads on how prospective students and alumni are experiencing the website.

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2017 Website Analytics Report for College, University, and Higher Education Websites

April 11, 2017

“How does our site compare to our peers?” This is one of the most common questions we get from our clients. To help answer it and to benchmark your site, we’ve compiled the analytics on a set of higher education websites to understand the current browsing behaviors. This data captures browsing behavior between January 1, 2016 and December 31, 2016.

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Marketing Dashboards for Colleges, Universities, and Higher Education

December 10, 2015

Once a year. Before board meetings. Sometime in the summer.

Let’s face it, reporting just doesn’t happen that often. It’s hard to know which data to collect. It’s all tied up in different systems. And, the process of pulling it all together is manual.

But, as college and university marketing departments mature, they face an increasing need to use data to back up decisions and demonstrate their impact. And, once a year will not do. This data needs to be made available on a more frequent basis.

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Better Google Analytics Benchmarks – Setting Conversion Goals for College and University Websites

January 29, 2015

Page views, session duration and bounce rate provide a solid health check for your college or university website. But this is only the beginning. We recommend setting up conversion goals in Google Analytics. A conversion goal typically measures a completed activity such as:

  • Campus visit registrations
  • Requests for information
  • Beginning the application process

We call it a conversion when a user reaches the “thank you” page after submitting a form.

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2015 Analytics Benchmarks for College, University, and Higher Education Websites

January 27, 2015

With the launch of each new higher education website, our client asks: What’s a good benchmark? How are we doing compared to other peer schools? Are we doing better than the old site?

We believe typical measures – sessions, page views, time on site and bounce rate – are good starting points for analytics. These show the overall health of your website, but in order to tie success to business goals, you’ll need to dig into conversion goals.

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“Holy Analytics, Batman” Webinar Recap

June 18, 2014

As a digital marketer, figuring out how to make Google Analytics work for you is an important first step toward leveraging data that will help you get the most out of your website. Being able to track your users from their first click to conversion provides valuable information as to how effective your marketing efforts are at pushing people through the funnel and allows you to think strategically about your users.

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Upcoming Webinar: Holy Analytics, Batman!

June 09, 2014

Riddle me this? How do I track a user from my Facebook ad to my website to my third party lead generation tool – all in one analytics package?

Register now to join OHO's Jason Smith on Tuesday, June 17 at 12:00pm ET for a FREE webinar that will teach you how to outwit Google Analytics and get it to track users from first click to conversion. You’ll learn new analytics super powers, including how to:

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