Higher Education Digital Marketing Blog

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With over 20 years of experience in higher education, our digital marketing experts share insights on paid advertising, SEO, and personalization stratgies and trends.

Content Strategy: Three Keys For Web Content Success

October 23, 2013

If you’ve been keeping up with marketing trends, you’ve probably heard more and more about content marketing over the last year. Believe it or not though, the idea that “Content is King” goes way back to 1996 when it was first outlined in a speech by Bill Gates. And while many things have changed in the nearly 20 years since, the one thing that remains the same is the importance of creating quality content.


Responsive Web Design Isn't Just For Websites Anymore

September 27, 2013

Picture it. You’re basking in the glory of having just launched your new website, complete with responsive design, and the praise is rolling in. Sometimes you find yourself on your desktop, clicking the bottom right corner of your browser window and moving it left, then right, then left again, watching the content cascade and expand. It’s a beautiful thing. But deep down you know there’s more to be done. It’s time to start thinking about responsive design for the digital properties you use to drive traffic to your website. 


5 Pitfalls to Avoid When Partnering With an Interactive Agency

August 30, 2013

If you’ve ever gone through the process of selecting an interactive agency partner, you know it’s no small decision. There are a number of criteria to consider in your evaluation, from methodology and approach to office location and industry expertise. But sometimes, no matter how many meetings you have and questions you ask, you end up not getting quite what you expect.


OHO Featured in Digital Clarity Group's Guide to Service Providers

August 19, 2013

We’re happy to announce that OHO was highlighted in the recently released, “Digital Clarity Group’s Guide to Service Providers for Web Content and Customer Experience Management.” The guide offers a comprehensive view of digital agencies and systems integrators in North America, honing in on 42 service providers. OHO, among others, was reviewed across a number of criteria including:


Your Social Media Strategy: 4 Things To Consider

August 13, 2013

These days having a presence on social media is a must. Social networks are the place to interact with your audience and building meaningful connections. But there are lots of social networks from which to choose and you have limited time and resources. So how do you identify which network you absolutely can’t ignore and which you can? When it really comes down to it, not every social network is right for every organization. Even Facebook.


Delivering ROI From Social Media: The Engagement Trajectory

July 25, 2011

Last week, I presented at a webinar hosted by Acquia: “B2C Branded Communities: Delivering ROI, Making Customers Happy.” In it, we looked at ways that consumer companies are using online communities to drive stronger engagement with their customers, leading to higher customer loyalty and, along the way, greater revenue. 
What we’ve seen when we build communities is that there’s a predictable trajectory that people follow when becoming more engaged with your brand: