Higher Education

7 Strategies for Recruiting Adult Learners and Non-Traditional Students

March 06, 2017

Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S.

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The Future of the Virtual Campus Tour

February 13, 2017

When most people think of virtual reality, they conjure images of clunky headsets and an endless sea of wires and sensors. They may think of video games, and futuristic setups with users strapped into sophisticated rigs exploring complex digital environments. They almost certainly don’t think about higher education.

But as the technology progresses, it might be time to start questioning how higher education can benefit from virtual reality.

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The Future of Email Newsletters

January 20, 2017

Last November, I presented at Confab Higher Ed on what higher ed can learn from new trends in email newsletters. Yes, you read that right: email newsletters, arguably the hottest digital platform today (sorry, Snapchat) and it was invented in 1972.

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What Prospective Undergraduates Want from Admissions Marketing Materials

November 08, 2016

User research is one of the pillars of our web design process, and I recently had the opportunity to join a focus group with ten prospective undergraduate students at the CASE Annual Conference for Publications Professionals in New Orleans.

While we didn’t organize the focus group, the format was similar to those we typically conduct. The high school students were provided print and digital admissions marketing materials, and they were asked to provide their feedback using the Think Aloud methodology.

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Law School Website Design: 7 Insights for Recruitment Success

October 18, 2016

With law schools across the country facing diminishing class sizes and enrollments, the pressure to recruit and retain students is increasing.

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Budgeting for Your Higher Education Website Redesign

October 06, 2016

A higher ed website redesign project generally begins with what seems like a simple question.

“How much is this going to cost?”

The most common answer is as frustrating as it is vague.

“Well, that depends.”

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How to Get the Most out of a Higher Ed Web Conference

September 23, 2016

It’s the most wonderful time of the year! That’s right, it’s conference season. Higher ed web professionals across the country have their pick of stellar conferences to attend this fall (and we’ll be at most them, too — say hi!). Whether you’re a veteran of the conference scene or a newbie just dipping your toes, there is so much knowledge to gain and so many connections to make.

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Best Practices Guide: Engaging Your Donor Community With Digital Marketing

May 19, 2016

Engaging higher education donor communities has never been more critical to an institution's long-term success, but it has also never been more challenging. With more than one million nonprofits across the United States asking for support and involvement, dozens of crowdsourced funding platforms that show the immediate impact of donations, and ballooning student debt that can decrease or postpone giving to alma maters, the giving landscape is crowded, pushing donors to make difficult choices about where their generosity is directed.

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6 Alumni Websites So Great You’ll Want To Copy Them

May 18, 2016

When the spring semester comes to a close in May, college students across the country will receive their hard-earned diplomas and head off into the real world as alumni. Colleges and universities want their graduates to stay connected and know that providing a great online experience is the key to building a thriving relationship that lasts a lifetime.

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Higher Education Infographic: How to Build a Capital Campaign Website That Drives Giving

April 19, 2016

As more colleges and universities launch comprehensive fundraising campaigns, stand-alone campaign websites are growing in number and complexity. When done right, they act as the digital face for a campaign and hold the power to drive giving by offering rich online experiences.

Find out the four steps you should take when building a capital campaign website in our new infographic. Learn which elements can enrich your user experience and how the way your donors will change the way they use your website over time.

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