College Websites

6 Alumni Websites So Great You’ll Want To Copy Them

May 18, 2016

When the spring semester comes to a close in May, college students across the country will receive their hard-earned diplomas and head off into the real world as alumni. Colleges and universities want their graduates to stay connected and know that providing a great online experience is the key to building a thriving relationship that lasts a lifetime.

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Communicating About Diversity on Your Website

March 30, 2016

One of the most dominant concerns in higher ed is diversity.

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Digital March Madness: Road To the Final Four Websites

March 23, 2016

The Big Dance. March Madness. Bracketology Season. Whatever you call it, it’s the time of year when even the most casual sports fan fills out a bracket and the nation cheers for underdogs and upsets. But while most people pick NCAA College Basketball teams for their brackets, we put a different spin on this year’s tournament. Instead of pitting schools head-to-head on the court, we put them against each other online in an all-out battle for website domination.

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It’s Time To Stop Treating Your Website Redesign as a Capital Expense

March 15, 2016

When it comes to websites, too many colleges and universities view theirs the same way they’d view a building on campus - something that requires maintenance once every 5 to 10 years. The process is all too familiar. A new president comes in and doesn’t like the website and messaging, so a rebranding initiative is born, a CapEx budget is carved out, and the fun begins. But this, to put it simply, is the wrong mindset.

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10 Best Capital Campaign Websites for Universities and Colleges

February 10, 2016

As more colleges and universities launch comprehensive fundraising campaigns, stand alone campaign websites are increasing in number and growing in complexity. These sites are becoming critical communications tools that are an integral part of a capital campaign.

Planning Your Capital Campaign Website

How donors interact and use a capital campaign website changes over time. We’ve identified three key phases for the capital campaign. Your website should be designed to be a primary communication tool in each phase:

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5 Questions to Ask Before Designing Your Capital Campaign Website

January 13, 2016

While a capital campaign can take a college or university years to plan, the website supporting the campaign is often rushed out the door at the last minute. The website serves as the digital face for the capital campaign, so it’s important to make sure you have plenty of time to get it right. As you’re thinking about launching a capital campaign, here are 5 questions to ask your team.

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#makeitawesome: Gwynedd Mercy University Launches New Website

December 03, 2015

Congratulations to Gwynedd Mercy University on the launch of their new website!

As we’ve said before, a higher ed website redesign is a big undertaking and getting to launch day is definitely a reason for excitement and celebration. We’re so glad to have been able to join our friends at Gwynedd Mercy University for their recent site launch party, and moreover, to have been a part of the journey.

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Mobile a Top Priority for Higher Ed Website Redesigns

November 17, 2015

When it comes to college and university website redesigns, mobile tops the priority list. It’s really no surprise - the number of visits to websites from mobile devices has seen steady growth in the past few years, making it an absolute necessity to provide a great user experience for site visitors from every device. If you’re wondering how device usage on your site stacks up against other colleges and universities, you’ll love the latest benchmarks (January to November 2015) we’ve put together.

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Essential Features For Your Alumni Website

November 05, 2015

Prospective students in the early stages of the student journey tend to get a lot of attention from higher education digital marketers, and rightfully so. The research and decision-making stages are a critical time for colleges and universities to make their best impression with prospective students. And if everything goes right, one day those prospective students will turn into alumni.

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Rating the New Federal College Scorecard Against Other College Comparison Tools

September 17, 2015

Last weekend, President Obama released a new version of the college scorecard. This updated scorecard replaces an earlier version which focused on ranking schools and, as The New York Times put it, was designed “with the aim of publicly shaming low-rated schools that saddle students with high debt and poor earning potential.” The intended goal of the scorecard was to replace popular college and university rankings like that of the U.S.

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