Higher Education

Enabling Your Higher Ed Website as a Crisis Communications Tool

June 04, 2015

The serenity of life on a college campus can be interrupted without a moment’s notice by a crisis. This could be an inclement weather event, a chemical spill, or even an act of violence.

When these incidents occur, communications staff must immediately spring into action, keeping both the immediate and extended campus community informed. This is when your website transforms from core business asset to invaluable crisis communications platform.


9 Digital To-Do’s You Need to Tackle This Summer

May 27, 2015

Universities everywhere are breathing a sigh of relief. For most, tassels have been flipped, mortarboards flung in the air, and the academic year has come to a close.

Summer is a quieter time on campus, which provides the opportunity to play a bit of catch-up on tasks and projects that eluded us during the school year. So, with a better digital presence in mind, how can you take advantage of this time to shine brighter come the fall?


Higher Education Marketing for Adult Learners: 7 Key Messages You Can Learn from SNHU

May 07, 2015

Do you want to know the secret messaging strategy of one the most recognized non-profit online schools in the country? It isn’t confidential. It isn’t stolen. It’s right out in the open – on YouTube:


Best Admitted Student Sites For Undergraduates

April 30, 2015

Senior year of high school is marked with a lot of really exciting moments -- homecoming, prom, graduation, and of course, deciding which college to attend in the Fall. And to make sure the excitement doesn’t waver during the time in between getting the acceptance letter and making a decision, schools put a lot of effort into creating a bond with accepted students with websites designed just for them.


How Transparency Makes the Web Better

April 28, 2015

Transparency flies in the face of silos, which are endemic to higher ed. Silos seclude people from one another and disconnect people from streams of information. This creates redundancy and inefficiency, inhibits the ability to gain broad buy-in, and makes communication challenging.

But when you strive to foster transparency, the walls fall away. People become humans, not just names on a list. Information becomes common knowledge, not the stuff of legend. Communication and connections become the currency by which things get done.


Strategies to Overcome Your Undergraduate Enrollment Problem

April 14, 2015

“Fifteen years from now more than half of the universities [in America] will be in bankruptcy,” predicts Harvard Business School Professor Clayton Christensen. He’s not alone. Financial services firm TIAA CREF anticipates closures among the “1,600 schools in the U.S.


Government Meets Higher Education - What You Need to Know About the Federal Rating System

March 31, 2015

For years, the U.S. government has provided billions in grants and loans to the higher education system while leaving questions of its quality to others. Private publications like U.S. News & World Report’s annual college rankings focus largely on factors like faculty quality, acceptance rates, and test scores of incoming students, but do not assess how much students learn and how they thrive financially after they leave a college or university.


5 Ways Website Personalization Can Fix Your College Enrollment Problem

March 24, 2015

Did you know of prospective students who complete applications, only 15% apply on their first visit? And, more than 54% of eventual applicants visit college and university websites five or more times before applying?

It’s great they’re coming back but, if your school is like many, you don’t need prospects. You need more enrolled students.


13 Reasons You Should Be Keeping a Website Redesign Blog

March 12, 2015

A redesign project is so much more than churning out a digital product that meets some set of specifications. It’s often a radical re-envisioning of how an organization represents itself on a global medium. Kind of a big deal.

And in any organization, of course, you have people. Could be 5, 50, or 5000. No matter how many there are, they all have a vested interest in that digital representation of themselves. How is it changing? Why is it changing? What about my feelings?


What Higher Ed Marketers Need To Understand About Prospective Students

March 10, 2015

Higher education marketers are constantly trying to get into the brains of prospective college students. In the past, we have discussed the importance of understanding the student lifecycle and the prospective undergraduate customer journey, but sometimes it is just as important to identify who incoming students are as people.