Higher Education

On the Road Again: Conference Takeaways from HighEdWeb New York and the Web Conference at Penn State

June 30, 2015

The Northeast is lovely this time of year, but you know what’s lovelier? Hardcore higher-ed know-how. And that’s what I found last month at the HighEdWeb New York conference in Ithaca, New York, and the Web Conference at Penn State in State College, Pennsylvania.


How to Thrive in Higher Ed Social Media

June 23, 2015

Higher education marketers have a lot on their plates as they try to balance out reaching out to prospective college students, engaging their current students on campus, and finding a way of creating a community amongst alumni. Lucky for them, there are a wide range of social media outlets available that provide a diversified approach to engaging with students. According to the annual Freshman Survey, 27.2% of students spend 6 or more hours on social media every week.


6 Lessons Learned From Higher Ed Website Redesigns

June 17, 2015

We hate to brag, but we’re really proud of our awesome collection of colorful and plentiful collegiate pennants. They hang around the office as a reminder of all the cool colleges and universities we’ve worked with. Being so well versed in the world of higher education digital marketing strategy has taught us plenty of really important lessons, ones that we share with each of our clients as we kick-off a new project. And now we’re sharing with you.


Making the Case For Content: Implementing Content Strategy in Higher Ed

June 05, 2015

Higher education is not going anywhere. But it is changing - in some ways, dramatically.

In recent years, the industry has seen rapid disruption that has driven a change in the way institutions communicate. Because the need to attract, retain, and engage students, faculty, alumni, and staff has not gone away, but it has become much harder to do.

That's where digital strategy comes into play. In a challenging and competitive industry, having a plan and a purpose can be the difference between shortfall and success.


Enabling Your Higher Ed Website as a Crisis Communications Tool

June 04, 2015

The serenity of life on a college campus can be interrupted without a moment’s notice by a crisis. This could be an inclement weather event, a chemical spill, or even an act of violence.

When these incidents occur, communications staff must immediately spring into action, keeping both the immediate and extended campus community informed. This is when your website transforms from core business asset to invaluable crisis communications platform.


9 Digital To-Do’s You Need to Tackle This Summer

May 27, 2015

Universities everywhere are breathing a sigh of relief. For most, tassels have been flipped, mortarboards flung in the air, and the academic year has come to a close.

Summer is a quieter time on campus, which provides the opportunity to play a bit of catch-up on tasks and projects that eluded us during the school year. So, with a better digital presence in mind, how can you take advantage of this time to shine brighter come the fall?


Higher Education Marketing for Adult Learners: 7 Key Messages You Can Learn from SNHU

May 07, 2015

Do you want to know the secret messaging strategy of one the most recognized non-profit online schools in the country? It isn’t confidential. It isn’t stolen. It’s right out in the open – on YouTube:


Best Admitted Student Sites For Undergraduates

April 30, 2015

Senior year of high school is marked with a lot of really exciting moments -- homecoming, prom, graduation, and of course, deciding which college to attend in the Fall. And to make sure the excitement doesn’t waver during the time in between getting the acceptance letter and making a decision, schools put a lot of effort into creating a bond with accepted students with websites designed just for them.


How Transparency Makes the Web Better

April 28, 2015

Transparency flies in the face of silos, which are endemic to higher ed. Silos seclude people from one another and disconnect people from streams of information. This creates redundancy and inefficiency, inhibits the ability to gain broad buy-in, and makes communication challenging.

But when you strive to foster transparency, the walls fall away. People become humans, not just names on a list. Information becomes common knowledge, not the stuff of legend. Communication and connections become the currency by which things get done.