Technology

iBeacon Emerging Ecosphere: Which Businesses Are Using iBeacon? March 2014 Update

March 02, 2014

I've updated "The Emerging iBeacon Ecosphere" infographic we released in February. Based on the feedback I heard, I've removed the distinction between hardware and platforms as many of the companies making CMS platforms are also creating their own beacon hardware. There are certainly companies just developing hardware, but it seemed too firm to divide these groups. It's more accurate to view it as a spectrum from pure hardware to software.

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iBeacon vs. Near Field Communication (NFC): The Battle for Proximity Marketing

February 13, 2014

iBeacon has been getting lots of attention this past week with a surge in articles and an analyst report calling out the potential for improving proximity marketing on mobile devices. Last year’s iBeacon announcement, along with the release of the iPhone 5S with a fingerprint sensor to facilitate e-commerce, has opened up the debate as to whether the more elegant iBeacon “touchless” payment will destroy NFC for mobile payment.

According to Google Trends, iBeacon has a long way to go to catch NFC. Clearly iBeacon is a very interesting, but still emerging technology.

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iBeacon for Hospitals - Using Bluetooth LE Beacons To Provide Wayfinding, Mapping, and Clinical Care

November 27, 2013

In our continuing look at applications for iBeacon, we're honing in on specific industries that have great opportunities to implement the technology for multiple uses.

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iBeacon: How Is It Related to Bluetooth (BLE)? Will iBeacon Work For Payments? (Part 2)

November 27, 2013

What is an iBeacon and Bluetooth LE (BLE)?

iBeacon are small, low power computers comprised of a CPU, battery, flash memory and Bluetooth LE. They have long battery life – most Beacons available have an advertised battery life of 12-24 months – making it easy to install them anywhere (no plugs needed) and easy to maintain. The broadcast range can be set between a few inches and 50+ meters. An iBeacon is too small to hold data itself – so it reaches out to the cloud or other servers to pull content down to push out to the device.

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What is the Apple iBeacon? How to Design and Build iBeacon Applications (Part 1)

November 27, 2013


iBeacon is Apple’s location-tracking service that was introduced at the 2013 Developer conference. With functionality built into iOS7, iBeacon uses Bluetooth Low Energy (LE or BLE) to allow the pinpointing of devices within an environment – a store, hospital, hotel, amusement park. Think of iBeacon as extremely accurate GPS for indoor environments.

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Mobile Usage in Higher Education Trend Report (Infographic)

October 07, 2013

Mobile has changed how Higher Education institutions use their websites to communicate with current and prospective students.

With mobile traffic on the rise for higher education websites, testing mobile site performance must be part of the digital strategy. Use this handy infographic to understand how mobile is growing, which devices visitors are using to access your site, what type of information they are looking for, and how you can effectively reach both current and prospective students.

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OHO Interactive Webinar: How To Build an Integrated Digital Engagement Platform With Drupal

September 25, 2013

Join OHO Interactive's John Money, Drupal Site Architect and Jeremy Duffy, Senior Drupal Developer, on Tuesday, October 1st at 1pm ET for this webinar in partnership with Acquia to learn how you can build a digital engagement platform that integrates your third-party applications and keeps your marketing machine running smoothly. 

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The Actors Fund Selects Drupal over Plone ...

June 30, 2010

The Actors Fund – a human services organization in New York and LA serving the entertainment industry – has engaged OHO Interactive to migrate their existing website from Plone CMS to Acquia Drupal. The site will also integrate with the Blackbaud suite of products including Raiser's Edge, Patron's Edge, and Patron's Edge online.

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