Higher Education Digital Marketing Blog

Recruit the Students that You Need

With over 20 years of experience in higher education, our digital marketing experts share insights on paid advertising, SEO, and personalization stratgies and trends.

3 Marketing Reasons to Move from HTTP to HTTPS

February 13, 2018

Haven’t made the move from HTTP to HTTPS yet? You’re not alone, but it’s time.

The good news is that over one-third of the top 1 million websites use SSL by default, an increase of 150% in the last year, according to BuiltWith. The bad news? That still leaves two thirds of the top websites using a less secure protocol.

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8 Digital Marketing Priorities for Higher Education in 2018

January 03, 2018

A new year brings new enthusiasm to accomplish some of the biggest challenges in the field of higher education. From artificial intelligence to big data, the industry is being hit with buzzword after buzzword, as we weed through the trends to unearth solutions that will bring the industry to the next level.

With the help of insights from higher ed marketing executives and CMOs, we pulled together a list of digital marketing priorities for the new year.

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The State of Higher Education Web Teams: 2017

December 22, 2017

It can sometimes be difficult to know if the way you’ve structured your team is the “right” way. For most, whether you are meeting your internal goals and rising to the demands of your institution is the only method to measure. There’s no real, concrete way to compare your own structure and your own success against that of the rest of the industry.

We wanted to change that.

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The ConnectED CMO

November 28, 2017

The next generation of CMOs are digitally fluent and data-driven, critically analyzing marketing solutions to bring integrated campaigns forward, and motivating teams and peers through the power of data. Above all else, they’re "connected."

Throughout this year’s American Marketing Association (AM) Symposium for the Marketing of Higher Education — appropriately titled CONNECTED — senior marketing leaders united to discuss the new and improved ways their institutions can attract, engage, nurture, and retain their audiences using digital channels.

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Making the Case for Personalization to Non-Technical People

October 02, 2017

“I’m not a technical person” is perhaps my least favorite excuse for avoiding new tools and trends. Working in web development, and being the person who is in charge of introducing my clients to new technologies and strategies, I hear this line almost daily.

Although it can be frustrating to hear, I know what people are actually saying when they tell me they are “not a technical person.” They mean: “I won’t understand this.”

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How to Run a Successful and Safe Student Social Media Takeover

October 02, 2017

In a quest to connect and engage with prospective students, college and university marketing teams are turning to student social media takeovers of official social media accounts. These first-person, student produced narratives help schools to tell stories from new angles, to present an authentic, unmoderated perspective, and to grow their audiences.

Three experts on the topic shared their experiences and processes for letting students take the reigns during a panel at the annual CCA conference:

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Staff Up! How to Argue for a Right-Sized Web Team

June 06, 2017

Recently, in a kickoff meeting for a higher education website project, the vice president of marketing announced that to get the website done on schedule, she was informing the president that the internal marketing team would cancel an issue of the alumni magazine and some other annual projects from their schedule.

“It’s the only way the site will get done. We need to free up resources,” she said.

I appreciated this straightforward, no-nonsense approach to resource planning for a website.

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Five Content Strategy To-Dos For Your Higher Education Institution This Summer

May 05, 2017

Congratulations! May 1 has passed. That means you have sent out acceptances and yielded your class. Well done. Months of hard work have brought you to this point — time to take a breath.

But then what? After all, the phenomenon of summer melt is real. Content holes still need to be filled. And how can we make sure we do an even better job next year? As we slide into summer, here are five action items to keep you rolling.

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2017 Website Analytics Report for College, University, and Higher Education Websites

April 11, 2017

“How does our site compare to our peers?” This is one of the most common questions we get from our clients. To help answer it and to benchmark your site, we’ve compiled the analytics on a set of higher education websites to understand the current browsing behaviors. This data captures browsing behavior between January 1, 2016 and December 31, 2016.

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7 Strategies for Recruiting Adult Learners and Non-Traditional Students

March 06, 2017

Higher education institutions tend to define “non-traditional students” or “adult learners” as students over 25 who are returning to college to complete an undergraduate degree or undertake an undergraduate degree for the first time. Under this definition, approximately 38% of college students in the U.S.

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