Higher Education

A Better Human Makes a Better Web: Lessons From HighEdWeb 2014

October 27, 2014

Team OHO represented at this year’s HighEdWeb conference, hosted for the first time in Portland, Oregon. When we weren’t busy putting birds on things, we attended sessions and learned what some of the smartest folks in higher ed were up to. In short? They’re busy being human. To wit:


#makeitawesome: Rowan University and St. John’s University Named W3 Award Winners

September 29, 2014

Congratulations to Rowan University and St. John’s University for winning 2014 W3 Silver Awards in the School/University category.

Sanctioned and judged by the Academy of Interactive and Visual Arts, the W3 Awards honor winners for their creative excellence on the Web and recognize creative and marketing professionals behind award-winning websites and digital marketing programs.


#makeitawesome: Holy Cross Launches New Homepage

August 21, 2014

It's a busy time of year at colleges and universities across the country, rolling out the red carpet for new students and welcoming back those returning for another year. Here in Boston, we call it 'The Return of the UHauls' as the moving trucks parade into town.


3 Big Ideas Higher Eds Must Know About Their Prospects

August 19, 2014

We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.


Proving The Value of Digital Marketing: Best Practices Guide Now Available

July 29, 2014

Higher education is in transition. Increasing competition and rising prices have forced students to become more selective in their school choice, and alternative methods of learning are having an impact on the pool of prospective students. Glossy brochures have been replaced by social media and the web to capture prospective student's attention.


Alumni Websites: The Key To A Thriving Campus Community

June 03, 2014

It’s the time of year again. Colleges and universities have sent another batch of bright-eyed, bushy-tailed graduates into the world to make their way, hoping they stay connected to their alma mater. To make sure these new graduates stay engaged, schools need to provide a great online experience that facilitates connections and community, and shows how important and active alumni group is to a thriving higher education community.


Higher Education Spotlight: Law Schools in Crisis

May 08, 2014

Law schools across the country are facing a serious crisis. The changing landscape of legal education has led to recruitment challenges that are threatening the longevity and success of programs at many schools.

There are multiple drivers fueling the crisis. While addressing some of these issues is a more complex challenge than addressing others, it’s vital for schools to map out digital marketing strategies that tackle them head-on if they want to position themselves for survival. Some of the major issues law schools must confront in their digital planning include:


3 Must Haves For Your Higher Ed Website Redesign

April 22, 2014

It's no secret that colleges and universities, especially private institutions, are facing a crisis. Applications are decreasing, enrollment numbers are plunging, and that spells bad news for revenue. In fact, Moody's outlook for higher education in 2014 cites an alarming trend of expenses exceeding revenues in the long term.


Northeastern University School of Law Named MITX Awards Finalist

April 10, 2014

Congratulations to our friends at the Northeastern University School of Law on being named a finalist in the Education category for the 2014 MITX Awards.

The MITX What’s Next Awards honor the most exciting tech, creative, and digital marketing innovations in the region. Entries are evaluated based on industry-specific marketing challenges and opportunities, and are compared against each other to determine the best in category.


OHO Interactive To Sponsor HighEdWeb Pittsburgh

March 18, 2014

OHO is proud to sponsor HighEdWeb Pittsburgh, a regional conference that brings together higher education web communications professionals to learn, share, network, and grow. On April 9th, this regional conference will gather attendees from public and private colleges and universities of all sizes to move forward their mission of advancing Web professionals, technologies, and standards in higher education. HighEdWeb Pittsburgh will be held at the Pittsburgh Technical Institute.