Insights

Your Website’s Fountain of Youth Part 3: Measurement

December 16, 2014

When it comes to websites, we can make a lot of things. But how do we know if they’re successful? And how do we define success? That’s where developing a measurement plan comes into play, and that’s what we will discuss in this third installment of our “fountain of youth” series.

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Best Practices Guide: How to Use Real-Time Website Content Personalization to Increase Engagement and Drive Results

December 04, 2014

Websites have long been “one size fits all” experiences, but as marketers have found more effective ways to leverage user data and tools have become increasingly sophisticated, web experiences have come a long way.

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New Perspectives on Content Strategy at Confab Higher Ed

November 19, 2014

In its second year, the Confab Higher Ed conference -- organized by Brain Traffic, the firm owned by content strategy pioneer Kristina Halvorson -- yielded another stellar lineup, with the most frequently heard complaint being the tough choice between sessions in a given block.

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What We’re Listening To: Great Podcasts For Web Designers, Developers, and Digital Marketers

October 29, 2014

If you’re hanging out at the OHO office, one thing you’re sure to notice is a few of us working while listening to … something. Sometimes we’re tapping feet to a beat, but a lot of the time we’re listening to the latest edition of our favorite podcast. Here’s a list of podcasts we like, representing a range of interests, from responsive web design and digital strategy to user experience and Drupal development.

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A Better Human Makes a Better Web: Lessons From HighEdWeb 2014

October 27, 2014

Team OHO represented at this year’s HighEdWeb conference, hosted for the first time in Portland, Oregon. When we weren’t busy putting birds on things, we attended sessions and learned what some of the smartest folks in higher ed were up to. In short? They’re busy being human. To wit:

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Real-Time Website Content Personalization: What You Should Know Right Now

October 21, 2014

Remember when websites were a ‘one size fits all’ experience? We’ve come a long way since then, now embracing tools that allow for the creation of websites that offer personalized experiences for each visitor.

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Is Your Website Is Driving Your Business Goals?

October 16, 2014

Odds are your website wears a lot of hats. It’s a master multi-tasker responsible for inviting visitors in, telling your organization’s story, and generating leads. And depending on your business, it could be expected to do much more. So how can you be sure that your site is fully optimized to accomplish your business goals?

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Predicting ROI Mid-Project Is Easier Than You Think

September 16, 2014

A website redesign or application development can feel a lot like rolling dice. You throw a project at your designers and developers and bet that the dice will land your way. If you bet right, your new site or app will be a significant enough improvement to justify your investment. Bet wrong and…

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Your Website’s Fountain of Youth Part 2: Training and Guidelines

September 11, 2014

Last time, we talked about how editorial calendars help your website stay fresh, accurate, and relevant for the long haul. Today’s digital fountain of youth consists of training and guidelines. Does that sound dull? It doesn’t have to be. Also, your website’s livelihood depends on them.

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Your Website’s Fountain of Youth Part 1: Editorial Calendar

September 09, 2014

From the age of the Greek writer Herodotus in the fifth century BC up through Ponce De Leon’s exploration of Florida in the 16th century, the legend of a fountain of youth that could wash away the years has persisted throughout history.

While we can’t get rid of those crow’s feet, we have found the fountain of youth… for your website. In this blog series, we will define the components that comprise the secret to eternal youth for your digital face.

Editorial Calendar

What is an editorial calendar?

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