Digital Marketing

Recap: 2019 Higher Education Digital Marketing Bootcamp

June 27, 2019

In 2018, OHO Interactive held the first Higher Education Digital Marketing Bootcamp to help higher ed professionals understand how other colleges and universities structure their marketing departments, prioritize projects, and set budgets. OHO also took note that in their survey, The State of Higher Education Web Teams, communications departments at both large and small colleges and universities wanted to build digital marketing skills in-house.

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The Only Way to Market to Stealth Applicants

May 29, 2019

“What scares me the most? The 80 ‘stealth admits’ that could either make or break our year.”

A university president recently confessed this fear to me highlighting the challenge stealth prospects pose for college and university enrollment teams.

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What is Content Strategy for the Web?

May 10, 2019

When we approach web projects, content strategy is always a part of the conversation. You can’t have a successful website redesign or other major digital initiative unless you are accounting for the content in some meaningful way. Taking a content-first approach ensures that the end product succeeds in both communicating and motivating effectively.

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Mobile Marketing for Higher Education

April 30, 2019

“Thanks to mobile, micro-moments can happen anytime, anywhere. In those moments, consumers expect brands to address their needs with real-time relevance.” Google challenges digital marketers to identify these moments for their unique mobile visitors and ensure that these consumers can achieve both their goals and yours.

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Social Media Feeds: Do They Belong on Your Higher Ed Site?

April 11, 2019

“We should put our social media accounts on our website!”

That phrase — or some version of it — has been uttered by someone at nearly every college or university at one point or another. But is it always the right move?

At face value, it seems like a great idea. If you’re spending the time and effort to maintain a robust social media presence, why wouldn’t you want to feature that content on your site? When you dig a little deeper, however, there’s a lot to consider.

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Slate CRM – Best Practices for Website Form Capture

March 22, 2019

With over 85% of prospective students ranking the website as the top research tool during a school search, a critical part of any website project is connecting prospects with admissions counselors — by means of request information forms, campus visit forms, and admission microsites.

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2019 Google Analytics Benchmarks for Higher Education Websites

February 01, 2019

At the start of each year, we review website analytics data from a variety of colleges and universities to paint a broad picture of higher education website traffic trends. The data we reviewed spans from January 1, 2018 to December 31, 2018 and includes graduate programs, law schools, liberal arts colleges, universities, and adult programs. Whenever possible, we exclude internal traffic data to ensure the insights accurately convey the behaviors of prospective students, alumni, parents, and any other external visitors.

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9 Higher Ed Digital Marketing Objectives for 2019

January 04, 2019

As we dive into a new year, we recognize that higher ed marketers face huge challenges as well as huge opportunities to expand the reach of their brands and drive enrollment. But the wisest marketers know how to prioritize, influence, and advocate for marketing, based on where they see the opportunity to create the most value for their universities.

As we plan for 2019, here are the digital marketing priorities for leaders in higher education digital marketing and CMOs this year.

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10 Higher Ed Website Personalization Ideas & Examples

December 20, 2018

For the last four years, we’ve been developing and implementing website personalization campaigns for colleges and universities. The impact of these campaigns is two-fold — increased audience engagement and increased inquiries, applications, and deposits:

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Market Like a Pro: Building a Marketing Technology Stack in Higher Education

December 07, 2018

The marketing technology — or martech — stack refers to the integrated collection of software tools that digital marketers employ to deliver and optimize a comprehensive customer digital experience. The marketing technology stack typically spans across the website, email marketing, personalization, social media, and analytics.

As competition for students increases, universities and colleges need to consider implementing a higher education marketing technology stack to provide a full view of the prospective student journey and to optimize prospective student outreach.

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