UX

Real-Time Website Content Personalization: What You Should Know Right Now

October 21, 2014

Remember when websites were a ‘one size fits all’ experience? We’ve come a long way since then, now embracing tools that allow for the creation of websites that offer personalized experiences for each visitor.

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Is Your Website Is Driving Your Business Goals?

October 16, 2014

Odds are your website wears a lot of hats. It’s a master multi-tasker responsible for inviting visitors in, telling your organization’s story, and generating leads. And depending on your business, it could be expected to do much more. So how can you be sure that your site is fully optimized to accomplish your business goals?

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Explained in 60 Seconds: Readability

October 07, 2014

Having a great looking website is good. Having a great looking website with content that scores high on readability is better.

When visitors come to your site, you want them to understand the message you’re communicating and the action you’d like them to take. That’s where readability comes in.

Not only is it a critical component in the overall user experience of your site, it’s also an important factor in your site’s overall success at meeting business goals. Here’s what you need to know.

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Top Problems Implementing iBeacon Marketing Solutions

October 02, 2014

We recently surveyed 35 of the top beacon CMS and hardware providers who are on the front lines of implementing this emerging technology and leading the push toward proximity marketing. Collectively these firms have deployed more than 3,000 beacon solutions to businesses around the world. Our survey dug into their top concerns about beacons, user experience and deployment.

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Predicting ROI Mid-Project Is Easier Than You Think

September 16, 2014

A website redesign or application development can feel a lot like rolling dice. You throw a project at your designers and developers and bet that the dice will land your way. If you bet right, your new site or app will be a significant enough improvement to justify your investment. Bet wrong and…

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What's Missing From the U.S. Digital Services Playbook (And What They're Getting Right)

August 13, 2014

This week, the U.S. government launched the U.S. Digital Service to improve the federal government’s digital interactions with citizens. Headed by an ex-Google executive, the Digital Service published a fantastic manifesto of 13 digital plays to guide their creation and development of new online systems.

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U.S. Digital Services Playbook Embraces User Research, Will Your Business?

August 13, 2014

The U.S. Federal Government officially got on board with user testing for digital experiences this week with the launch of the U.S. Digital Service. Their mission is to improve the federal government’s digital interactions with citizens.

User Research in The U.S. Digital Services Playbook

The Service announced 13 guiding points in their playbook. These will guide all projects and initiatives. The top three plays are rightly focused on user experience:

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Real-Time Website Content Personalization Is About To Take Over The Internet

May 28, 2014

When it comes to offering personalized experiences on the web, the first thing that usually comes to mind is a website that welcomes you with a greeting like “Hi Steve…not Steve? Click here” in small type in the top corner of the page. Or perhaps you think of a commerce site providing product recommendations based on your past purchases or browse behavior.

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Responsive Web Design: You’ve Come a Long Way

May 21, 2014

In the last few years, responsive web design (RWD) has become the standard website implementation to address the needs of mobile users. During that time, RWD has evolved from a basic, template-based approach to a sophisticated and customized one. If you’re thinking about redesigning your site to optimize for mobile, you’ll want to understand what a responsive design looks like today as well as where it’s going next in order to make sure you spend your redesign dollars wisely.

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Where are the MLB iBeacons?

March 27, 2014

Opening Day is coming over the next two weeks and so far there have been no additional press releases from MLB or individual clubs. Will the remaining 18 stadiums be ready for Opening Day? In addition, the ‘At the Ballpark’ app has not yet been updated as outlined in the press release. The last update to the app was on September 15, 2013.

If you’re just getting up to speed on the story, here’s what you need to know:

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