Higher Education Digital Marketing Blog

Recruit the Students that You Need

With over 20 years of experience in higher education, our digital marketing experts share insights on paid advertising, SEO, and personalization stratgies and trends.

Proving The Value of Digital Marketing: Best Practices Guide Now Available

July 29, 2014

Higher education is in transition. Increasing competition and rising prices have forced students to become more selective in their school choice, and alternative methods of learning are having an impact on the pool of prospective students. Glossy brochures have been replaced by social media and the web to capture prospective student's attention.

Tags:

Explained in 60 Seconds: SEO vs SEM

July 09, 2014

SEO and SEM are two acronyms that are commonly referred to during online projects. We’ve found that they are sometimes confused for one another. Here’s a quick breakdown of the differences:

Tags:

After Your Website Redesign: Planning for Day Two -- and Beyond

July 07, 2014

From the outside, this is what the typical web project might look like: We have a kickoff meeting. We have a lot of meetings and do a lot of work. One day, the site launches. We celebrate and eat cake. Yay! Then, we move on. The project is done!

Or is it? What about Day Two -- when the crumbs have been swept away and the website is really, truly out there?

Tags:

Boston’s Best Groups For Digital Professionals

June 11, 2014

As a Boston-based digital agency, we have access to great conferences, events, and groups that offer opportunities locally for networking and professional development. Our calendar has been full lately with An Event Apart in Boston and the MITX What’s Next Awards where our work with Northeastern University School of Law was a finalist in the education category.

Tags:

Real-Time Website Content Personalization Is About To Take Over The Internet

May 28, 2014

When it comes to offering personalized experiences on the web, the first thing that usually comes to mind is a website that welcomes you with a greeting like “Hi Steve…not Steve? Click here” in small type in the top corner of the page. Or perhaps you think of a commerce site providing product recommendations based on your past purchases or browse behavior.

Tags:

Higher Education Spotlight: Law Schools in Crisis

May 08, 2014

Law schools across the country are facing a serious crisis. The changing landscape of legal education has led to recruitment challenges that are threatening the longevity and success of programs at many schools.

There are multiple drivers fueling the crisis. While addressing some of these issues is a more complex challenge than addressing others, it’s vital for schools to map out digital marketing strategies that tackle them head-on if they want to position themselves for survival. Some of the major issues law schools must confront in their digital planning include:

Tags:

3 Things To Know Before Running Your Promoted Tweet Campaign

May 06, 2014

Even though promoted tweets have been around for about four years, it’s only been more recently that smaller businesses and organizations have been taking advantage of the web advertising service. Promoted tweets are an easy and cost-effective way to gain more awareness for a Twitter account or exposure for a specific tweet, and they can help drive traffic to a website page or blog post. If you’re thinking about dipping your toe into the promoted tweets pool, you’re in luck. We’re sharing some valuable tips based our experience running campaigns to help you get started.

Tags:

3 Must Haves For Your Higher Ed Website Redesign

April 22, 2014

It's no secret that colleges and universities, especially private institutions, are facing a crisis. Applications are decreasing, enrollment numbers are plunging, and that spells bad news for revenue. In fact, Moody's outlook for higher education in 2014 cites an alarming trend of expenses exceeding revenues in the long term.

Tags:

The new OHO.com has launched!

April 01, 2014

Around here, the old saying “the cobbler’s children have no shoes” hit home when it came to talking about our website. As a digital strategy firm, we’re always focused on creating and building award-winning websites for our clients, so for a while our own website took a backseat. But that’s not the case anymore. We’re so excited to announce the launch of the new OHO.com, a complete reimagining of our digital presence.

Tags:

Where are the MLB iBeacons?

March 27, 2014

Opening Day is coming over the next two weeks and so far there have been no additional press releases from MLB or individual clubs. Will the remaining 18 stadiums be ready for Opening Day? In addition, the ‘At the Ballpark’ app has not yet been updated as outlined in the press release. The last update to the app was on September 15, 2013.

If you’re just getting up to speed on the story, here’s what you need to know:

Tags:

Pages