Social Media

Getting Consumers to Join Your Community

August 25, 2011

In blog posts over the past month, Jason Smith has explored the concept of the engagement trajectory, the path that consumers take as they engage more with a brand. Starting out with low-level interactions, such as following on Twitter, interested consumers move along the trajectory until a percentage initiate a two-way conversation with a brand by registering on a social channel.


What's In a Name? How Naming Your Community Can Kickstart It

August 11, 2011

Here at OHO, we’ve built communities for companies in many different industries. We’ve also thought a lot about factors to make a community work and deliver value to the clients that can be built in from the beginning. As we start to build out a site, there are strategies we can implement that provide an advantage.


Delivering ROI from Social Media: Listening for Sounds of Interest

August 04, 2011

Last week, we talked about the engagement trajectory, and how customers have a tendency to move along a predictable path from noticing your social media presence to becoming true advocates for your brand on social media, actively participating in your online community.


Delivering ROI From Social Media: The Engagement Trajectory

July 25, 2011

Last week, I presented at a webinar hosted by Acquia: “B2C Branded Communities: Delivering ROI, Making Customers Happy.” In it, we looked at ways that consumer companies are using online communities to drive stronger engagement with their customers, leading to higher customer loyalty and, along the way, greater revenue. 
What we’ve seen when we build communities is that there’s a predictable trajectory that people follow when becoming more engaged with your brand:


Join Us for a Webinar July 20: B2C Branded Communities: Delivering ROI, Making Customers Happy

July 13, 2011

What does “engage” really mean for online communities devoted to a consumer brand? How do you truly engage your community while still meeting marketing goals? Join us for a free webinar with Acquia on July 20 at 1pm to get answers to these questions. 


Social for Everything, and Everything in the Cloud: Lessons from e2.0

June 22, 2011

Or, What Bikers and Coach Bag Collectors Now Have in Common....

Visitors were out in force around Newbury Street yesterday, and although tourists enjoying the (rare) sunny weather were gathering at sidewalk tables, the Hynes Convention Center was filled with digital professionals of all stripes, there for Enterprise 2.0, the biggest social business conference around. We were there to see Acquia launch the new version of their social platform Commons at their Commons and Cocktails party.


YouTube Videos for College Admissions

February 21, 2010

Tufts University in Boston, MA became the first selective university in the US to encourage prospective students to submit videos via YouTube as part of the admissions process.

According to report on of the 15,436 applicants to Tufts this year, more than 6 percent submitted a video.

The videos provide an opportunity for students to personalize their admissions applications and highlight their unique abilities. While many schools have always encouraged supplemental material this is the first open call for YouTube videos.


Search vs Social Media

February 19, 2010

Looking to drive traffic to your site? Search engines are still dominating – make that crushing – social media sites as referers.

A recent year-over-year analysis for one client showed search engines referring 60% of all the web traffic for 2009, while social media sites – Facebook, Twitter, Flickr, Yelp, EventBrite – only contributed 2% of all traffic.