Insights

Sustaining Your Website With Stories

August 26, 2015

Storytelling as a practice is as old as time itself. From the oral tradition to mass-produced publications, stories are the currency by which we communicate our culture, our experiences, and our values.

So when seeking to communicate about our organization, stories have a high value. By relating authentic experiences in the words and images of those who lived them, we bring our brands and missions to life.

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Best Practices Guide: Marketing Higher Ed to Prospective Undergrads

August 19, 2015

The higher education landscape has expanded greatly over the past several decades and it continues to do so today. However, colleges of all different sorts are struggling to stick out amongst the thousands of colleges in the United States. In order to become more attractive to prospective students, schools must implement new strategies on campus, off campus, and online.

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6 Must-Do Strategies For Recruiting Nursing Students

August 11, 2015

In 2014, nursing programs across the U.S. realized a “4.2% increase in students in entry-level baccalaureate programs (BSN) and a 10.4% increase in “RN-to-BSN” programs” according to the American Associations of Colleges of Nursing (AACN). Nursing students entered schools “in record numbers to develop the skills needed to meet employer demands and patient care needs.” These are some of the highest growth rates in the last 10 years, and the demand for more educated nurses will continue into the next decade.

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Explained in 60 Seconds: Integrating Twitter Lead Gen Cards Into Salesforce

August 04, 2015

Over the years, Twitter has expanded its role as a medium between businesses and potential clients. Many businesses use Twitter’s advertising platform as a way of promoting content from their website with the hopes of generating leads. However, many marketers are not taking advantage of one of the cool features included in it: Lead Generation Cards. These cards skip the process of users going to your site and filling out a lead generation form, but instead bring up a simple form right on Twitter.

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14 Digital Marketing Mistakes Explained in GIFs

July 22, 2015

Digital marketing is becoming an increasingly critical component of the overall business strategy of companies, big and small, across industries. According to the Bureau of Labor Statistics, jobs in the field are expected to increase 11% by 2022. While this is great, more jobs means more room for newbies to come in and make some rookie mistakes. Below, we show GIF reactions that exemplify how we feel when we see some of these digital marketing blunders on the web.

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Higher Education Infographic: Tapping Into the Brains of Prospective Students

July 15, 2015

Higher education marketers are constantly trying to get into the brains of prospective college students. Every year, the Cooperative Institutional Research Program at the Higher Education Research Institute at UCLA publish their annual Freshman Survey report, covering a wide variety of topics from career aspirations all the way to their tendencies to party. Below are some of the key trends exemplifying these incoming students and the changing academic landscape.

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How to Thrive in Higher Ed Social Media

June 23, 2015

Higher education marketers have a lot on their plates as they try to balance out reaching out to prospective college students, engaging their current students on campus, and finding a way of creating a community amongst alumni. Lucky for them, there are a wide range of social media outlets available that provide a diversified approach to engaging with students. According to the annual Freshman Survey, 27.2% of students spend 6 or more hours on social media every week.

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Explained in 60 Seconds: UX & UI

May 28, 2015

In the wild world of web design, terms like UX and UI get thrown around all the time. But what do these mean exactly? While UX (User Experience) and UI (User Interface) design are both crucial components of delivering an exceptional web experience to end users, they are not the same. We’ll quickly break down the key differences between the two and talk about how the two integrate with each other.

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The Carousel: Useful Tool or Usability Detractor?

May 19, 2015

Ever since Erik Runyon published his post on carousel statistics for the Notre Dame website, there has been plenty of debate on whether carousels are an effective way of providing navigation and information to users. Seeing that carousels are used universally on a wide variety of websites - including e-commerce, higher education, and B2B platforms - one would think the answer would clearly be yes. However, sites such as Should I Use a Carousel have fervently come out and opposed them.

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9 Twitter Tips Every Social Media Marketer Needs

May 12, 2015

While Oreo’s and Old Spice’s social media campaigns make it seem like Twitter is built for consumer-focused companies trying to sell a product, there is plenty of room for other folks trying to master social media to play ball as well. By fully utilizing its simplicity, wide reach, and analytical prowess, Twitter can become an incredibly effective tool for any marketer.

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