Higher Education

Panel Highlights: What Prospective Students Expect from College Websites

August 08, 2019

At OHO’s second annual Higher Education Digital Marketing Bootcamp, six junior and senior high school students joined us on a panel to discuss their college search experiences. They shared their entire search process — from start to finish — and offered invaluable insights on how colleges and universities can improve the website experience for prospective students.

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Measuring Social Media Success in Higher Education

July 19, 2019

What’s considered a “success” in social media? 

Is it the number of likes a post gets? The ratio of retweets to impressions? The overall quality of the discussion? A net increase in followers over time? 

Yes to all of those, but it's more than just tangible data points, as was discussed during OHO’s 2019 Higher Education Digital Marketing Bootcamp

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Recap: 2019 Higher Education Digital Marketing Bootcamp

June 27, 2019

In 2018, OHO Interactive held the first Higher Education Digital Marketing Bootcamp to help higher ed professionals understand how other colleges and universities structure their marketing departments, prioritize projects, and set budgets. OHO also took note that in their survey, The State of Higher Education Web Teams, communications departments at both large and small colleges and universities wanted to build digital marketing skills in-house.

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7 Ways Your College or University Blocks Effective Content Strategy (and How to Get Around Them)

June 21, 2019

Content strategy succeeds best not as an individual crusade, but as a group effort across your organization. But in higher education, the kind of culture change that content strategy often calls for can be hard to come by.

There are a few ways these challenges may present themselves within a college or university. We’ve broken those challenges down here, paired with clarifying GIFs — plus a few strategies for overcoming them.

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Level Up Your Digital Marketing at the OHO Bootcamp 2019

June 10, 2019

Building digital marketing capacity in-house is the top skill college and university web teams want according to The State of Higher Education Web Teams survey and the top request we hear from our client partners.

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The Only Way to Market to Stealth Applicants

May 29, 2019

“What scares me the most? The 80 ‘stealth admits’ that could either make or break our year.”

A university president recently confessed this fear to me highlighting the challenge stealth prospects pose for college and university enrollment teams.

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Mobile Marketing for Higher Education

April 30, 2019

“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours.

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News vs. Stories: What’s the Difference?

April 26, 2019

Colleges and universities have so much to share, from groundbreaking research to breaking ground on a much-awaited student center. But how, where, and why we share these nuggets with our audiences can vary. “News” and “stories” may sound interchangeable to some, but when it comes to web content, there are some key differences.

A simple way to think about it is this:

  • Stories are about a person, the heart of who they are
  • News is about what a person did recently

Or this:

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Social Media Feeds: Do They Belong on Your Higher Ed Site?

April 11, 2019

“We should put our social media accounts on our website!”

That phrase — or some version of it — has been uttered by someone at nearly every college or university at one point or another. But is it always the right move?

At face value, it seems like a great idea. If you’re spending the time and effort to maintain a robust social media presence, why wouldn’t you want to feature that content on your site? When you dig a little deeper, however, there’s a lot to consider.

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5 Key Considerations for Selecting a Website Calendar

March 28, 2019

Website calendars pose one of the great challenges of higher education content management — there are a million options, every school needs one, but each school’s needs vary slightly, and nobody wants to own it. Who knows, if your college or university is like many others, a wide array of calendar tools may already be in place across your institution.

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