UX

GradCity Launches Responsive Website

March 17, 2014

Growing up in the snowy winters of the Northeast can be fun. Snow days! Hot cocoa! It can also be disappointing, like during your senior year when your high school combines February and April vacations into one week in March because of an excess of snow days. Losing a week of vacation was harsh, but it did get us the parental sympathy required to take a senior trip.

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iBeacon Emerging Ecosphere: Which Businesses Are Using iBeacon? March 2014 Update

March 02, 2014

I've updated "The Emerging iBeacon Ecosphere" infographic we released in February. Based on the feedback I heard, I've removed the distinction between hardware and platforms as many of the companies making CMS platforms are also creating their own beacon hardware. There are certainly companies just developing hardware, but it seemed too firm to divide these groups. It's more accurate to view it as a spectrum from pure hardware to software.

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Higher Education Infographic: The Student Lifecycle

February 18, 2014

Many factors weigh in the decision-making process for prospective students. It's critical for higher education institutions to deliver the right information at the right time. To communicate effectively, it's important to understand the type of messaging that will resonate most with prospective students as they make their way through the student lifecycle.

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iBeacon vs. Near Field Communication (NFC): The Battle for Proximity Marketing

February 13, 2014

iBeacon has been getting lots of attention this past week with a surge in articles and an analyst report calling out the potential for improving proximity marketing on mobile devices. Last year’s iBeacon announcement, along with the release of the iPhone 5S with a fingerprint sensor to facilitate e-commerce, has opened up the debate as to whether the more elegant iBeacon “touchless” payment will destroy NFC for mobile payment.

According to Google Trends, iBeacon has a long way to go to catch NFC. Clearly iBeacon is a very interesting, but still emerging technology.

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Drupal Done Right: Engineering is Elementary (EIE) Website Launch

February 03, 2014

For a young kid, few activities are more exciting than putting things together and taking them apart to figure out how they work. Helping children identify that tinkering and building as engineering can change how they view their career opportunities, adding ‘engineer’ to the list along with fireman, actress, and doctor. This is the foundation for Engineering is Elementary (EIE), a project of the National Center for Technological Literacy based at the Museum of Science, Boston.

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Responsive Website Launch: St. John’s University Rolls Out New Drupal Site

January 30, 2014

Launching a national advertising campaign that invests your valuable budget dollars in television, radio, print, outdoor, and online media is a great way to drive traffic and give a push toward reaching your business goals. But if you’re driving to a poor web experience, you’re wasting your money. Luckily, the digital media team at St.

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iBeacon for Hospitals - Using Bluetooth LE Beacons To Provide Wayfinding, Mapping, and Clinical Care

November 27, 2013

In our continuing look at applications for iBeacon, we're honing in on specific industries that have great opportunities to implement the technology for multiple uses.

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iBeacon: How Is It Related to Bluetooth (BLE)? Will iBeacon Work For Payments? (Part 2)

November 27, 2013

What is an iBeacon and Bluetooth LE (BLE)?

iBeacon are small, low power computers comprised of a CPU, battery, flash memory and Bluetooth LE. They have long battery life – most Beacons available have an advertised battery life of 12-24 months – making it easy to install them anywhere (no plugs needed) and easy to maintain. The broadcast range can be set between a few inches and 50+ meters. An iBeacon is too small to hold data itself – so it reaches out to the cloud or other servers to pull content down to push out to the device.

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What is the Apple iBeacon? How to Design and Build iBeacon Applications (Part 1)

November 27, 2013


iBeacon is Apple’s location-tracking service that was introduced at the 2013 Developer conference. With functionality built into iOS7, iBeacon uses Bluetooth Low Energy (LE or BLE) to allow the pinpointing of devices within an environment – a store, hospital, hotel, amusement park. Think of iBeacon as extremely accurate GPS for indoor environments.

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The Biggest Marketing Mistake You Could Be Making Right Now

November 22, 2013

Multi-channel marketing campaigns are great for expanding brand awareness, increasing conversions, and driving revenue, but they can also have a high price tag. The success of a campaign is usually tied directly to the return on investment, and while the exact measure of ROI can vary, there is one simple thing that you can do to help make sure you meet your goals.

Have a great website.

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