Higher Education Digital Marketing Blog

Recruit the Students that You Need

With over 20 years of experience in higher education, our digital marketing experts share insights on paid advertising, SEO, and personalization stratgies and trends.

Explained in 60 Seconds: Real-Time Website Personalization

August 31, 2015

Let’s face it, cutting through all of the noise to deliver a compelling message to prospects gets harder all the time. As a data-driven marketer, you’re well aware of the investment it takes to get visitors to your website, so you get how important it is to capitalize on each visit by delivering the most relevant content for each site user. Enter real-time website personalization.

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14 Digital Marketing Mistakes Explained in GIFs

July 22, 2015

Digital marketing is becoming an increasingly critical component of the overall business strategy of companies, big and small, across industries. According to the Bureau of Labor Statistics, jobs in the field are expected to increase 11% by 2022. While this is great, more jobs means more room for newbies to come in and make some rookie mistakes. Below, we show GIF reactions that exemplify how we feel when we see some of these digital marketing blunders on the web.

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3 Higher Education Marketing Projects That Will Rev Your Lead Generation Engine

July 09, 2015

Here’s a round-up of three short projects that will tune up your higher education marketing plans this year. Each project will increase your campaign’s reach to prospective students on the web. Pressed for time? We’ve included a quick fix for each item if you’ve only got a few hours to invest.

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How to Thrive in Higher Ed Social Media

June 23, 2015

Higher education marketers have a lot on their plates as they try to balance out reaching out to prospective college students, engaging their current students on campus, and finding a way of creating a community amongst alumni. Lucky for them, there are a wide range of social media outlets available that provide a diversified approach to engaging with students. According to the annual Freshman Survey, 27.2% of students spend 6 or more hours on social media every week.

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Higher Education Marketing for Adult Learners: 7 Key Messages You Can Learn from SNHU

May 07, 2015

Do you want to know the secret messaging strategy of one the most recognized non-profit online schools in the country? It isn’t confidential. It isn’t stolen. It’s right out in the open – on YouTube:

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12 Web Design Mistakes Explained in GIFs

April 21, 2015

The world of web design is truly an interesting place and lucky for us, we get to experience it every day. On one side, we see phenomenal creativity and ingenuity from designers trying to give users a unique web experience. However, the other side is a dark place where designers overstep their bounds and ruin webpages. Here are some common design mistakes we see, along with our reactions in GIF form.

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13 Reasons You Should Be Keeping a Website Redesign Blog

March 12, 2015

A redesign project is so much more than churning out a digital product that meets some set of specifications. It’s often a radical re-envisioning of how an organization represents itself on a global medium. Kind of a big deal.

And in any organization, of course, you have people. Could be 5, 50, or 5000. No matter how many there are, they all have a vested interest in that digital representation of themselves. How is it changing? Why is it changing? What about my feelings?

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What Higher Ed Marketers Need To Understand About Prospective Students

March 10, 2015

Higher education marketers are constantly trying to get into the brains of prospective college students. In the past, we have discussed the importance of understanding the student lifecycle and the prospective undergraduate customer journey, but sometimes it is just as important to identify who incoming students are as people.

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How to Get Great Photography That Doesn't Look Like Stock

February 24, 2015

Okay, we have a confession to make: not all of the photography on our blogs are created by us. What? This is madness! Before you go out rioting on the street, let us explain. Having eye-popping, unique visuals can truly make or break posts regardless of the content. Lucky for us, there are a handful of great websites that want to put in the hard work for us. The following are some of the websites that make us look cool.

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Explained in 60 Seconds: What Your Email Metrics Are Telling You

December 02, 2014

Despite the seemingly annual proclamation that email has finally met its demise, the fact is email remains an effective tool for communication and customer relationship management. It is almost forty times better for customer acquisition than Facebook and Twitter and 68% of consumers would tell you that it is their first-choice preferred channel for receiving commercial messages.

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