Digital Marketing

Building with Drupal: Personalized Digital Experiences for Higher Education

November 09, 2018

Due to its flexibility, scalability, and ease of implementation, Drupal has long been the preferred CMS platform for higher education.

With personalization becoming an increasingly desirable feature in the marketing toolkit, more and more institutions are looking for ways to incorporate it into their existing Drupal sites – or to put it front and center for new Drupal projects.

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How Website Personalization Can Increase Undergraduate Enrollment

November 02, 2018

Diverse. Connected. Early-adopters. Image-driven. Fiscally conservative.

Numerous lists across the internet simplify prospective Gen Z undergraduates into pithy attributes. Identifying these qualities might be helpful when thinking about how to shape messages for this audience, but they do little to help understand what Gen Z wants and expects from their online interactions.

We need to dig beyond the monikers to understand their desires.

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SEO Checklist for Higher Education

July 13, 2018

Today, organic search is the no. 1 driver of website traffic, particularly in higher education (and healthcare.) Google dominates all search engines, and search is now a critical element of your visitors’ journeys.

Every organization must invest in ways to improve in their organic search health to not only stay competitive, but to ensure that their audiences can access the web content most relevant to them and when they need it most.

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How the EU GDPR Will Affect Your Website and Marketing Efforts

April 19, 2018

The European Union’s General Data Protection Regulation (GDPR) will go into effect on May 25, 2018.

Back in November, Forrester Research predicted that 80% of firms that are impacted by GDPR will not be ready to comply by May 2018. And as of February, only 26% of firms based in Europe said they were compliant.

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3 Marketing Reasons to Move from HTTP to HTTPS

February 13, 2018

Haven’t made the move from HTTP to HTTPS yet? You’re not alone, but it’s time.

The good news is that over one-third of the top 1 million websites use SSL by default, an increase of 150% in the last year, according to BuiltWith. The bad news? That still leaves two thirds of the top websites using a less secure protocol.

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8 Digital Marketing Priorities for Higher Education in 2018

January 03, 2018

A new year brings new enthusiasm to accomplish some of the biggest challenges in the field of higher education. From artificial intelligence to big data, the industry is being hit with buzzword after buzzword, as we weed through the trends to unearth solutions that will bring the industry to the next level.

With the help of insights from higher ed marketing executives and CMOs, we pulled together a list of digital marketing priorities for the new year.

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The State of Higher Education Web Teams: 2017

December 22, 2017

It can sometimes be difficult to know if the way you’ve structured your team is the “right” way. For most, whether you are meeting your internal goals and rising to the demands of your institution is the only method to measure. There’s no real, concrete way to compare your own structure and your own success against that of the rest of the industry.

We wanted to change that.

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The ConnectED CMO

November 28, 2017

The next generation of CMOs are digitally fluent and data-driven, critically analyzing marketing solutions to bring integrated campaigns forward, and motivating teams and peers through the power of data. Above all else, they’re "connected."

Throughout this year’s American Marketing Association (AM) Symposium for the Marketing of Higher Education — appropriately titled CONNECTED — senior marketing leaders united to discuss the new and improved ways their institutions can attract, engage, nurture, and retain their audiences using digital channels.

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Making the Case for Personalization to Non-Technical People

October 02, 2017

“I’m not a technical person” is perhaps my least favorite excuse for avoiding new tools and trends. Working in web development, and being the person who is in charge of introducing my clients to new technologies and strategies, I hear this line almost daily.

Although it can be frustrating to hear, I know what people are actually saying when they tell me they are “not a technical person.” They mean: “I won’t understand this.”

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How to Run a Successful and Safe Student Social Media Takeover

October 02, 2017

In a quest to connect and engage with prospective students, college and university marketing teams are turning to student social media takeovers of official social media accounts. These first-person, student produced narratives help schools to tell stories from new angles, to present an authentic, unmoderated perspective, and to grow their audiences.

Three experts on the topic shared their experiences and processes for letting students take the reigns during a panel at the annual CCA conference:

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