Higher Education

How to Get the Most out of a Higher Ed Web Conference

September 23, 2016

It’s the most wonderful time of the year! That’s right, it’s conference season. Higher ed web professionals across the country have their pick of stellar conferences to attend this fall (and we’ll be at most them, too — say hi!). Whether you’re a veteran of the conference scene or a newbie just dipping your toes, there is so much knowledge to gain and so many connections to make.

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Best Practices Guide: Engaging Your Donor Community With Digital Marketing

May 19, 2016

Engaging higher education donor communities has never been more critical to an institution's long-term success, but it has also never been more challenging. With more than one million nonprofits across the United States asking for support and involvement, dozens of crowdsourced funding platforms that show the immediate impact of donations, and ballooning student debt that can decrease or postpone giving to alma maters, the giving landscape is crowded, pushing donors to make difficult choices about where their generosity is directed.

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6 Alumni Websites So Great You’ll Want To Copy Them

May 18, 2016

When the spring semester comes to a close in May, college students across the country will receive their hard-earned diplomas and head off into the real world as alumni. Colleges and universities want their graduates to stay connected and know that providing a great online experience is the key to building a thriving relationship that lasts a lifetime.

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Higher Education Infographic: How to Build a Capital Campaign Website That Drives Giving

April 19, 2016

As more colleges and universities launch comprehensive fundraising campaigns, stand-alone campaign websites are growing in number and complexity. When done right, they act as the digital face for a campaign and hold the power to drive giving by offering rich online experiences.

Find out the four steps you should take when building a capital campaign website in our new infographic. Learn which elements can enrich your user experience and how the way your donors will change the way they use your website over time.

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Communicating About Diversity on Your Website

March 30, 2016

One of the most dominant concerns in higher ed is diversity.

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It’s Time To Stop Treating Your Website Redesign as a Capital Expense

March 15, 2016

When it comes to websites, too many colleges and universities view theirs the same way they’d view a building on campus - something that requires maintenance once every 5 to 10 years. The process is all too familiar. A new president comes in and doesn’t like the website and messaging, so a rebranding initiative is born, a CapEx budget is carved out, and the fun begins. But this, to put it simply, is the wrong mindset.

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11 Mistakes Higher Ed Recruitment Marketers Make Explained in GIFs

March 09, 2016

College and university recruitment marketers have a more challenging job than ever. The higher education landscape is in flux and hitting enrollment numbers is crucial- but with thousands of colleges trying to attract prospective students, it can be difficult to stick out in the crowd.

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5 Questions to Ask Before Designing Your Capital Campaign Website

January 13, 2016

While a capital campaign can take a college or university years to plan, the website supporting the campaign is often rushed out the door at the last minute. The website serves as the digital face for the capital campaign, so it’s important to make sure you have plenty of time to get it right. As you’re thinking about launching a capital campaign, here are 5 questions to ask your team.

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5 More Higher Education Marketing Conferences for 2016

January 07, 2016

Higher education marketers know that conferences are a fantastic way to stay ahead of the curve when it comes to keeping up with the rapidly changing higher ed landscape. These gatherings of marketers, content strategists, communication professionals, and admissions officers are invaluable for learning what other schools are doing, how they did it, and what they're aiming to do next.

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