College Recruiting

Communicating About Diversity on Your Website

March 30, 2016

One of the most dominant concerns in higher ed is diversity.

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11 Mistakes Higher Ed Recruitment Marketers Make Explained in GIFs

March 09, 2016

College and university recruitment marketers have a more challenging job than ever. The higher education landscape is in flux and hitting enrollment numbers is crucial- but with thousands of colleges trying to attract prospective students, it can be difficult to stick out in the crowd.

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Best Practices Guide: Marketing Higher Ed to Prospective Undergrads

August 19, 2015

The higher education landscape has expanded greatly over the past several decades and it continues to do so today. However, colleges of all different sorts are struggling to stick out amongst the thousands of colleges in the United States. In order to become more attractive to prospective students, schools must implement new strategies on campus, off campus, and online.

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Higher Education Infographic: Tapping Into the Brains of Prospective Students

July 15, 2015

Higher education marketers are constantly trying to get into the brains of prospective college students. Every year, the Cooperative Institutional Research Program at the Higher Education Research Institute at UCLA publish their annual Freshman Survey report, covering a wide variety of topics from career aspirations all the way to their tendencies to party. Below are some of the key trends exemplifying these incoming students and the changing academic landscape.

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How Your Higher Ed Website Is Failing At Recruiting Undergraduate Students

March 16, 2015

The recent announcement that Sweet Briar College will be closing its doors at the end of the academic year has some experts heralding the start of a trend for higher education institutions with dwindling enrollment numbers. While unfortunate, this contraction in the number of small, private colleges and universities across the country is not unexpected.

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The One Metric That Proves College Websites Are Worth the Investment

March 05, 2015

Zero.

That’s the number of revenue-producing business metrics most college and university web marketing teams use to prove their impact to the school’s bottom-line. Zero. Zilch.

It’s not that they don’t want to prove value. It’s just that colleges’ data systems are byzantine, isolated, and hard to connect. Plus, there aren’t universally accepted goals for a college website. Showing impact is hard.

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3 Ways You Should Be Getting Prospective Students' Attention

January 20, 2015

Facebook is so, like, yesterday. At least that’s what all the kids are saying. Yes, Twitter is still cool, but it’s crowded out there, prompting the rise in popularity of tools to cut down on the noise. That leaves higher education marketers scrambling for creative new ways to reach prospective students with social media savvy.

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The Prospective Undergraduate Customer Journey

November 13, 2014

Over the past 7 years, we've interviewed, surveyed, and run focus groups with hundreds of prospective students. We've learned how they research and engage with colleges and universities. We've also tracked and documented their customer journey from first point of contact through application, admission, and matriculation.

In this video, I'll quickly cover the basic journey and digital touchpoints through the campus visit. The findings can be applied to any typical, residential undergraduate program. In our research, the needs for this persona are amazingly consistent.

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How to Design Graduate Degree Program Webpages

November 13, 2014

Based on 7 years of research with prospective students, we've developed a clear set of features and functions that prospective graduate students are looking for on degree webpage. We've also designed and tested these pages across devices and generated a list of best practices. In this super quick video, we'll layout the highlights of this research and best practices. For a great example, check out the program pages at Norwich University Online or read up on their strategy.

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3 Big Ideas Higher Eds Must Know About Their Prospects

August 19, 2014

We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.

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