Higher Education Digital Marketing Blog

Recruit the Students that You Need

With over 20 years of experience in higher education, our digital marketing experts share insights on paid advertising, SEO, and personalization stratgies and trends.

Drupal Done Right: Engineering is Elementary (EIE) Website Launch

February 03, 2014

For a young kid, few activities are more exciting than putting things together and taking them apart to figure out how they work. Helping children identify that tinkering and building as engineering can change how they view their career opportunities, adding ‘engineer’ to the list along with fireman, actress, and doctor. This is the foundation for Engineering is Elementary (EIE), a project of the National Center for Technological Literacy based at the Museum of Science, Boston.

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Branded In Boston: The Power of Making Meaningful Connections

January 17, 2014

Earlier this week I attended the “2014 Edge Conference - Branded in Boston,” hosted by the ICA and organized by the AdClub. With speakers representing companies ranging from Google and Fidelity Investments to Bully Boy Distillers and Island Creek Oysters, the event celebrated the brands that live, breathe, and grow in Boston.

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 3)

January 13, 2014

The launch date for your redesigned website is getting close. Your visual design is perfect and your content management system is ready to rock. You’ve conducted a content inventory, created new content, and outlined a governance plan. There’s just one thing left to do – optimize your content for search engines.

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 2)

January 13, 2014


Now that you have completed a site map and identified a CMS, it’s time to start diving into your content. The best way to determine what you already have and what you’ll need to create to get your site launched is to conduct a content inventory.

Create a Content Inventory

A content inventory should list all of the content items on your site, including text, video, file downloads, images, and forms. It’s also helpful to make note of basic information such as:

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Content Strategy: What You Need To Know To Avoid A Failed Website Redesign (Part 1)

January 13, 2014


Your website tells the story of who you are, who you are serving, and how you get it done. While creative design is a key piece to telling your story, your content plays the starring role in communicating your message. Copy, video, and photography work together to tell your brand story and convert prospects into customers. However, despite its starring role, the content strategy for a website is often put on the back burner during the redesign process.

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Digital Marketing Trends for 2014

December 20, 2013

It’s that time of year when we turn to predicting the future and figuring out what will be keeping us busy in the next 12 months. For digital marketers, 2014 will have us looking for new ways to create meaningful interactions with prospects and customers, keeping up with the rapid pace of technology evolution, and finding ways to measure and report on digital marketing channels.

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New Drupal Website Launch: Cambridge College

December 09, 2013

Online learning has created a highly competitive environment for higher education institutions, especially those with a focus on educating adult learners. The biggest challenge for many schools is decreasing recruitment and enrollment numbers, and without major changes, many institutions face a very uncertain future. One school has not only recognized the need for change in their approach, but has actually taken a significant step toward engaging, recruiting, and retaining students. Enter Cambridge College.

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The Biggest Marketing Mistake You Could Be Making Right Now

November 22, 2013

Multi-channel marketing campaigns are great for expanding brand awareness, increasing conversions, and driving revenue, but they can also have a high price tag. The success of a campaign is usually tied directly to the return on investment, and while the exact measure of ROI can vary, there is one simple thing that you can do to help make sure you meet your goals.

Have a great website.

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Improving Online Lead Generation for Bank Applications Presentation Now Available

November 07, 2013

OHO Interactive’s Jason Smith and Jim Dalglish recently presented at the 2013 Face of Finance Conference held by the User Experience Center at Bentley University. Their presentation, Improving Online Lead Generation for Bank Applications: How To Increase Conversions Without Changing Your Third-Party Software Products, is now available.

View the slides to learn how banks can improve their online customer experience, increase conversions, and decrease call center volume.

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Content and SEO: A Symbiotic Relationship

November 01, 2013

A symbiotic relationship is defined as a close, prolonged association between two or more different organisms of different species that may, but does not necessarily, benefit each member. Or it can be defined as a relationship of mutual benefit or dependence.

Both are accurate when talking about content and SEO. 

To consider one without thinking about the other would be a fail.

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