Digital Marketing

What to Do With Marcom Staff During Unexpected Downtime

April 01, 2020

Over the past few weeks, we’ve been facilitating online conversations with our higher education clients and colleagues. One of the issues managers are currently struggling with is how to occupy staff who aren’t actively involved in ongoing crisis communications or continuing operation conversations. 

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Brain Trust Recap: Graduate and Online Enrollment Marketing

March 27, 2020

On March 26, 2020 we convened close to twenty of our clients and friends in higher ed to discuss the challenges and opportunities around graduate and online enrollment marketing in the time of the COVID-19 (Coronavirus) health crisis.

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Brain Trust Recap: Undergraduate Enrollment Marketing

March 27, 2020

On March 25, 2020 we convened more than twenty of our clients and friends in higher ed to discuss the significant challenges around undergraduate enrollment marketing now that most campuses are shut down due to COVID-19. With critical in-person yield activities, such as campus visits and Accepted Students Day being cancelled this spring, how can teams still meet their enrollment goals?

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Early Analysis of COVID-19’s Impact on Digital Marketing in Higher Education

March 27, 2020

The global COVID-19 pandemic has uprooted everyone’s lives across the world, threatening the health of millions and the economic output of countries worldwide. 

What’s a marketer to do? I’ve heard from dozens of friends and former colleagues at other agencies: they are turning off their ads. No one is buying automobiles, going to music festivals, or shopping for things like party supplies right now. There’s a really frightening worry that these friends could lose their jobs.

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Creating an Efficient Remote Higher Ed Marcomm Team

March 25, 2020

As the COVID-19 crisis continues to unfold, we’ve been in frequent communication with our clients to facilitate discussions on a range of issues management and marketing topics. These conversations have evolved into a series of Brain Trust meetings where our higher ed colleagues can convene and talk openly about their challenges. Here are some insights gleaned from our first meeting, Creating an Efficient Remote Higher Ed Marcomm Team.

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