Are You Making It Easy for Visitors to Become Customers?

June 28, 2011

If people aren't taking some specific action on your site that you want them to take, such as making a purchase or signing up for your newsletter(conversion), you may be making it too hard for them to do so. The path to purchasing or signing up may be full of confusing signposts, with poor usability being one of the main reasons people are failing to complete actions on your site. Although complete usability testing is the best way to identify usability issues for real, your web analytics tools can identify issues for further investigation.


A Great Weekend at D4D Boston, MIT Stata Center

June 28, 2011

This weekend, we had the privilege of taking part in D4D Boston 2011--Drupal Design Camp as exhibitor and sponsor. I was also on board personally as an organizer & speaker(yes, it was a busy and fun weekend!) The team from OHO Interactive turned out in force on Saturday, with Ed, Barry, and Stacy there to field questions and help provide an OHO-sponsored lunch for 318+ Drupalists after an inspiring keynote from none other than Dries himself.


Inspiring Works Last Night at the AIGA BoNE Awards

June 10, 2011

Last night we braved the monsoon that descended upon our fair city, determined to make our way to the BoNE show. One bus and two train rides later, we arrived – ready to mingle among our peers, peruse and browse the wonderful work on display. As we made our way through the exhibit, it struck us that what makes the BoNE show so great is that work from seasoned professionals and aspiring, talented designers are showcased side by side. No pretense – just a collection of really great work showcasing that talent transcends all boundaries.


Creating Web Applications People Love to Use

March 28, 2011

On Saturday April 2nd, I’ll be presenting at Product Camp Boston at the Microsoft NERD Center, talking to product managers about how to make their web applications as easy and seamless to use as popular consumer web applications.


MarkLogic Digital Publishing Summit

October 28, 2010

A team from OHO is attending the MarkLogic Digital publishing summit in New York City today. As a MarkLogic partner, OHO is a sponsor of the event. OHO develops user interfaces for businesses using MarkLogic to manage large quantities of unstructured data.


MarkLogic and OHO Interactive


Drupal Camp CT and OpenScholar

August 13, 2010

OHO Interactive continues to strengthen its Drupal portfolio and is proud to annouce our involvement in Drupal Camp Connecticut @ Yale University and our support for the OpenScholar Project at Harvard University.


Museums Gather to Discuss Social Media at NEMA

November 12, 2009

Over 600 museum professionals gathered today in Nashua, NH for the annual conference of the New England Museum Association.

During a double session, Jason Smith, Managing Director of OHO Interactive and Kate Burgess, Special Project Director at the House of Seven Gables, led participants through a 3.5 hour session on Marketing in Web 2.0.

The session included:


Today is World Usability Day! Join in!

November 12, 2009

Today is World Usability Day sponsored by the Usability Professionals Association (UPA). This year's theme is sustainability.

Virtual and in-person events are being run in over 30 countries.

OHO Interactive and Usability

The World Usability Day site was produced by OHO Interactive and runs on the Drupal content management platform.


Mark Logic User Conference 2009

May 12, 2009

I'm at the Mark Logic 2009 User Conference in San Francisco.  For those not familar with the company, Mark Logic provides a software platform that combines an XML database, search engine, and application server.  It is a powerful, and exteremly fast, platform for building content rich applications that combine  structured and unstructured data into a single user experience.