#makeitawesome: Simpson Gumpertz & Heger Launches New Responsive Website

February 10, 2015

Remember the storyline on Seinfeld where George Costanza passes himself off as an architect? It’s a classic, not to mention very entertaining. But really, if George ever did try his hand at architecture, I suspect his buildings would have ended up requiring the help of a firm like Simpson, Gumpertz & Heger (SGH).


#makeitawesome: The College of New Rochelle Launches New Responsive Website

December 11, 2014

One of the great things about working with so many higher education institutions on website redesigns is having a uniquely shaped knowledge about the issues they face as a whole. When considering key factors that play into a higher education website redesign, we’ve found a number of common challenges emerge regardless of institution size, geography, student population, or religious affiliation. A typical challenge is a disconnected brand across the website, particularly when multiple schools or campuses are represented.


#makeitawesome: The College of Engineering at Northeastern University Launches New Responsive Design Website

November 25, 2014

If you’ve checked out our client list lately, you know we have tons of experience creating websites for colleges and universities across the country, from California all the way to our own backyard in Cambridge. But it’s always especially cool when we work with higher education institutions from which some of us happen to be alumni.


#makeitawesome: Tufts Health Plan Medicare Preferred Launches New Website

November 06, 2014

Understanding Medicare can be challenging, even for healthcare professionals. It’s an extremely complex system with lots of moving pieces, obscure nomenclature, and overly complicated parts, options, and payment structures. Finding answers to questions, even on the website, is quite challenging and leaves users frustrated and perplexed. But, the Tufts Health Plan Medicare Preferred site is changing the way insurer websites educate their visitors.


#makeitawesome: Rowan University and St. John’s University Named W3 Award Winners

September 29, 2014

Congratulations to Rowan University and St. John’s University for winning 2014 W3 Silver Awards in the School/University category.

Sanctioned and judged by the Academy of Interactive and Visual Arts, the W3 Awards honor winners for their creative excellence on the Web and recognize creative and marketing professionals behind award-winning websites and digital marketing programs.


#makeitawesome: GradCity Wins Outstanding Website WebAward

September 15, 2014

We’re pleased to announce the GradCity website has been honored with an Outstanding Website award in the travel category of the Web Marketing Association WebAward Competition. This award competition sets the standard for excellence in web development, or as we refer to it at OHO, the ability to #makeitawesome.

The GradCity website scored a perfect 10 on design and received a 9.5 in both Copywriting and Ease of Use. Comments from the judges included:


#makeitawesome: Holy Cross Launches New Homepage

August 21, 2014

It's a busy time of year at colleges and universities across the country, rolling out the red carpet for new students and welcoming back those returning for another year. Here in Boston, we call it 'The Return of the UHauls' as the moving trucks parade into town.


3 Big Ideas Higher Eds Must Know About Their Prospects

August 19, 2014

We’ve just completed some independent website user research with high school sophomores to understand how they research and create a short list of colleges. Over the past five years, we’ve spoken with hundreds of high school students, but it’s been a while since we interviewed high school sophomores at the very start of the college selection process. There were a number of actionable data points from the user research, but three big ideas emerged.


#makeitawesome: StudentCity Launches New Responsive Website

August 07, 2014

While every college and university seems to have their own unique school traditions, spring break happens to be a yearly ritual that transcends campuses and brings together students from across the country to share in a week of fun and sun. StudentCity helps make these trips memorable for college students everywhere.


Northeastern University School of Law Named MITX Awards Finalist

April 10, 2014

Congratulations to our friends at the Northeastern University School of Law on being named a finalist in the Education category for the 2014 MITX Awards.

The MITX What’s Next Awards honor the most exciting tech, creative, and digital marketing innovations in the region. Entries are evaluated based on industry-specific marketing challenges and opportunities, and are compared against each other to determine the best in category.