MEM Consumer Finance has selected OHO Interactive to create a Facebook strategy and launch a social media campaign to reach out to their 20-35 year-old target audience in the United Kingdom.
Based on audience demographics, OHO is developing a campaign that will gather friends, publish content, and provide a new channel for MEM to engage their customers. The campaign will be promoted through MEM's existing marketing channels. The campaign will be launched by early 2010. OHO will drive the campaign, provide on-going and evolving strategy, and metrics.