Higher Education

What Google's New College Search Feature Means for Your Higher Ed Website

June 14, 2018

Google recently announced a new feature that will significantly impact the user journeys of your website visitors. And with 49% of higher education website traffic coming from organic search this new feature may disrupt what we know to be our prospective student journeys.

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Level Up Your Digital Marketing at the OHO Bootcamp

May 16, 2018

Building digital marketing capacity in-house is the top skill college and university web teams want according to The State of Higher Education Web Teams survey and the top request we hear from our client partners.

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Webinar: Creating a Personalized Web Experience to Drive Enrollment and Giving

April 16, 2018

Personalization is the next tactic in your marketing toolkit, giving you the keys to make one-to-one marketing a reality for higher education. Many marketers are intrigued by the possibility of personalization, but wary of the content demands. But, marketers shouldn't be intimidated. If organizations have a good content strategy with solid content assets, personalization is all about leveraging and reusing these assets.

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Managing Internal Stakeholders During a College or University Website Redesign

March 21, 2018

A website redesign can be an invigorating exercise for a college or university — people are excited about a new look, a new direction, and a new strategy.

But it can also be challenging to find the best way to engage internal audiences throughout the process. Common questions include:

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Webinar: Make Your Data Work for You

February 28, 2018

As the marketing technology stack evolves, we have access to more data than ever, and thus more insight into our audiences and their behavior. You have the keys to unlock the future of data fluency in your team and in your organization. But the volume of this data can be overwhelming, as well as the sheer number of metrics available, that seem to be invented daily.

So where should you start? At the core of our entire suite of marketing efforts along the consumer decision journey is your website. So let's start there.

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2018 Google Analytics Benchmarks for Higher Education, College, and University Websites

January 15, 2018

As we head into 2018, it’s time for our fourth annual report on Google Analytics benchmarks for college and university websites. We reviewed traffic from a wide range of college and university websites — graduate programs, universities, liberal arts colleges, adult programs, and law schools — from January 1, 2017 to December 31, 2017. When available, we looked at only external traffic sources to get the best reads on how prospective students and alumni are experiencing the website.

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8 Digital Marketing Priorities for Higher Education in 2018

January 03, 2018

A new year brings new enthusiasm to accomplish some of the biggest challenges in the field of higher education. From artificial intelligence to big data, the industry is being hit with buzzword after buzzword, as we weed through the trends to unearth solutions that will bring the industry to the next level.

With the help of insights from higher ed marketing executives and CMOs, we pulled together a list of digital marketing priorities for the new year.

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The State of Higher Education Web Teams: 2017

December 22, 2017

It can sometimes be difficult to know if the way you’ve structured your team is the “right” way. For most, whether you are meeting your internal goals and rising to the demands of your institution is the only method to measure. There’s no real, concrete way to compare your own structure and your own success against that of the rest of the industry.

We wanted to change that.

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Making the Case for Personalization to Non-Technical People

October 02, 2017

“I’m not a technical person” is perhaps my least favorite excuse for avoiding new tools and trends. Working in web development, and being the person who is in charge of introducing my clients to new technologies and strategies, I hear this line almost daily.

Although it can be frustrating to hear, I know what people are actually saying when they tell me they are “not a technical person.” They mean: “I won’t understand this.”

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How to Run a Successful and Safe Student Social Media Takeover

October 02, 2017

In a quest to connect and engage with prospective students, college and university marketing teams are turning to student social media takeovers of official social media accounts. These first-person, student produced narratives help schools to tell stories from new angles, to present an authentic, unmoderated perspective, and to grow their audiences.

Three experts on the topic shared their experiences and processes for letting students take the reigns during a panel at the annual CCA conference:

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