Higher Education

Marketing Dashboards for Colleges, Universities, and Higher Education

December 10, 2015

Once a year. Before board meetings. Sometime in the summer.

Let’s face it, reporting just doesn’t happen that often. It’s hard to know which data to collect. It’s all tied up in different systems. And, the process of pulling it all together is manual.

But, as college and university marketing departments mature, they face an increasing need to use data to back up decisions and demonstrate their impact. And, once a year will not do. This data needs to be made available on a more frequent basis.

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#makeitawesome: Gwynedd Mercy University Launches New Website

December 03, 2015

Congratulations to Gwynedd Mercy University on the launch of their new website!

As we’ve said before, a higher ed website redesign is a big undertaking and getting to launch day is definitely a reason for excitement and celebration. We’re so glad to have been able to join our friends at Gwynedd Mercy University for their recent site launch party, and moreover, to have been a part of the journey.

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How to Get Prospects to Interact With Your Content

November 24, 2015

Generation Y and Z are seen as multi-tasking, Internet-savvy individuals, but it's hard to grab their attention. Growing up with advertisement bombardment and given an unfathomable amount of information at the edge of their fingertips, it is sometimes difficult to get past their filters. The Higher Education recruitment process is not much different than the advertising space, as a large number of schools compete to get the attention and future enrollment of high schoolers.

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Coming Together at Confab Higher Ed 2015

November 19, 2015

Through a popular diagram breaking down the components of content strategy, we understand that just half are related to content. The other half are related to people—the processes and workflows that govern how organizations execute a content strategy.

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Mobile a Top Priority for Higher Ed Website Redesigns

November 17, 2015

When it comes to college and university website redesigns, mobile tops the priority list. It’s really no surprise - the number of visits to websites from mobile devices has seen steady growth in the past few years, making it an absolute necessity to provide a great user experience for site visitors from every device. If you’re wondering how device usage on your site stacks up against other colleges and universities, you’ll love the latest benchmarks (January to November 2015) we’ve put together.

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Essential Features For Your Alumni Website

November 05, 2015

Prospective students in the early stages of the student journey tend to get a lot of attention from higher education digital marketers, and rightfully so. The research and decision-making stages are a critical time for colleges and universities to make their best impression with prospective students. And if everything goes right, one day those prospective students will turn into alumni.

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#makeitawesome: Saint Martin’s University Launches New Website

October 26, 2015

A huge congratulations to our friends at Saint Martin’s University on the launch of their new website!

Veterans of website redesign projects will tell you how much effort, education, and sometimes emotion are wrapped into the redesign process, but rarely will you get to hear all of the nitty-gritty details. Until now. In addition to all of the work the Marketing and Communications team at Saint Martin’s University put into their new website, these digital superheroes also kept a blog documenting the process.

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Higher Education Marketing: Prove Your Impact with End-to-End Reporting

October 20, 2015

Are Pandora ads worth the investment? Should I test out Facebook ads? Twitter? LinkedIn?

Today, college and university marketing directors face a dizzying array of advertising channels and lead generation tactics to entice prospective students to engage. Before your head starts to spin thinking about all of your options, I’ll let you in on a little secret about online advertising.

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A Look Back at HighEdWeb 2015

October 08, 2015

This year found the annual HighEdWeb conference setting up camp in Milwaukee, Wisconsin, and we spent several days getting our geek on in the land of cheese curds, beer, and, the Bronze Fonz.

The conference spanned topics ranging from development to design, content strategy to crisis communications, and everything in between. Here are some of the major themes we saw stand out:

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