Higher Education

Brain Trust Recap: Approaching 2020 Commencement

April 02, 2020

As our Brain Trust discussions continued, on Tuesday, March 31 we facilitated a discussion with colleagues from institutions across the country to learn how they’re each approaching Commencement this fall. 

These times call for hard decision-making, but also radical virtual hospitality and customer service. Commencement ceremonies are a monumental life milestone for graduates and the prospect of missing or not having one this spring on top of being forced off of campus is gut-wrenching for them and their families.


Brain Trust Recap: Graduate and Online Enrollment Marketing

March 27, 2020

On March 26, 2020 we convened close to twenty of our clients and friends in higher ed to discuss the challenges and opportunities around graduate and online enrollment marketing in the time of the COVID-19 (Coronavirus) health crisis.


Brain Trust Recap: Undergraduate Enrollment Marketing

March 27, 2020

On March 25, 2020 we convened more than twenty of our clients and friends in higher ed to discuss the significant challenges around undergraduate enrollment marketing now that most campuses are shut down due to COVID-19. With critical in-person yield activities, such as campus visits and Accepted Students Day being cancelled this spring, how can teams still meet their enrollment goals?


Early Analysis of COVID-19’s Impact on Digital Marketing in Higher Education

March 27, 2020

The global COVID-19 pandemic has uprooted everyone’s lives across the world, threatening the health of millions and the economic output of countries worldwide. 

What’s a marketer to do? I’ve heard from dozens of friends and former colleagues at other agencies: they are turning off their ads. No one is buying automobiles, going to music festivals, or shopping for things like party supplies right now. There’s a really frightening worry that these friends could lose their jobs.


Crisis Communication Proactive Planning

March 25, 2020

On March 23, 2020, we convened more than a dozen of our clients and friends in higher ed to discuss crisis communications in the wake of the novel coronavirus outbreak, which has significantly disrupted higher education in a matter of weeks. Here are some of the highlights from our discussion.


Scaling Your Communications Operation for Unpredictable Circumstances

March 13, 2020

After graduating college in 2001, I spent a year interning full-time at Boston.com, the website affiliated with The Boston Globe. My time was split between writing content for our tech/dotcom vertical digitalMASS and supporting the main online newsroom at the Globe.

Tuesdays were one of my scheduled days for working at digitalMASS — including Tuesday, Sept, 11, 2001. 


7 Questions with Marcom Veteran Rachel Reuben

March 11, 2020

OHO is pleased — and super excited — to announce that higher education marketing and communication veteran Rachel Reuben has joined the OHO Interactive team in a new role as Vice President, Account Strategy. Rachel will expand OHO’s higher education practice and bring new perspectives to our clients on long-term strategy, organizational design, and enrollment marketing.


Quickstart Template: Streamline Your Campus Crisis Communication Tactics

March 10, 2020

With the coronavirus crisis escalating by the day and colleges changing plans hourly, it’s important for college and university communications offices to be prepared to share information with the campus community in a consistent, organized, and timely manner. 

It’s not the time to revamp an entire crisis communication plan, but there is one document that is most critical to have on-hand and up-to-date when it’s time to execute on your college’s communication needs: The Communications Tools Standard Operating Procedures.


9 Higher Ed Digital Marketing Objectives for 2020

February 04, 2020

As we dive into a new year, we recognize that higher education marketing teams face huge challenges as well as huge opportunities to expand the reach of their brands and drive enrollment. But the wisest marketers know how to prioritize, influence, and advocate for marketing, based on where they see the opportunity to create the most value for their universities.

As we plan for 2020, here are the digital marketing priorities for leaders in higher education digital marketing and CMOs this year.


2020 Google Analytics Benchmarks for Higher Education Websites

January 21, 2020

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends. The data we reviewed spans from January 1, 2019 to December 15, 2019 and includes graduate programs, law schools, liberal arts colleges, universities, and adult programs. Whenever possible, we exclude internal traffic data to ensure the insights accurately convey the behaviors of prospective students, alumni, parents, and any other external visitors.