Insights

Why Professional Services Websites Fail at Selling

February 26, 2015

I love that our work affords us access to lots of smart and charismatic leaders. They have great depth of knowledge, are experts in their field, and are fascinating to engage in conversation. Partnering with them is an incredibly enriching experience.

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How to Get Great Photography That Doesn't Look Like Stock

February 24, 2015

Okay, we have a confession to make: not all of the photography on our blogs are created by us. What? This is madness! Before you go out rioting on the street, let us explain. Having eye-popping, unique visuals can truly make or break posts regardless of the content. Lucky for us, there are a handful of great websites that want to put in the hard work for us. The following are some of the websites that make us look cool.

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4 Ways to Avoid Sloppy Copy on Your Website

February 19, 2015

Around here, we talk a lot about content strategy and how important it is to a successful website redesign. While “content strategy” refers to a much bigger umbrella than copy alone, copy is incredibly important when it comes to communicating your story, your offer, and your value. It works in conjunction with your site’s layout, photography, typography, and other components to offer site visitors an engaging experience that drives them to take action.

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The Hottest Web Design Trends Your Site is Missing

February 17, 2015

Just like your wardrobe keeping up with the coolest new fashion trends, your website should incorporate cutting-edge features that wow your visitors and give them a reason to tell their friends about you. Remember, your website redesign project isn’t actually finished the day you launch, there’s lots to do on day two and beyond, including making small enhancements that keep your design current and innovative. Consider adding some of these hot trends to your website design.

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Explained In 60 Seconds: URL Structure

February 03, 2015

Some of the most important components of our website don’t show up in its visible, designed area. One of those is the uniform resource locator, commonly known as the URL. Simply put, a URL is the “location of a file on the web.” The two components of a URL with which we are typically most concerned are the domain name (e.g. oho.com) and the path (e.g. /work/).

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7 Must-Use Tools for Web Development Pros

January 22, 2015

Previously, we shared some of the best web tools that we thought practically everybody could use. This time, we thought we would step it up a notch and show you some of the coding, web development, and performance applications that make our lives a whole lot easier at OHO Interactive. Whether you’re an experienced developer or coding noob, one of these tools could surely help you in the future.

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10 Must-Use Tools For Digital Professionals

January 15, 2015

When you give a bunch of tech nerds useful gadgets that they can use every day, you get a power combo of creativity and efficiency. Here at OHO Interactive, we love our web tools. At first we thought we’d keep these tools a secret in an effort to take over the world, but decided we’ll share them with you instead. Here are our favorites:

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Explained in 60 Seconds: Website Governance

January 06, 2015

The list of to-do’s during a website redesign project is miles long. Launching a new site is a huge undertaking, but it’s really only the beginning. To stay as fresh and relevant as it was the day of launch, a website needs lots of love and attention. And rules. That’s where governance comes in.

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Mobile and Tablet Analytics Benchmark Data for Higher Education, College and University Websites

December 23, 2014

As colleges and universities seek to improve their websites and the prospective student journey, the push toward a responsive website and a “mobile first” approach usually top the list. To help university marketing departments better understand mobile trends for higher education websites, we’ve compiled benchmark data collected over the past year.

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Your Website’s Fountain of Youth Part 4: Roles and Workflow

December 18, 2014

As Brain Traffic represents in their content strategy quad, half of what makes content strategy happen comes down to people -- that means workflow and governance. Brain Traffic defines workflow as the which “processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality.” Within workflow, there are roles and responsibilities defined to help the process move along smoothly.

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