User Research

Higher Education Infographic: Tapping Into the Brains of Prospective Students

July 15, 2015

Higher education marketers are constantly trying to get into the brains of prospective college students. Every year, the Cooperative Institutional Research Program at the Higher Education Research Institute at UCLA publish their annual Freshman Survey report, covering a wide variety of topics from career aspirations all the way to their tendencies to party. Below are some of the key trends exemplifying these incoming students and the changing academic landscape.

Tags:

Explained in 60 Seconds: Segment vs. Persona

July 02, 2015

If you find yourself confused when it comes to distinguishing between segments and personas, you‘re in good company. Even marketers with years under their belts can get tripped up on the difference between these two terms. So what exactly is the difference and how does each play into a marketing strategy? Here’s your explanation, in sixty seconds.

Tags:

Predicting ROI Mid-Project Is Easier Than You Think

September 16, 2014

A website redesign or application development can feel a lot like rolling dice. You throw a project at your designers and developers and bet that the dice will land your way. If you bet right, your new site or app will be a significant enough improvement to justify your investment. Bet wrong and…

Tags:

3 Big Ideas Higher Eds Must Know About Their Prospects

August 19, 2014

We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.

Tags:

What's Missing From the U.S. Digital Services Playbook (And What They're Getting Right)

August 13, 2014

This week, the U.S. government launched the U.S. Digital Service to improve the federal government’s digital interactions with citizens. Headed by an ex-Google executive, the Digital Service published a fantastic manifesto of 13 digital plays to guide their creation and development of new online systems.

Tags:

U.S. Digital Services Playbook Embraces User Research, Will Your Business?

August 13, 2014

The U.S. Federal Government officially got on board with user testing for digital experiences this week with the launch of the U.S. Digital Service. Their mission is to improve the federal government’s digital interactions with citizens.

User Research in The U.S. Digital Services Playbook

The Service announced 13 guiding points in their playbook. These will guide all projects and initiatives. The top three plays are rightly focused on user experience:

Tags:

Higher Education Infographic: The Student Lifecycle

February 18, 2014

Many factors weigh in the decision-making process for prospective students. It's critical for higher education institutions to deliver the right information at the right time. To communicate effectively, it's important to understand the type of messaging that will resonate most with prospective students as they make their way through the student lifecycle.

Tags:

3 Must-Ask Questions Before Starting Your Website Redesign

November 19, 2013

Anyone who has ever spearheaded a website redesign project knows how challenging it can be. An especially demanding part of the process is managing stakeholders, sometimes too many, and acknowledging their individual sense of ownership of the website.  Despite the difficulties, with proper preparation, the successful guidance of a web project to completion can be achieved.

Tags:

Content Strategy: Three Keys For Web Content Success

October 23, 2013

If you’ve been keeping up with marketing trends, you’ve probably heard more and more about content marketing over the last year. Believe it or not though, the idea that “Content is King” goes way back to 1996 when it was first outlined in a speech by Bill Gates. And while many things have changed in the nearly 20 years since, the one thing that remains the same is the importance of creating quality content.

Tags:

Pages