Mobile Website

iBeacon for Hospitals - Using Bluetooth LE Beacons To Provide Wayfinding, Mapping, and Clinical Care

November 27, 2013

In our continuing look at applications for iBeacon, we're honing in on specific industries that have great opportunities to implement the technology for multiple uses.


iBeacon: How Is It Related to Bluetooth (BLE)? Will iBeacon Work For Payments? (Part 2)

November 27, 2013

What is an iBeacon and Bluetooth LE (BLE)?

iBeacon are small, low power computers comprised of a CPU, battery, flash memory and Bluetooth LE. They have long battery life – most Beacons available have an advertised battery life of 12-24 months – making it easy to install them anywhere (no plugs needed) and easy to maintain. The broadcast range can be set between a few inches and 50+ meters. An iBeacon is too small to hold data itself – so it reaches out to the cloud or other servers to pull content down to push out to the device.


What is the Apple iBeacon? How to Design and Build iBeacon Applications (Part 1)

November 27, 2013

iBeacon is Apple’s location-tracking service that was introduced at the 2013 Developer conference. With functionality built into iOS7, iBeacon uses Bluetooth Low Energy (LE or BLE) to allow the pinpointing of devices within an environment – a store, hospital, hotel, amusement park. Think of iBeacon as extremely accurate GPS for indoor environments.


Mobile Usability Testing Best Practices Guide Now Available

November 18, 2013

With more and more people regularly accessing the Internet from hand-held devices, websites that are not optimized for mobile are going to be left behind. Creating a seamless user experience for visitors on mobile devices is critical to your ability to connect with site users, and ultimately, for meeting your key performance metrics.


Mobile Usage in Higher Education Trend Report (Infographic)

October 07, 2013

Mobile has changed how Higher Education institutions use their websites to communicate with current and prospective students.

With mobile traffic on the rise for higher education websites, testing mobile site performance must be part of the digital strategy. Use this handy infographic to understand how mobile is growing, which devices visitors are using to access your site, what type of information they are looking for, and how you can effectively reach both current and prospective students.


Responsive Website Design and Development Best Practices Webinar Recap

September 03, 2013

If you missed our recent webinar in partnership with Acquia on Best Practices for Creating Responsive Websites, no need to worry. We've summarized the key takeaways below and you can view the recording at the end of this post.


Mobile Websites for Higher Education – 2012-2013 Findings

July 22, 2013

We’ve been undertaking some annual reviews of our higher education clients’ websites to develop on-going mobile strategies. We want to understand the trends and how to best engage their audience: prospective students.


User-Centric Research - Making Mobile UX Testing Mobile

November 26, 2012

Mobile devices, by definition, go everywhere users go. Depending on location, mobile contextual engagements are almost limitless. Yet, mobile users still expect the same robust experience they get from their desktop. With the global shift towards mobile, creating user experiences that meet these inherent challenges of limited real estate and unlimited contexts can seem daunting.


Email Marketing Done Right - Why Your Mobile Marketing Strategy Should Be Top-of-Mind

October 10, 2012

Mobile EmailPop quiz: when was the last time you checked your personal email on your laptop or desktop computer?  If you answered "don't remember," chances are you're part of a growing trend of email users who are, rather than powering on their old, dusty desktops, using their mobile devices (tablets, smartphones, etc.) more and more to consume email and web content.