Higher Education

Higher Education Web Trends: Looking Ahead To 2014

November 07, 2013

We’re excited to share that OHO Interactive’s Jason Smith will be speaking at “The Power of Drupal in Higher Education” on November 14th at Bentley University in Waltham, MA, sponsored by Acquia. Jason will be part of a panel sharing thoughts on the topic Looking Ahead to 2014: A Panel Discussion to Explore What Higher Education and Digital Teams will be Talking About.


Mobile Usage in Higher Education Trend Report (Infographic)

October 07, 2013

Mobile has changed how Higher Education institutions use their websites to communicate with current and prospective students.

With mobile traffic on the rise for higher education websites, testing mobile site performance must be part of the digital strategy. Use this handy infographic to understand how mobile is growing, which devices visitors are using to access your site, what type of information they are looking for, and how you can effectively reach both current and prospective students.


OHO Sponsoring HighEdWeb 2013 Annual Conference

August 30, 2013

We’re excited to announce our sponsorship of the HighEdWeb Annual Conference in Buffalo, New York on October 6-9. The conference will draw close to 800 participants and will feature keynote speakers Steve Wozniak, co-founder of Apple Computer Inc. and chief scientist at Fusion-io, and Scott Stratten, President of Un-Marketing.


New Responsive Website Launch: The University of Scranton

August 21, 2013

As we roll toward the start of another academic year, the competitive landscape in higher education continues its shift. Reaching prospective students in a meaningful way has never been so important. Institutions that embrace the changing environment are setting themselves up for success while those that stick with the status quo may not fare so well. One institution getting out ahead is The University of Scranton.


Planning Your Higher Ed Website Redesign Webinar: 5 Key Takeaways

August 12, 2013

OHO's recent webinar, Planning For Your Higher Ed Website Redesign with Jason Smith, gave a thorough overview for digital strategists looking to improve their institution’s website. Webinar attendees heard specific tactics they can take to ensure a smooth process. If you missed the webinar, you can watch the recorded version at the bottom of the post.  We’ve also summarized the top 5 key takeaways below.


Upcoming Webinar: Planning For Your Higher Ed Website Redesign

July 30, 2013

Join us for a webinar on Thursday, August 8th featuring OHO Interactive Managing Director and Chief Creative Officer Jason Smith. He'll be sharing valuable tips and best practices for planning your website redesign.


Mobile Websites for Higher Education – 2012-2013 Findings

July 22, 2013

We’ve been undertaking some annual reviews of our higher education clients’ websites to develop on-going mobile strategies. We want to understand the trends and how to best engage their audience: prospective students.


62 Questions to Ask Before Your Higher Education RFP

May 26, 2013

The landscape has dramatically changed for colleges and universities, but your RFP process may not take into consideration the new site your institution needs. From mobile to social media, SEO to online learning integration, today's college website is a learning and communications tool. Making sure your RFP includes all the moving parts your site needs helps you know going in how long your new site will take, what resources you need to make it a reality, and map clear goals from the outset.


Brandeis Alumni and University Relations Launches New User-Centered Site

May 24, 2013

After putting in four years (sometimes more!) of hard work, graduation is more than more than a marker of academic success. It's also an initiation into a huge community of alumni. Creating a online destination for geographically diverse individuals to come together and network was only part of the goal for the Brandeis Alumni and University Relations team. They wanted to update their web presence, build a user-centered destination that encourages visitor engagement, and integrate various platforms.