Content Strategy

Getting the Most out of Your Student Workers

February 24, 2016

In higher ed, resources are often tight. But there is one resource that we have in spades: students. In addition to their experiences, which provide endless fodder for content opportunities, students can also be invaluable resources in your communications office in helping manage your websites. They are motivated to gain professional expertise and bring a perspective close to that of your primary audience.

However, like any resource, student web workers should be managed purposefully. Here are some guidelines for ensuring that you maximize value from your student workers.

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Your Content Strategy Reading List for 2016

January 27, 2016

If you're thinking about improving your website, you should be thinking about content strategy. Simply put, content strategy means getting purposeful about your content and creating habits that support its ongoing success.

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Tools and Plugins to Help with your Content Strategy

December 15, 2015

When you’re thinking about your content strategy, there are several resources available to help you think through the process — books, articles, templates, frameworks, best practices, definitions, and more. But some of the most helpful resources are literally just a click away.

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Infographic: Real-Time Website Personalization

December 08, 2015

Despite being around for some time, website personalization is only now getting big attention from digital marketers. Fueled by a shift toward customer-centric marketing and the need to provide a more personalized user experience with which site visitors can connect, the number of websites using real-time personalization is poised to grow massively in 2016.

Check out our infographic on real-time website personalization to find out what it is, why it’s hot, why you should ride the wave, and how you can get started.

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Coming Together at Confab Higher Ed 2015

November 19, 2015

Through a popular diagram breaking down the components of content strategy, we understand that just half are related to content. The other half are related to people—the processes and workflows that govern how organizations execute a content strategy.

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Planning Photography for Your Website Redesign

October 28, 2015

We talk a lot about the importance of thinking through your content as a core part of your website redesign process. Planning sustainable, strategic content from the outset of your project helps ensure not only a successful launch, but a viable communications platform for the long term.

But what some people don’t realize is that when we talk about the importance of “content,” we’re not just talking about the words on a page. One of the most important content components on your website is your photography.

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6 Must-Use Tools for Social Media Pros

September 03, 2015

While companies like Nike and Apple have an abundance of resources to handle their social media presence, managing all of the platforms can be a cumbersome task for small companies. Fortunately, there are plenty of applications and tools that have been created in order to make the handling of Twitter, Facebook, LinkedIn, etc. much more efficient. Here are some of the tools that we use, and we think everybody should be utilizing as well.

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Explained in 60 Seconds: Real-Time Website Personalization

August 31, 2015

Let’s face it, cutting through all of the noise to deliver a compelling message to prospects gets harder all the time. As a data-driven marketer, you’re well aware of the investment it takes to get visitors to your website, so you get how important it is to capitalize on each visit by delivering the most relevant content for each site user. Enter real-time website personalization.

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Sustaining Your Website With Stories

August 26, 2015

Storytelling as a practice is as old as time itself. From the oral tradition to mass-produced publications, stories are the currency by which we communicate our culture, our experiences, and our values.

So when seeking to communicate about our organization, stories have a high value. By relating authentic experiences in the words and images of those who lived them, we bring our brands and missions to life.

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Planning for Event Calendars

August 06, 2015

In higher ed web projects, one of the areas of greatest attention and concern are events. In one way or another, we always spend a lot of time thinking about event calendars:

  • Where will events display on the website?
  • What events will show up on the homepage?
  • What event calendar system should we use?

These questions come up because events are such an important way of communicating the life of a campus. As we direct photography, craft branding messages, and select news stories, events are a critical part of the mix.

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