Higher Education

#makeitawesome: The College of New Rochelle Launches New Responsive Website

December 11, 2014

One of the great things about working with so many higher education institutions on website redesigns is having a uniquely shaped knowledge about the issues they face as a whole. When considering key factors that play into a higher education website redesign, we’ve found a number of common challenges emerge regardless of institution size, geography, student population, or religious affiliation. A typical challenge is a disconnected brand across the website, particularly when multiple schools or campuses are represented.

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#makeitawesome: The College of Engineering at Northeastern University Launches New Responsive Design Website

November 25, 2014

If you’ve checked out our client list lately, you know we have tons of experience creating websites for colleges and universities across the country, from California all the way to our own backyard in Cambridge. But it’s always especially cool when we work with higher education institutions from which some of us happen to be alumni.

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The Prospective Undergraduate Customer Journey

November 13, 2014

Over the past 7 years, we've interviewed, surveyed, and run focus groups with hundreds of prospective students. We've learned how they research and engage with colleges and universities. We've also tracked and documented their customer journey from first point of contact through application, admission, and matriculation.

In this video, I'll quickly cover the basic journey and digital touchpoints through the campus visit. The findings can be applied to any typical, residential undergraduate program. In our research, the needs for this persona are amazingly consistent.

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How to Design Graduate Degree Program Webpages

November 13, 2014

Based on 7 years of research with prospective students, we've developed a clear set of features and functions that prospective graduate students are looking for on degree webpage. We've also designed and tested these pages across devices and generated a list of best practices. In this super quick video, we'll layout the highlights of this research and best practices. For a great example, check out the program pages at Norwich University Online or read up on their strategy.

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A Better Human Makes a Better Web: Lessons From HighEdWeb 2014

October 27, 2014

Team OHO represented at this year’s HighEdWeb conference, hosted for the first time in Portland, Oregon. When we weren’t busy putting birds on things, we attended sessions and learned what some of the smartest folks in higher ed were up to. In short? They’re busy being human. To wit:

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#makeitawesome: Rowan University and St. John’s University Named W3 Award Winners

September 29, 2014

Congratulations to Rowan University and St. John’s University for winning 2014 W3 Silver Awards in the School/University category.

Sanctioned and judged by the Academy of Interactive and Visual Arts, the W3 Awards honor winners for their creative excellence on the Web and recognize creative and marketing professionals behind award-winning websites and digital marketing programs.

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#makeitawesome: Holy Cross Launches New Homepage

August 21, 2014

It's a busy time of year at colleges and universities across the country, rolling out the red carpet for new students and welcoming back those returning for another year. Here in Boston, we call it 'The Return of the UHauls' as the moving trucks parade into town.

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3 Big Ideas Higher Eds Must Know About Their Prospects

August 19, 2014

We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.

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Proving The Value of Digital Marketing: Best Practices Guide Now Available

July 29, 2014

Higher education is in transition. Increasing competition and rising prices have forced students to become more selective in their school choice, and alternative methods of learning are having an impact on the pool of prospective students. Glossy brochures have been replaced by social media and the web to capture prospective student's attention.

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Alumni Websites: The Key To A Thriving Campus Community

June 03, 2014

It’s the time of year again. Colleges and universities have sent another batch of bright-eyed, bushy-tailed graduates into the world to make their way, hoping they stay connected to their alma mater. To make sure these new graduates stay engaged, schools need to provide a great online experience that facilitates connections and community, and shows how important and active alumni group is to a thriving higher education community.

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