Insights

12 Web Design Mistakes Explained in GIFs

April 21, 2015

The world of web design is truly an interesting place and lucky for us, we get to experience it every day. On one side, we see phenomenal creativity and ingenuity from designers trying to give users a unique web experience. However, the other side is a dark place where designers overstep their bounds and ruin webpages. Here are some common design mistakes we see, along with our reactions in GIF form.

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Strategies to Overcome Your Undergraduate Enrollment Problem

April 14, 2015

“Fifteen years from now more than half of the universities [in America] will be in bankruptcy,” predicts Harvard Business School Professor Clayton Christensen. He’s not alone. Financial services firm TIAA CREF anticipates closures among the “1,600 schools in the U.S.

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Explained in 60 Seconds: Style Guides

April 07, 2015

You may think you know exactly what a style guide is, but depending on who you’re talking to, you could be completely wrong. Most of us, particularly those of us who have anything to do with maintaining brand identity, assume a style guide refers to a collection of guidelines that govern usage of creative elements and details in digital, print, and media vehicles. And while we’re right about that, there are other types of style guides that are just as important to keeping a consistent brand look and feel.

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OHO Interactive Is On The Move

March 31, 2015

We've packed up our Harvard Square office and trucked over to Somerville's Davis Square! Our new home is in the historic Hobbs Building, also home to the iconic Somerville Theatre, and we've taken over the marquee to tell everyone how excited we are about the change. You can now find us on the third floor at 55 Davis Square, and while our address has changed, our phone numbers remain the same. No need to change your speed dial.

Check out our new digs:

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Government Meets Higher Education - What You Need to Know About the Federal Rating System

March 31, 2015

For years, the U.S. government has provided billions in grants and loans to the higher education system while leaving questions of its quality to others. Private publications like U.S. News & World Report’s annual college rankings focus largely on factors like faculty quality, acceptance rates, and test scores of incoming students, but do not assess how much students learn and how they thrive financially after they leave a college or university.

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5 Ways Website Personalization Can Fix Your College Enrollment Problem

March 24, 2015

Did you know of prospective students who complete applications, only 15% apply on their first visit? And, more than 54% of eventual applicants visit college and university websites five or more times before applying?

It’s great they’re coming back but, if your school is like many, you don’t need prospects. You need more enrolled students.

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Healthcare Infographic: Marketing Medicare to Baby Boomers

March 20, 2015

Baby Boomers make up more than a quarter of the population of the United States. That’s 77 million people who, as they reach retirement age, are seeking information and answers to questions about Medicare insurance plans. The door is wide open for healthcare marketers to capitalize on an incredible growth opportunity. But before they can start marketing to Baby Boomers, healthcare marketers need to understand how this group likes getting information about health-related matters, their online usage behaviors, and how they envision themselves.

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What Higher Ed Marketers Need To Understand About Prospective Students

March 10, 2015

Higher education marketers are constantly trying to get into the brains of prospective college students. In the past, we have discussed the importance of understanding the student lifecycle and the prospective undergraduate customer journey, but sometimes it is just as important to identify who incoming students are as people.

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The One Metric That Proves College Websites Are Worth the Investment

March 05, 2015

Zero.

That’s the number of revenue-producing business metrics most college and university web marketing teams use to prove their impact to the school’s bottom-line. Zero. Zilch.

It’s not that they don’t want to prove value. It’s just that colleges’ data systems are byzantine, isolated, and hard to connect. Plus, there aren’t universally accepted goals for a college website. Showing impact is hard.

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Explained in 60 Seconds: Taxonomy

March 03, 2015

When we embark on a web project and begin to discuss content planning and organization, one of the terms we often throw around is “taxonomy.” What does that mean, exactly?

My first introduction to the concept of taxonomy came in middle school, when we learned the following mnemonic device for the taxonomic order for biological classification:

      King Philip’s Class Ordered Five Green Sandwiches

      Kingdom Phylum Class Order Family Genus Species

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