Social Media

Measuring Social Media Success in Higher Education

July 19, 2019

What’s considered a “success” in social media? 

Is it the number of likes a post gets? The ratio of retweets to impressions? The overall quality of the discussion? A net increase in followers over time? 

Yes to all of those, but it's more than just tangible data points, as was discussed during OHO’s 2019 Higher Education Digital Marketing Bootcamp

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Social Media Feeds: Do They Belong on Your Higher Ed Site?

April 11, 2019

“We should put our social media accounts on our website!”

That phrase — or some version of it — has been uttered by someone at nearly every college or university at one point or another. But is it always the right move?

At face value, it seems like a great idea. If you’re spending the time and effort to maintain a robust social media presence, why wouldn’t you want to feature that content on your site? When you dig a little deeper, however, there’s a lot to consider.

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How to Run a Successful and Safe Student Social Media Takeover

October 02, 2017

In a quest to connect and engage with prospective students, college and university marketing teams are turning to student social media takeovers of official social media accounts. These first-person, student produced narratives help schools to tell stories from new angles, to present an authentic, unmoderated perspective, and to grow their audiences.

Three experts on the topic shared their experiences and processes for letting students take the reigns during a panel at the annual CCA conference:

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UX Folks We Follow On Twitter (and You Should Too)

October 22, 2015

Here at OHO Interactive we love everything about UX, but we know that we’re not the only ones. There’s an active community of UX and product designers that love talking about the most recent trends on the web, but sometimes they are too difficult to find on a giant platform like Twitter. Look no longer! Here are some of the UX tweeters that we find to be most useful, hilarious, and insightful.

Ethan Marcotte

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11 Social Media Mistakes Explained in GIFs

September 22, 2015

Ever since social media took off in the early 2000s, people have been utilizing it for various business purposes including networking, promotion, and lead generation. However, on the other side of things, we have seen celebrities and major companies make some major gaffes on social networks. Here’s how we react to some of the common mistakes that often occur on social media.

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Higher Ed Folks We Follow (and You Should Too)

September 08, 2015

If you’ve ever spent time searching Twitter to find new folks working in higher ed to follow, you probably came up gangbusters. There’s an active community of higher education professionals out there, and they have plenty to say. Keeping this list to ten was no easy task as there are so many people sharing valuable content, thoughts, and tips, but we managed to whittle the group down to folks currently working in higher education who are also tearing it up on social media and blogs. If you’re not already following these experts, do yourself a favor and click the follow button now.

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6 Must-Use Tools for Social Media Pros

September 03, 2015

While companies like Nike and Apple have an abundance of resources to handle their social media presence, managing all of the platforms can be a cumbersome task for small companies. Fortunately, there are plenty of applications and tools that have been created in order to make the handling of Twitter, Facebook, LinkedIn, etc. much more efficient. Here are some of the tools that we use, and we think everybody should be utilizing as well.

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Explained in 60 Seconds: Integrating Twitter Lead Gen Cards Into Salesforce

August 04, 2015

Over the years, Twitter has expanded its role as a medium between businesses and potential clients. Many businesses use Twitter’s advertising platform as a way of promoting content from their website with the hopes of generating leads. However, many marketers are not taking advantage of one of the cool features included in it: Lead Generation Cards. These cards skip the process of users going to your site and filling out a lead generation form, but instead bring up a simple form right on Twitter.

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How to Thrive in Higher Ed Social Media

June 23, 2015

Higher education marketers have a lot on their plates as they try to balance out reaching out to prospective college students, engaging their current students on campus, and finding a way of creating a community amongst alumni. Lucky for them, there are a wide range of social media outlets available that provide a diversified approach to engaging with students. According to the annual Freshman Survey, 27.2% of students spend 6 or more hours on social media every week.

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9 Twitter Tips Every Social Media Marketer Needs

May 12, 2015

While Oreo’s and Old Spice’s social media campaigns make it seem like Twitter is built for consumer-focused companies trying to sell a product, there is plenty of room for other folks trying to master social media to play ball as well. By fully utilizing its simplicity, wide reach, and analytical prowess, Twitter can become an incredibly effective tool for any marketer.

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