Never Repeat Yourself: A Development Technique in Practice from An Event Apart

July 20, 2012

Getting excited about the newest web tools and techniques is something every front end developer can relate to and after attending An Event Apart, Boston, we could hardly wait to turn up the volume on some of our development practices, in this instance, preprocessing our CSS. There are multiple ways to preprocess CSS or Cascading Style Sheets but two most popular are SASS & LESS.

For those still unsure what SASS is exactly:


Looking Back on An Event Apart Boston 2012

June 20, 2012

An Event Apart logo After two days of intense, forward-thinking sessions on the state of the web and a (brief) moment to calmly reflect, we can honestly say An Event Apart ( has the OHO offices ignited with inspiration.


World Usability Day Boston 2011

November 12, 2011

Last night nearly 100 people gathered at Microsoft's NERD Center to celebrate World Usability Day. The event in Boston/Cambridge was one of 172 events that happened in 40+ countries.

Jason Smith from OHO Interactive spoke on making web application people love to use in his talk: "From Usability to Lovability." A group of researchers from Bentley University presented new research on using iPads in education.


Wrapping Up at the Power of eMarketing

October 13, 2011

We've had a wonderful two days at the Power of eMarketing conference in Providence, Rhode Island. Digital Marketing Manager Christina Inge spoke on two panels, on email content strategy and social media content, as well as moderating an email strategies panel. Technical Project Manager Stephanie Krol sat in on sessions on everything from CMS technology to social platforms.


Direct Marketing is the New Mainstream: Lessons from DMA

October 11, 2011

Last week, I had the chance to attend the Direct Marketing Association’s annual conference after presenting a social media case study at the DMEF, the Direct Marketing Educational Foundation. Yes—a social media case study Social marketing was on the agenda for much of the DMA 2011 Conference, as was paid search, SEO, web analytics, and email. Sessions explored the success of online communities, channel partner marketing, social media strategies, and email creative. It was a far cry from the stereotype of direct marketing as being all about mail campaigns and infomercials.


Team-Managing Online Communities: Lessons From PodCamp Boston

October 05, 2011

Late last month, I spoke at PodCamp Boston on designing an effective social media policy for your company. Among the audience were people representing B2B, B2C, education, and nonprofit organizations, all with different needs for getting their message out, different resources available to spread that message, and widely varying organizational structures determining where social media fits in to the mix.


Join Us at the Gilbane Conference: The "New New" In Usability: B2B Is Going Consumer

September 08, 2011

Are you attending the Gilbane conference this fall? I hope you'll sit in on the panel I'll be speaking on, talking about usability in B2B. I'll be exploring how B2B expectations are changing, converging more and more with B2C practices, at the leading web and content management conference on November 30.  B2B marketing and usability are changing.


OHO Sponsors Boston Product Management Association

August 29, 2011

We're very pleased to announce our support of the Boston product management community through a new initiative. Starting this month, you'll see a new sponsor at gatherings of the Boston Product Management Association: OHO Interactive. We decided to become annual sponsors since it made sense to connect with a community that had such a strong professional interest in usability for software applications, an area in which we have traditionally been strong.


World Usability Day is Around the Corner

August 29, 2011

Did you ever wish that there was an event to draw attention to the need for more usable products and services in everyday life? An international gathering that helped usability professionals explain what they do, network with each other, and educate the public about the newest thinking on how to make everything more user-friendly?