Social Media

10 Must-Use Tools For Digital Professionals

January 15, 2015

When you give a bunch of tech nerds useful gadgets that they can use every day, you get a power combo of creativity and efficiency. Here at OHO Interactive, we love our web tools. At first we thought we’d keep these tools a secret in an effort to take over the world, but decided we’ll share them with you instead. Here are our favorites:

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3 Things To Know Before Running Your Promoted Tweet Campaign

May 06, 2014

Even though promoted tweets have been around for about four years, it’s only been more recently that smaller businesses and organizations have been taking advantage of the web advertising service. Promoted tweets are an easy and cost-effective way to gain more awareness for a Twitter account or exposure for a specific tweet, and they can help drive traffic to a website page or blog post. If you’re thinking about dipping your toe into the promoted tweets pool, you’re in luck. We’re sharing some valuable tips based our experience running campaigns to help you get started.

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Social Shareability: The Secret to Making Your Content Stand out and Get Clicked

January 10, 2014

Picture it. You’ve just discovered a very interesting link that you can’t wait to share with your friends. You log into Facebook, write a quick status update, and paste in your link… and you see something like this:

Facebook Share Link - Example without Description or Image

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Digital Marketing Trends for 2014

December 20, 2013

It’s that time of year when we turn to predicting the future and figuring out what will be keeping us busy in the next 12 months. For digital marketers, 2014 will have us looking for new ways to create meaningful interactions with prospects and customers, keeping up with the rapid pace of technology evolution, and finding ways to measure and report on digital marketing channels.

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Your Social Media Strategy: 4 Things To Consider

August 13, 2013

These days having a presence on social media is a must. Social networks are the place to interact with your audience and building meaningful connections. But there are lots of social networks from which to choose and you have limited time and resources. So how do you identify which network you absolutely can’t ignore and which you can? When it really comes down to it, not every social network is right for every organization. Even Facebook.

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Team-Managing Online Communities: Lessons From PodCamp Boston

October 05, 2011

Late last month, I spoke at PodCamp Boston on designing an effective social media policy for your company. Among the audience were people representing B2B, B2C, education, and nonprofit organizations, all with different needs for getting their message out, different resources available to spread that message, and widely varying organizational structures determining where social media fits in to the mix.

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And Now, A Tweet from a Client

September 07, 2011

Uncommon Schools Tweet

We recently launched a multisite deployment for Uncommon Schools, one of the nation's leading charter school management organizations, with 28 urban schools across several states. We're proud to have built not only their main site, but the sites for each local school as well. Within hours of the site going live, Uncommon Schools received a compliment on the new site via Twitter, to which they responded and cc'ed us. We love to get great feedback!

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Getting Consumers to Join Your Community

August 25, 2011

In blog posts over the past month, Jason Smith has explored the concept of the engagement trajectory, the path that consumers take as they engage more with a brand. Starting out with low-level interactions, such as following on Twitter, interested consumers move along the trajectory until a percentage initiate a two-way conversation with a brand by registering on a social channel.

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