Higher Education

What Google's New College Search Feature Means for Your Higher Ed Website

June 14, 2018

Google recently announced a new feature that will significantly impact the user journeys of your website visitors. And with 49% of higher education website traffic coming from organic search this new feature may disrupt what we know to be our prospective student journeys.

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Level Up Your Digital Marketing at the OHO Bootcamp

May 16, 2018

Building digital marketing capacity in-house is the top skill college and university web teams want according to The State of Higher Education Web Teams survey and the top request we hear from our client partners.

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Webinar: Creating a Personalized Web Experience to Drive Enrollment and Giving

April 16, 2018

Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of the content demands. But, marketers shouldn't be intimidated. If organizations have a good content strategy with solid content assets, personalization is all about leveraging and reusing these assets.

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Managing Internal Stakeholders During a College or University Website Redesign

March 21, 2018

A website redesign can be an invigorating exercise for a college or university — people are excited about a new look, a new direction, and a new strategy.

But it can also be challenging to find the best way to engage internal audiences throughout the process. Common questions include:

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Best Practices Guide: 7 Key Steps to Preparing for a College or University Website Redesign

March 19, 2018

Do you ever feel like your website is a mess?

It’s like a cluttered garage that you wish someone else would just clean out–get rid of the trash, sweep it out, and put anything of value back on some nice shiny shelves.

You could turn around, walk away, hire an agency, and tell them — fix it!

But, it’s your job to clean it out.

To help you dive in, we’ve outlined a seven-point action plan — if you follow it, you’ll end up with a good understanding of what’s in your “garage” and some first thoughts on all of the key areas for a new website.

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Best Practices Guide: The State of Higher Ed Web Teams

March 19, 2018

We surveyed marketing and communications professionals at 130 different higher education institutions to better understand the current state of higher education web teams. How are they structured? What skillsets are they adding? Are team sizes growing or shrinking?

We've analyzed the data to determine how higher education web teams are evolving, and what steps you can take to ensure your team is performing to its full potential. By filling out the form below, you'll receive immediate access to a wealth of information including:

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Best Practices Guide: Real Time Personalization

March 19, 2018

Websites have long been “one size fits all” experiences, but now marketers have access to more effective ways of leveraging user data to make web experiences more pertinent.

Personalized content can be based on visitor attributes including geographic location or device type, or by tracking site interactions such as current click path, menu selections, or past browsing history.

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Best Practices Guide: ADA Website Accessibility Compliance

March 13, 2018

In the past year, the number of ADA complaints has risen steeply: “The U.S. Department of Justice (DOJ), which enforces [ADA] Title III, received 6,391 accessibility complaints in fiscal year 2015 – representing a 40% increase over claims in the prior fiscal year.”

To ensure that your college or university remains in compliance, we've compiled a comprehensive guide to educate your team on the steps you need to take to update your website to make it accessible.

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Webinar: Make Your Data Work for You

February 28, 2018

As the marketing technology stack evolves, we have access to more data than ever, and thus more insight into our audiences and their behavior. You have the keys to unlock the future of data fluency in your team and in your organization. But the volume of this data can be overwhelming, as well as the sheer number of metrics available, that seem to be invented daily.

So where should you start? At the core of our entire suite of marketing efforts along the consumer decision journey is your website. So let's start there.

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2018 Google Analytics Benchmarks for Higher Education, College, and University Websites

January 15, 2018

As we head into 2018, it’s time for our fourth annual report on Google Analytics benchmarks for college and university websites. We reviewed traffic from a wide range of college and university websites — graduate programs, universities, liberal arts colleges, adult programs, and law schools — from January 1, 2017 to December 31, 2017. When available, we looked at only external traffic sources to get the best reads on how prospective students and alumni are experiencing the website.

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