Higher Education

Communicating About Diversity on Your Website

March 30, 2016

One of the most dominant concerns in higher ed is diversity.

Tags:

It’s Time To Stop Treating Your Website Redesign as a Capital Expense

March 15, 2016

When it comes to websites, too many colleges and universities view theirs the same way they’d view a building on campus - something that requires maintenance once every 5 to 10 years. The process is all too familiar. A new president comes in and doesn’t like the website and messaging, so a rebranding initiative is born, a CapEx budget is carved out, and the fun begins. But this, to put it simply, is the wrong mindset.

Tags:

11 Mistakes Higher Ed Recruitment Marketers Make Explained in GIFs

March 09, 2016

College and university recruitment marketers have a more challenging job than ever. The higher education landscape is in flux and hitting enrollment numbers is crucial- but with thousands of colleges trying to attract prospective students, it can be difficult to stick out in the crowd.

Tags:

5 Questions to Ask Before Designing Your Capital Campaign Website

January 13, 2016

While a capital campaign can take a college or university years to plan, the website supporting the campaign is often rushed out the door at the last minute. The website serves as the digital face for the capital campaign, so it’s important to make sure you have plenty of time to get it right. As you’re thinking about launching a capital campaign, here are 5 questions to ask your team.

Tags:

5 More Higher Education Marketing Conferences for 2016

January 07, 2016

Higher education marketers know that conferences are a fantastic way to stay ahead of the curve when it comes to keeping up with the rapidly changing higher ed landscape. These gatherings of marketers, content strategists, communication professionals, and admissions officers are invaluable for learning what other schools are doing, how they did it, and what they're aiming to do next.

Tags:

Marketing Dashboards for Colleges, Universities, and Higher Education

December 10, 2015

Once a year. Before board meetings. Sometime in the summer.

Let’s face it, reporting just doesn’t happen that often. It’s hard to know which data to collect. It’s all tied up in different systems. And, the process of pulling it all together is manual.

But, as college and university marketing departments mature, they face an increasing need to use data to back up decisions and demonstrate their impact. And, once a year will not do. This data needs to be made available on a more frequent basis.

Tags:

#makeitawesome: Gwynedd Mercy University Launches New Website

December 03, 2015

Congratulations to Gwynedd Mercy University on the launch of their new website!

As we’ve said before, a higher ed website redesign is a big undertaking and getting to launch day is definitely a reason for excitement and celebration. We’re so glad to have been able to join our friends at Gwynedd Mercy University for their recent site launch party, and moreover, to have been a part of the journey.

Tags:

How to Get Prospects to Interact With Your Content

November 24, 2015

Generation Y and Z are seen as multi-tasking, Internet-savvy individuals, but it's hard to grab their attention. Growing up with advertisement bombardment and given an unfathomable amount of information at the edge of their fingertips, it is sometimes difficult to get past their filters. The Higher Education recruitment process is not much different than the advertising space, as a large number of schools compete to get the attention and future enrollment of high schoolers.

Tags:

Coming Together at Confab Higher Ed 2015

November 19, 2015

Through a popular diagram breaking down the components of content strategy, we understand that just half are related to content. The other half are related to people—the processes and workflows that govern how organizations execute a content strategy.

Tags:

Pages