Higher Education

Four Ways Higher Ed Must Respond to the New College Scorecard

September 15, 2015

In his weekly address to the nation on September 12, President Barack Obama unveiled his new College Scorecard, a long-promised consumer evaluation tool for colleges and universities.

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Higher Ed Folks We Follow (and You Should Too)

September 08, 2015

If you’ve ever spent time searching Twitter to find new folks working in higher ed to follow, you probably came up gangbusters. There’s an active community of higher education professionals out there, and they have plenty to say. Keeping this list to ten was no easy task as there are so many people sharing valuable content, thoughts, and tips, but we managed to whittle the group down to folks currently working in higher education who are also tearing it up on social media and blogs. If you’re not already following these experts, do yourself a favor and click the follow button now.

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Sustaining Your Website With Stories

August 26, 2015

Storytelling as a practice is as old as time itself. From the oral tradition to mass-produced publications, stories are the currency by which we communicate our culture, our experiences, and our values.

So when seeking to communicate about our organization, stories have a high value. By relating authentic experiences in the words and images of those who lived them, we bring our brands and missions to life.

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Best Practices Guide: Marketing Higher Ed to Prospective Undergrads

August 19, 2015

The higher education landscape has expanded greatly over the past several decades and it continues to do so today. However, colleges of all different sorts are struggling to stick out amongst the thousands of colleges in the United States. In order to become more attractive to prospective students, schools must implement new strategies on campus, off campus, and online.

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Planning for Event Calendars

August 06, 2015

In higher ed web projects, one of the areas of greatest attention and concern are events. In one way or another, we always spend a lot of time thinking about event calendars:

  • Where will events display on the website?
  • What events will show up on the homepage?
  • What event calendar system should we use?

These questions come up because events are such an important way of communicating the life of a campus. As we direct photography, craft branding messages, and select news stories, events are a critical part of the mix.

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4 Interactive Features to Increase Your Enrollment

July 21, 2015

At the start of their research process, 90% of prospective students are unsure of which college or university they want to attend. To help with information gathering, they look at higher education institution ranking sites, hang out on social networks, talk with family, friends, mentors, and counselors, and check out school websites. That’s where you – the higher ed digital marketer – come in.

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#makeitawesome: College of the Holy Cross Launches New Website

July 15, 2015

Since the launch of their new homepage last August, our friends at Holy Cross have been working hard on a full website redesign project, and we’re so happy to share the exciting news of their launch.

When Holy Cross set out to redesign their college website as part of their overall digital marketing strategy, they had a number of goals for the project:

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Higher Education Infographic: Tapping Into the Brains of Prospective Students

July 15, 2015

Higher education marketers are constantly trying to get into the brains of prospective college students. Every year, the Cooperative Institutional Research Program at the Higher Education Research Institute at UCLA publish their annual Freshman Survey report, covering a wide variety of topics from career aspirations all the way to their tendencies to party. Below are some of the key trends exemplifying these incoming students and the changing academic landscape.

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3 Higher Education Marketing Projects That Will Rev Your Lead Generation Engine

July 09, 2015

Here’s a round-up of three short projects that will tune up your higher education marketing plans this year. Each project will increase your campaign’s reach to prospective students on the web. Pressed for time? We’ve included a quick fix for each item if you’ve only got a few hours to invest.

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On the Road Again: Conference Takeaways from HighEdWeb New York and the Web Conference at Penn State

June 30, 2015

The Northeast is lovely this time of year, but you know what’s lovelier? Hardcore higher-ed know-how. And that’s what I found last month at the HighEdWeb New York conference in Ithaca, New York, and the Web Conference at Penn State in State College, Pennsylvania.

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