Having a great looking website is good. Having a great looking website with content that scores high on readability is better.
When visitors come to your site, you want them to understand the message you’re communicating and the action you’d like them to take. That’s where readability comes in.
Not only is it a critical component in the overall user experience of your site, it’s also an important factor in your site’s overall success at meeting business goals. Here’s what you need to know.